A study has been made of the proton magnetic resonance spectra for all of the Group IVB derivatives of the series MVi4 and [Formula: see text]([Formula: see text] = phenyl group and Vi = vinyl group). The spectra were measured at 60 MHz as accurately as possible and the assignment of transitions was checked with a variety of supplemental aids including double irradiation, multiple quantum transitions, and medium effects Final, accurate spectral parameters were derived using both iterative and exact computational methods for solution of the three-spin problem Excellent agreement was obtained between the sets of parameters determined by the two methodsThe chemical shifts for both series of compounds display a number of characteristic trends of which the most notable is a displacement of the vinyl proton signals to low field with increasing atomic number of the M atom In each series the largest shift change is noted in going from the carbon to the silicon derivative These deshieldings have been attributed to the enhanced possibility of dπ–pπ interaction between the central M atom and the vinyl group in higher members of the series Marked changes are also the internal shifts of the vinyl protons down both series of compounds It is concluded that these changes are principally due to the effects of the M—C bond diamagnetic anisotropy The trends in internal shifts can be satisfactorily reproduced by the dipole approximation using Δχ values of 4, 6, 8, 12, and 18 × 10−6 cm3 mole−1 for the C, Si, Ge, Sn, and Pb–carbon bonds respectivelyThe signals for the vinyl protons of the [Formula: see text] series are all located to low field relative to the MVi4 series This deshielding is satisfactorily accounted for by the effects of the phenyl ring diamagnetic anisotropy in the former seriesA linear correlation is observed between the sums of the coupling constants and the electronegativities, Em, of the central M atom for both series of compounds However, the ΣJ values for the [Formula: see text] series are all slightly lower than the corresponding sums for the MVi4 series, indicating that the electronegativity of the phenyl group is somewhat larger than for the vinyl groupA significant solvent and concentration dependence is only noted for compounds belonging to the [Formula: see text] series For example, the trans proton of [Formula: see text] shifts up-field by 4 Hz while the cis proton is displaced down-field by 4 Hz as the concentration of [Formula: see text] is increased to 50 mole % in carbon tetrachloride These changes have been interpreted on the basis of a solute–solute interaction scheme of the type proposed previously for phenyl proton shifts.