The production of quality educational multimedia content involves both its publication and its use, considering aspects ranging from metadata standards to teachers’ guides. In Brazil, there are many challenges and opportunities in real world technology projects; particularly, in the field of education. Challenges may involve not only strategy and project engineering issues, but also the management of change in the creation of virtual groups focused on multimedia production. This scenario has created a platform from which it was possible to suggest a framework for an educational multimedia factory virtual group interaction. Thus, both software implementation for the proposed framework and the management of change are discussed from the perspective of a large-scale multimedia production, at UNICAMP, Brazil. This chapter intends to bring about some of the complexities involved in a pioneer project that can provide High School students with free content by simply connecting to the Internet.