Assessing innovativeness in the North American softwood sawmilling industry using three methods
Using a mail questionnaire targeted at 500 softwood sawmills in the United States and Canada, firm innovativeness was assessed using three methods: (1) current technology, (2) self-evaluation, and (3) a new scale — the propensity to create and adopt scale. The results of these three methods were then compared to assess the performance of each method. Additionally, the relationship between firm innovativeness and financial performance was examined. Based on responses from 85 sawmills (19% adjusted response rate), the results show that both the self-evaluated and the propensity to create and adopt measures differentiate between mills with high and low levels of innovativeness. The composite of the propensity to create and adopt scale shows higher reliability (Chronbach’s α = 0.97) than the self-evaluated scale (Chronbach’s α = 0.68). Significant relationships between sawmill performance and each of the three measures of innovativeness were seen, with the propensity to create and adopt scale generally having the strongest positive relationships. Current technology was significantly related to sales growth, but not gross profit.