Socializing the web

2021 ◽  
Vol 27 (3) ◽  
pp. 32-36
Author(s):  
Judith Donath

Though today we think of the web and social media as nearly synonymous, the technology of the early web made social interaction difficult. The author discusses her work creating some of the web's earliest social applications and asks why our interfaces for seeing and communicating with each other online are still so primitive.

2012 ◽  
pp. 249-274 ◽  
Author(s):  
Tatyana Dumova

In an age of user-generated content, multimedia sharing sites, and customized news aggregators, an assortment of Internet-based social interaction technologies transforms the Web and its users. A quintessential embodiment of social interaction technologies, blogs are widely used by people across diverse geographies to locate information, create and share content, initiate conversations, and collaborate and interact with others in various settings. This chapter surveys the global blogosphere landscape for the latest trends and developments in order to evaluate the overall direction that blogging might take in the future. The author posits that network-based peer production and social media convergence are the driving forces behind the current transformation of blogs. The participatory and inclusive nature of social interaction technologies makes blogging a medium of choice for disseminating user-driven content and particularly suitable for bottom-up grassroots initiatives, creativity, and innovation.


2015 ◽  
Vol 27 (4) ◽  
pp. 670-689 ◽  
Author(s):  
Ajay Aluri ◽  
Lisa Slevitch ◽  
Robert Larzelere

Purpose The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall experience of travelers using the hotel Web sites. Design/methodology/approach A true-experimental, between-group and post-test-only design was used to address the primary research questions. Two privately accessible complete versions of the Web site (one with embedded social media channels and one without them) were designed for the experiment. The uses and gratifications approach was used to test the proposed hypotheses. Data were analyzed using ANOVA. Findings The results of this study revealed that embedded social media channels on the hotel Web site enhanced travelers’ social gratifications of perceived social interaction. Apart from these benefits for travelers seeking social gratifications, embedded social media channels did not enhance the overall experience (content and process gratifications) of travelers using the Web site. Practical implications In the case of embedded social media on hotel Web sites, this study suggests that hotel managers measure return on engagement to examine the effectiveness of embedded social media, instead of return on investment. Social implications The study revealed that the emergence of embedded social media channels and their integration on hotel Web sites will have significant influence on travelers who seek social gratifications. Originality/value The findings of this study offer new empirical evidence that embedded social media channels enhance only travelers’ perceived social interaction during their first visit to the hotel Web site.


2021 ◽  
Vol 13 (3) ◽  
pp. 80
Author(s):  
Lazaros Vrysis ◽  
Nikolaos Vryzas ◽  
Rigas Kotsakis ◽  
Theodora Saridou ◽  
Maria Matsiola ◽  
...  

Social media services make it possible for an increasing number of people to express their opinion publicly. In this context, large amounts of hateful comments are published daily. The PHARM project aims at monitoring and modeling hate speech against refugees and migrants in Greece, Italy, and Spain. In this direction, a web interface for the creation and the query of a multi-source database containing hate speech-related content is implemented and evaluated. The selected sources include Twitter, YouTube, and Facebook comments and posts, as well as comments and articles from a selected list of websites. The interface allows users to search in the existing database, scrape social media using keywords, annotate records through a dedicated platform and contribute new content to the database. Furthermore, the functionality for hate speech detection and sentiment analysis of texts is provided, making use of novel methods and machine learning models. The interface can be accessed online with a graphical user interface compatible with modern internet browsers. For the evaluation of the interface, a multifactor questionnaire was formulated, targeting to record the users’ opinions about the web interface and the corresponding functionality.


Author(s):  
Letícia Seixas Pereira ◽  
João Guerreiro ◽  
André Rodrigues ◽  
André Santos ◽  
João Vicente ◽  
...  

Image description has been a recurrent topic on web accessibility over the years. With the increased use of social networks, this discussion is even more relevant. Social networks are responsible for a considerable part of the images available on the web. In this context, users are not only consuming visual content but also creating it. Due to this shared responsibility of providing accessible content, major platforms must go beyond accessible interfaces. Additional resources must also be available to support users in creating accessible content. Although many of today's services already support accessible media content authoring, current efforts still fail to properly integrate and guide their users through the authoring process. One of the consequences is that many users are still unaware of what an image description is, how to provide it, and why it is necessary. We present SONAAR, a project that aims to improve the accessibility of user-generated content on social networks. Our approach is to support the authoring and consumption of accessible social media content. Our prototypes currently focus on Twitter and Facebook and are available as an Android application and as a Chrome extension.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luqman Oyekunle Oyewobi ◽  
Olufemi Seth Olorunyomi ◽  
Richard Ajayi Jimoh ◽  
James Olabode Bamidele Rotimi

Purpose Many construction businesses are currently building and keeping social media pages for their enterprises to be visible to the public to improve their social interaction, promote business interest, build trust and relationships with their targeted audience on social media. The purpose of this study is to examine the impact of social mediausage on performance of construction businesses (CBs) in Abuja, Nigeria. Design/methodology/approach This study used a quantitative research approach by identifying constructs that reveal three aspects of organisation’s physiognomies that impact the process of espousing, implementing and using technological innovations in conducting businesses. Well-structured questionnaire was used to obtain data from 113 purposively sampled building materials’ merchant operating in Dei-Dei Market, Abuja, Nigeria. This study used partial least squares structural equation modelling technique to establish the relationship among the constructs. Findings The results of this study indicated that technology has significant relationship with social media adoption, whereas social media adoption has a very strong positive impact on organisation’s performance (P < 0.001) with respect to improved customer relations and services and enhanced information accessibility. Research limitations/implications This study has implications for CBs that wish to adopt social media to promote their businesses by presenting to them the opportunity to understand the impact of technology, environment and organisational potential in improving business performance. This study is cross-sectional in nature, and this calls for caution in interpreting the results. Originality/value This paper developed and tested a conceptual framework presented to understand the interrelationships amongst the constructs, which would be of great significance to business owners in developing their social interaction and promote business interest via social media. The outcome of this research is beneficial to researchers to further study how the different social media tools could help in influencing business decisions.


2011 ◽  
Vol 16 ◽  
pp. 74-78
Author(s):  
Rafael Capurro

The present debate over privacy and security is on shaping freedom in the digital age. It seems unquestionable that ICT in general and social media in particular are changing the "web of relationships" (H. Arendt) that binds us. What makes this debate on ICT and social media unique is the fact that it takes place at a local and global level with different forms of synergy related to questions of friendship and fun no less than of oppression and justice. This paper addresses particularly the question about different forms of concealing and unconcealing ourselves in and through social media.


2018 ◽  
Vol 11 (10) ◽  
pp. 30
Author(s):  
Boushra Abdul-Aziz AlGhamdi ◽  
Shorouq Ali AL-Garni ◽  
Maysa M. Qutob

This study compares males and females perception of the effect of social media on their social interaction to understand the difference between both genders. The study follows a mixed-method methodology using a questionnaire with closed-ended items and open-ended questions. Responses to the questionnaire are collected form 207 male and female students from a public university in Saudi Arabia. In general, the results of the questionnaire are insignificant which indicate that there are no differences between both genders. However, the results of the open-ended questions show that females have a negative view of the effect of social media on human relations while males have a positive point of view. However, both genders have a positive point of view regarding balancing between friends and family in real life and virtual world through time management.


2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%


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