scholarly journals SUPPLIER LED NEW PRODUCT DEVELOPMENT PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY

2008 ◽  
Vol 12 (02) ◽  
pp. 195-222 ◽  
Author(s):  
MARK FRANCIS ◽  
PETER DORRINGTON ◽  
PETER HINES
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Consumer Goods ◽  
Fast Moving ◽  
Development Process ◽  
New Product ◽  
Private Label ◽  
Product Development Process ◽  
Fast Moving Consumer Goods ◽  
The Uk

Little has been written about new product and packaging development processes within the fast moving consumer goods (FMCG) industry. While often taking on the status of apocryphical folklore, branded FMCG product development failure rates as high as 90%–95% have appeared in the popular and consultancy press. However, no rigorous study has addressed the commercial success/failure rates of private-label products in this context; an area in which the leading UK supermarket (grocery) retailers are acknowledged to excel. Using a case study-based approach that involved ASDA and six of its leading private-label suppliers, this paper details empirical findings of the operational and commercial performance of the focal ASDA NPD (new product development) process, along with initial insights into the key determinants of this performance. It also produces the first description of the origin, composition and operation of a Supplier Association within the UK FMCG industry and details the new NPD process mapping method and tool that was developed to conduct this study.

PRIVATE-LABEL NPD PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY

2009 ◽  
Vol 13 (03) ◽  
pp. 467-499 ◽  
Author(s):  
MARK FRANCIS
Keyword(s):  
Product Development ◽  
Consumer Goods ◽  
Fast Moving ◽  
New Product ◽  
Private Label ◽  
Performance Measurement System ◽  
Second Phase ◽  
Product Lines ◽  
Fast Moving Consumer Goods ◽  
Consumer Goods Industry

This paper contributes to the limited but growing body of literature on the topic of new product development performance within the world-class UK fast moving consumer goods industry. It reports the findings of the second phase of an applied research project called that involved Asda and six of its leading private-label suppliers. Based upon questionnaire responses that characterise the performance of 283 new product lines developed over a twenty-month period, this paper details the baseline operational (technical) and commercial performance of the standard Asda product development process called Bullseye. This data includes its innovation profile, success profile, value adding profile and time-based performance (cycle time and lead time). The paper highlights a number of relationships within this data that contravene some of the key findings in the existing literature. It also provides insight into the resulting interventions necessary to both the Bullseye process itself and its supporting performance measurement system in order to achieve significant performance improvement.

scholarly journals Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

2017 ◽  
Vol 59 (1) ◽  
pp. 13-33 ◽  
Author(s):  
Deborah Lynn Roberts ◽  
William Darler
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Relationship Building ◽  
Product Development Process ◽  
Global Brand ◽  
Fast Moving Consumer Goods ◽  
New Perspective ◽  
And Training

Based on findings from four in-depth case studies within global brand manufacturers in the fast moving consumer goods (fmcg) industry, this paper develops a framework for understanding the organisational processes that support consumer co-creation within new product development (NPD). A new perspective, that of co-creation, in which consumers are ‘active’ participants in the design and development of new products, is challenging the traditional model of NPD. Co-creation provides an opportunity for market researchers to develop a people-centric approach to research, thereby humanising the NPD process. Key to co-creation practices are: a culture supporting innovation and co-creation; a strategy for consumer selection; a focus on qualitative research methods; and training in business creativity and relationship-building skills.

Sign in / Sign up

Export Citation Format

Share Document