The Potential of Digital Technologies in Commercial and Political Communication

2019 ◽  
Author(s):  
Olga A. Ignatjeva ◽  
Alexander V. Pletnev
Keyword(s):  
Political Communication ◽  
Digital Technologies

scholarly journals Political communication and social aspects interaction in complex society.

2018 ◽  
Vol 1 (2) ◽  
pp. 13-26
Author(s):  
Stefania Capogna ◽  
Alessandro Figus
Keyword(s):  
Community Development ◽  
Political Communication ◽  
Mutual Recognition ◽  
Knowledge Society ◽  
Digital Technologies ◽  
Social Implications ◽  
Social Aspects ◽  
Relational Goods ◽  
Community Space

Abstract Thanks to the tumultuous development of digital technologies, nowadays we live in a world without boundaries, characterized by liquid communities that meet and collide, sometimes denying mutual recognition. We move in a communicative bulimia where information runs like in a circus where the sense and the value of ‘communicating’ are often lost, fuelling forms of misunderstanding, violence and exclusion that contribute to fuel discomfort and isolation. In the information and knowledge society, communication is increasingly discriminating for emancipation and empowerment of people, organizations, and communities. For this reason, in this essay, we intend to deepen both the evolution of the community’s space through digital technologies and the value and role of the concept of empowerment applied to community development. The essence of the essay is to reflect on its social implications in terms of welfare communities and valorization of the heritage of relational goods that are constitutive of every social and community space.

scholarly journals O agir democrático numa era de redes digitais

Compolítica ◽  
2017 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Stephen Coleman
Keyword(s):  
Twentieth Century ◽  
Deliberative Democracy ◽  
Political Communication ◽  
Significant Role ◽  
Communication System ◽  
Digital Technologies ◽  
Political Elites ◽  
Political Messages ◽  
Contemporary Politics ◽  
Capability Building

<p><strong>RESUMO</strong></p><p><strong></strong>A política contemporânea possui uma qualidade transitória e indeterminada, pairando de forma inquieta entre o centralizado e o em rede, o nacional e o global, o gerenciado e o populista, o analógico e o digital. Práticas políticas antes tomadas como certas começaram a parecer instáveis e modos emergentes de articulação política estão desestabilizando complacências institucionais. Ao longo do século XX, a consolidação de democracias políticas gerou abordagens de rotina à produção, ao processamento e à comunicação de mensagens políticas. Este sistema de comunicação política resultou em relações previsíveis entre elites políticas, mediadores jornalísticos e cidadãos. Como espero ter deixado claro nesta palestra, seria ingênuo supor que simplesmente mover a comunicação política online irá enriquecer ou degradar as vozes dos cidadãos democráticos. O antigo debate entre o bem e o mal da internet é despropositado e redundante. Porém, se a pressão democrática popular pelo tipo de construção de capacidade cívica que eu elenquei nesta palestra ganhar tração, tecnologias digitais, espaços e códigos podem, realmente, ter um papel significativo em facilitar práticas conducentes a uma democracia mais inclusiva, respeitosa e deliberativa. </p><p> </p><p class="p3"><strong>ABSTRACT</strong></p><p class="p3">Contemporary politics has a transitional and indeterminate quality, hovering uneasily between, the centralised and the networked, the national and the global, the managed and the populist and the analogue and the digital. Once taken-for-granted political practices have begun to seem unstable and emergent modes of political articulation are unsettling institutional complacencies. During the course of the twentieth century the consolidation of political democracies generated routine approaches to producing, processing, and communicating political messages. This political communication system resulted in predictable relations between political elites, journalistic mediators and citizens. As I hope I have made clear in this lecture, it would be naïve to assume that simply moving political communication online will either enrich or degrade the voices of democratic citizens. The old debate between Internet-Good and Internet-Bad is pointless and redundant. But if popular democratic pressure for the kind of civic capability-building that I have outlined in this lecture were to gain traction, digital technologies, spaces and codes might indeed play a significant role in facilitating practices conducive to a more inclusive, respectful and deliberative democracy.</p>

scholarly journals Young and Miller, Political Communication in Oxford Handbook of Poli Psych 3rd ed

2021 ◽  
Author(s):  
Dannagal G. Young
Keyword(s):  
Mass Media ◽  
Political Psychology ◽  
Political Communication ◽  
Digital Technologies ◽  
The Core ◽  
Media Systems

This chapter argues that the conventional theories and processes at the core of the discipline of political communication are rooted in assumptions that no longer hold and contexts that no longer exist. Today’s media users experience decentralized, interpersonal, horizontal, networked politically relevant communication every day. And they experience this socially-contextualized messaging within a system predicated on the economics and logics of micro-segmentation. We assert that these are qualitative shifts that necessitate a fundamental reconsideration and reimagining of the field of political communication. Specifically, we focus on how the shift away from traditional mass media models to networked, decentralized media systems through digital technologies has crucial implications for: a) the scope of what constitutes political communication and b) the integration of political psychology into the study of political communication.

scholarly journals Music Videos as Protest Communication: The Gezi Park Protest on YouTube

2019 ◽  
Author(s):  
Olu Jenzen ◽  
Itir Erhart ◽  
Hande Eslen-Ziya ◽  
Derya Güçdemir ◽  
Umut Korkut ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Digital Technologies ◽  
Music Videos ◽  
The Internet ◽  
Protest Music ◽  
Mainstream Media ◽  
Production Distribution ◽  
Crucial Part

This chapter explores the relevance of the protest song as political communication in the Internet era. Focusing on the prolific and diverse YouTube music video output of the Gezi Park protest of 2013, we explore how digital technologies and social media offer new opportunities for protest music to be produced and reach new audiences. We argue that the affordances of digital media and Internet platforms such as YouTube play a crucial part in the production, distribution and consumption of protest music. In the music videos, collected from Twitter, activists use a range of aesthetic and rhetorical tools such as various mash-up techniques to challenge mainstream media reporting on the protest, communicate solidarity, and express resistance to dominant political discourse.

scholarly journals Fonts of Potential: Areas for Typographic Research in Political Communication

2018 ◽  
Author(s):  
Thomas J Billard
Keyword(s):  
Political Science ◽  
Political Communication ◽  
Visual Communication ◽  
Digital Technologies ◽  
Political Campaigns ◽  
Design Communication ◽  
Future Studies ◽  
Political Actors ◽  
Extant Literature

As the prevalence of digital technologies has increased, so too has the prevalence of graphically designed content. In particular, typography has emerged as an increasingly important tool for visual communication. In recent years, political actors have seized upon the expressive potential of typography to communicate their messages, to support their campaign efforts, and to establish viable brand identities. However, researchers have been slow to address the new role typography plays in the processes of political communication. Therefore, this article both synthesizes and proposes key areas for research on typography in political communication. Drawing on extant literature across the fields of design, communication, and political science, this article identifies the ways in which typography contributes to the communicative and organizational aims of political actors, demonstrates these contributions with examples from recent political campaigns, and concludes by pointing toward unanswered questions for future studies to address.

Media Responsiveness in Times of Crisis

2014 ◽  
Author(s):  
Carol Winkler
Keyword(s):  
Natural Disasters ◽  
Political Communication ◽  
Digital Technologies ◽  
Media Influence ◽  
Focus Attention ◽  
Media Audiences ◽  
Crisis Events ◽  
Online Environments ◽  
Media Texts ◽  
At Home

This chapter examines how media respond to crises, providing an overview of studies on the topics of terrorism, war, natural disasters, transportation accidents, and environmental catastrophes occurring both at home and abroad. The chapter briefly describes the parameters of the media’s influence and summarizes key findings of previous studies that examine media sources, messages, and audiences as they relate to coverage of crisis events. It concludes by discussing how political communication scholars interested in crises should focus attention on emergent sources of media influence, on how digital technologies transform media texts and their influence, and on how online environments recast conventional conceptions of media audiences.

DIGITALIZATION OF THE POLITICAL PROCESS OF MODERN RUSSIA: TRENDS AND PROSPECTS

2021 ◽  
Vol 27 (6) ◽  
pp. 63-72
Author(s):  
O. Potanina ◽  
Keyword(s):  
Political Communication ◽  
Scientific Community ◽  
Political Process ◽  
Digital Technologies ◽  
Digital Transformation ◽  
The Political ◽  
Russian Society ◽  
Political Sphere ◽  
Digital Format ◽  
The Impact

The development of digital technologies, their active implementation in the process of public-power management, and the daily life of citizens are changing the usual forms of political communication, radically transforming the political space. In the scientific community, discussions are held about the feasibility and importance of these processes, value judgments are made about the changes taking place in society; however, the digital transformation of public relations is irreversible and increasingly affects the familiar world. The urgency of this issue is due to the intensive introduction of the latest technologies in the political sphere, that is, its complete digitalization. The object of the research is the political process under the influence of the digital transformation of society in modern Russia. The subject of the study is the impact of the latest digital technologies on the transformation of the political process. The research purpose of the article is to determine the list of trends in the digitalization of the political process in modern Russia. The first task is to consider the issue in the scientific community about the use of digital technologies in the political sphere; the second task involves the analysis of the influence of trends on the transformation of the political process, the third-the identification of the most obvious trends. Digital technologies and prospects of digitalization are considered, taking into account the accumulated experience in the political sphere. The research examines the phenomena of digitalization of the political environment, analyzes digital trends and their impact on changing political communication. The author delineates the prospects and trends of digitalization of the political process. A possible list of trends in digitalization that will be introduced into the political sphere in the coming years, such as trends in the “digital format”, the protection of big data, control, and robotization, which cause modern changes in the political process in modern Russian society, and have an impact on the development of relations between a person and the state, is revealed

scholarly journals The Digitalization of Russian Politics and Political Participation

2020 ◽  
pp. 15-32
Author(s):  
Mariëlle Wijermars
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Political Participation ◽  
Political Communication ◽  
Digital Technologies ◽  
Digital Tools ◽  
Open Government ◽  
Political Campaigning ◽  
Russian Politics ◽  
The Impact

AbstractThe chapter discusses the impact of digitalization and the rise of online and social media on Russian politics and political participation. It departs from the question whether the introduction of digital technologies has resulted in the transformation of Russian politics in ways that go beyond the mere replication of political practices in digital form. Placing its analysis in the context of Open Government thinking, the chapter examines four areas: first, it discusses changes in political communication; second, it examines the impact of online communications on political campaigning; third, the chapter reflects on changes in the voting process; and, finally, it critically examines digital tools for political participation (so-called civic technologies) and civic engagement.

The “Big Two” in Political Communication

2013 ◽  
Vol 44 (2) ◽  
pp. 117-128 ◽  
Author(s):  
Mauro Bertolotti ◽  
Patrizia Catellani ◽  
Karen M. Douglas ◽  
Robbie M. Sutton
Keyword(s):  
Political Communication ◽  
Experimental Studies ◽  
Two Dimensions ◽  
Political Sophistication

In two experimental studies (conducted in Britain and Italy), participants read about a politician answering to leadership- versus morality-related allegations using either downward counterfactuals (“things could have been worse, if ...”) or upward counterfactuals (“things could have been better, if ...”). Downward messages increased the perception of the politician’s leadership, while both downward and upward messages increased morality perception. Political sophistication moderated the effect of message direction, with downward messages increasing perceived morality in low sophisticates and upward messages increasing perceived morality in high sophisticates. In the latter group, the acknowledgment of an intent to take responsibility mediated morality judgment. Results were consistent across different countries, highlighting previously unexplored effects of communication on the perception of the “Big Two” dimensions.

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