Paid placement strategies for internet search engines

2002 ◽  
Author(s):  
Hemant K. Bhargava ◽  
Juan Feng
Keyword(s):  
Search Engines ◽  
Internet Search

scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

scholarly journals Familiarity of Iranian M.A. Translation Students with ICT Tools

2021 ◽  
Vol 2 (1) ◽  
pp. 17-26
Author(s):  
Hamidreza Abdi
Keyword(s):  
Information Search ◽  
Search Engines ◽  
Instant Messaging ◽  
General Purpose ◽  
Internet Search ◽  
Chi Square ◽  
Software Application ◽  
Wide Range ◽  
Chi Square Test ◽  
Ict Tools

Familiarity with information and communication technology (ICT) is of great importance to the translation students because it allows the students to make use of a wide range of ICT tools. The present study investigated the degree of students’ familiarity with ICT tools employed to support ICT related activities included in the translator’s workstation. To do this, a questionnaire encompassing 24 questions was designed on the basis of translation activities proposed by Fulford and Granell-Zafar (2005), including information search and retrieval, communications, and marketing and work procurement. The results indicated the high familiarity of the M.A. translation students with general-purpose software application, namely online dictionaries and internet search engines, and the lower than the average familiarity of them with specific-purpose software, such as FTP and MUDs. Furthermore, chi-square test (X²) was run to see whether there is a significant relationship between each type of ICT tools and the participants. The results illustrated that the relationships between the M.A. translation students and some ICT applications, including internet search engines, web browsers, online dictionaries and encyclopedia, IRC, and MUDs, were significant; whereas, it was not significant between the other types of ICT software and students. This includes online translation marketplaces, internet forums, email, instant messaging, video chat, discussion mailing lists, talkers, and FTP.

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