Coverage patterns for efficient banner advertisement placement

2011 ◽  
Author(s):  
Bhargav Sripada ◽  
Krishna Reddy Polepalli ◽  
Uday Kiran Rage
Keyword(s):  
Banner Advertisement

Impact of web banner advertising frequency on attitude

2018 ◽  
Vol 30 (2) ◽  
pp. 380-399 ◽  
Author(s):  
Rahim Hussain ◽  
Ahmed Shahriar Ferdous ◽  
Gillian Sullivan Mort
Keyword(s):  
Online Advertising ◽  
Repetition Effect ◽  
Brand Attitude ◽  
Moderating Effect ◽  
Future Research ◽  
Content Type ◽  
Banner Advertisements ◽  
Banner Advertisement ◽  
High Level ◽  
The Impact

Purpose The purpose of this paper is to examine whether advertising type (static or dynamic) and appeal (emotional or rational) moderate the relationship between web banner advertising frequency and consumer attitudinal response. Design/methodology/approach A laboratory experiment involving 400 participants was conducted to test for the moderating effect. Factorial ANOVA is used to measure brand attitude. Findings The results identified that the web banner advertisement type acted as a moderator between frequency and brand attitude. However, the moderating effect of banner advertisement appeal was found to be insignificant at a single banner advertisement frequency (i.e. exposure) but significantly different at a higher frequency. The study findings provide better directives for online marketers. Practical implications The major limitation is the fact that the impact of banner advertisement frequency was manipulated from one to five exposures. Future research needs to determine what happens after the fifth exposure, perhaps ten exposures or more, to determine the wear-out effect and in turn, to decide on the optimal frequency level in an effort to design more appropriate web communication strategies. Social implications The result shows that pop-up banner advertisements are intrusive, and that high level of exposures to pop-up banner advertisement could annoy online users. Thus, online advertisers should avoid repeating the pop-up banner advertisements because this could adversely affect the attitude towards the online advertising in general, and could also negatively influence attitudes towards the brand and ultimately effect online purchase. Originality/value This study contributes to the theory by providing more insights into the repetition effect, and comprehensive conclusions can be drawn based on the manipulation of banner advertisement frequency on different frequency levels. The research identifies that if the communication objective is to generate brand attitude, different strategies can be adopted depending on the banner advertisement type (pop-up vs static) and banner advertisement appeal (emotional vs rational).

Impacts of Website Context Relevance on Banner Advertisement Effectiveness

2010 ◽  
Vol 16 (3) ◽  
pp. 247-264 ◽  
Author(s):  
Yongick Jeong ◽  
Cynthia M. King
Keyword(s):  
Banner Advertisement

scholarly journals Penggunaan Bahasa dalam Spanduk Iklan Partai Politik Periode 2014-2019 di Lombok Timur

2019 ◽  
Vol 4 (1) ◽  
pp. 38-53
Author(s):  
Muh. Irfan
Keyword(s):  
Political Party ◽  
Textual Analysis ◽  
The Political ◽  
Basic Information ◽  
Language Style ◽  
Banner Advertisement ◽  
Descriptive Qualitative

The research is aimed to investigate the type of diction and language style which used in political party banner advertisement in East Lombok. This research was descriptive qualitative to get some basic information about the diction and language style which used in banner advertisement political party in East Lombok. To collect the data, the researcher used documentation which includes book, newspaper, magazine, photo or picture in order to find out the source. The data were a photo of a political party banner advertisement in East Lombok. The data were analyzed by using textual analysis with particular criteria which concerned with analyzing the language element in the political party banner advertisement in East Lombok. Based on the analysis result there are some findings. The diction used political party banner advertisement in East Lombok were connotative and denotative. The language style used was alliterated, assonance, personification, and hyperbole. After all the hyperbole style was dominated.

YouTube

Biometrics ◽  
2017 ◽  
pp. 1439-1463
Author(s):  
Matthew Crick
Keyword(s):  
New York ◽  
Civil Liberties ◽  
Measurement Technology ◽  
Audience Studies ◽  
Cultural Narrative ◽  
For Profit ◽  
Banner Advertisement ◽  
American Civil Liberties Union ◽  
And Function ◽  
Scholarly Discourse

According to the London Telegraph (Barrett, 2013), Online London has one CCTV camera for every 11 people in Britain. The average number is most likely around five million cameras in total. MSNBC (Timm, 2013) reported in August 2013 that the number of security cameras in the New York City public sector was as many as 6,000. In Chicago in May 2013 (Cox, 2013), the American Civil Liberties Union (ACLU) reported a “frightening number” of surveillance cameras, with as many as 22,000 citywide, posing what Adam Schwartz of the ACLU called a menace to privacy. The twin concepts of surveillance and power are expressed in unique ways in YouTube. Philosophers such as Michel Foucault have written extensively about these ideas regarding cultural institutions such as prisons and democratic governments. In many ways, YouTube is organized and exhibits similar expressions of who has power and who is watching us. However, YouTube is different; the Internet and YouTube have made citizen surveillance fast, inexpensive, and easy. According to many companies and corporations, including YouTube's parent company Google, consumers are tracked—in fact, each mouse click is tracked—to provide better services and more products and to prepackage demographic and socioeconomic information, which corporations and companies can sell to other for-profit entities. Google and YouTube make this easy with Adsense and Adwords technologies and, like television and film, the YouTube worldwide audience is ripe for commodification, often with users' full knowledge and consent. YouTube advertising strategies are widely used; reportedly, a full-size YouTube banner advertisement can cost $200,000 or more. YouTube provides a place to make money, although not a living wage for most YouTubers, and this possibility and cultural narrative is widely disseminated throughout the Googleverse and YouTube. Similar to broadcast television audiences, YouTube audiences are measured using A. C. Nielsen tools. This company creates and controls the measurement technology used to determine YouTube's monetary value so advertising costs can be institutionalized. YouTube audiences and how they think, behave, and function in YouTube is an important part of YouTube discourse. The scholarly discourse surrounding Audience Studies shines an additional light into what it's like to be a YouTuber.

Characterizing the experience of tapentadol non-medical use: an online forum survey and interactive chat (Preprint)

2019 ◽  
Author(s):  
Suzanne K. Vosburg ◽  
S. Taryn Dailey-Govoni ◽  
Jared Beaumont ◽  
Stephen F. Butler ◽  
Jody L. Green
Keyword(s):  
Side Effects ◽  
Pain Relief ◽  
Online Survey ◽  
Immediate Release ◽  
Online Chat ◽  
Web Based ◽  
Combination Tablet ◽  
Routes Of Administration ◽  
Psychotropic Effects ◽  
Banner Advertisement

BACKGROUND The prevalence of abuse, diversion and even online endorsement of tapentadol (extended-release [ER] and immediate-release [IR]) has been characterized as low compared to other prescription opioids. However, little has been published about the experience of tapentadol non-medical use (NMU). OBJECTIVE To address this gap, the present study sought to pilot online survey technologies, specifically, the programs Qualtrics and Cryptocat, to investigate the motivation for tapentadol NMU, sources of procurement, routes of administration, tampering methods, doses used and impressions of tapentadol products (Nucynta® and Nucynta ER®). METHODS A recruitment flyer and banner advertisement were placed on the Bluelight.org website with a link to an online survey (Qualtrics) designed to identify and query individuals about their lifetime tapentadol NMU. This web-based survey was followed by an interactive, online chat (Cryptocat) with survey participants who were willing to be contacted. Participants were queried about: sources for obtaining tapentadol, motives for use, routes of administration, tampering methods, drugs used in combination, tablet strengths and dosages, and reasons for continued/discontinued use; desirability/attractiveness for NMU was rated. RESULTS Web-based, online recruitment successfully attracted difficult-to-find study participants. Participants (n=78) reported that tapentadol was obtained from friends and family (ER=36.7%, IR=26.9%), the internet (ER=36.7%, IR=17.9%) or participants’ own prescriptions from one doctor (ER=30.0%, IR=25.4%). It was used non-medically for pain relief (ER=60.0%, IR=49.3%) and multiple psychotropic effects including relaxation (ER=43.3%, IR=43.3%), reduction in depression or anxiety (ER=23.3%, IR=44.8%), or getting high (ER=40.0%, IR=49.3%). Tapentadol was primarily swallowed whole (ER=73.3%, IR=82.1%), although snorting (ER=6.7%, IR=11.9%) and injecting (ER=6.7%, IR=7.5%) were reported. Preferred dose strength for NMU was 100 milligrams (both ER and IR). Participants reported tapentadol use with benzodiazepines (ER=57.1%, IR=59.6%). Most participants had discontinued tapentadol NMU by the time of survey completion (ER=73.3%, IR=82.1%). Reasons for discontinued ER use included side effects (45.5%) and lack of effective high (45.5%). Reasons for discontinued IR use included lack of access (47.3%) and better NMU options (IR=38.2%). Far fewer individuals were willing to divulge any identifying information about themselves for the interactive chat (n=8), demonstrating the strength of anonymous, web-based surveys. The interactive chat largely supported the survey findings. A subgroup of participants (n=4) reported hallucinogenic side effects at high doses. CONCLUSIONS Web-based, online surveys can successfully recruit individuals who report drug NMU, and those who are particularly difficult to find. In this pilot study, tapentadol NMU appeared to occur primarily for pain relief or psychotropic effects. Even though it was liked by some, this study did not find that tapentadol received a robust pattern of endorsement for NMU. CLINICALTRIAL N/A

World Wide Web banner advertisement copy testing

1998 ◽  
Vol 32 (7/8) ◽  
pp. 703-712 ◽  
Author(s):  
Charles F. Hofacker ◽  
Jamie Murphy
Keyword(s):  
World Wide Web ◽  
World Wide ◽  
Banner Advertisement
Sign in / Sign up

Export Citation Format

Share Document