Say it well, say it often
Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. Two people can give a speech on exactly the same subject, using almost exactly the same information, yet one speech will be a brilliant success and the other a dismal failure. How does this happen? Many factors contribute to success or failure, but only one factor virtually guarantees that your speech will stand out like a shining light or be clothed in darkness like a burned-out bulb.
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1988 ◽
Vol 62
(03)
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pp. 411-419
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1967 ◽
Vol 28
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pp. 207-244
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1967 ◽
Vol 28
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pp. 177-206
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1999 ◽
Vol 173
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pp. 249-254
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