Guidelines produce positive outcomes all round in advertising campaign

2019 ◽  
Vol 185 (1) ◽  
pp. 29.1-29
Keyword(s):  
Positive Outcomes ◽  
Advertising Campaign ◽  
Tv Advertising ◽  
Dog Breed ◽  
New Tv ◽  
Successful Collaboration

Media Officer Charlotte Raynsford explains how an unexpected call from Fidelity International made for a successful collaboration and an approved dog breed in a new TV advertising campaign.

Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data☆

Omega ◽  
2010 ◽  
Vol 38 (1-2) ◽  
pp. 84-94 ◽  
Author(s):  
B. Pérez-Gladish ◽  
I. Gonzalez ◽  
A. Bilbao-Terol ◽  
M. Arenas-Parra
Keyword(s):  
Multiobjective Programming ◽  
Programming Model ◽  
Basic Data ◽  
Advertising Campaign ◽  
Tv Advertising

The Use of Neuroplastic Principles Affects the Swallow Motor Plan of a Patient in Severe Cognitive Decline: A Case Study

2016 ◽  
Vol 1 (15) ◽  
pp. 79-83
Author(s):  
Ed Bice ◽  
Kristine E. Galek
Keyword(s):  
Central Nervous System ◽  
Cognitive Decline ◽  
Full Range ◽  
Movement Speed ◽  
Positive Outcomes ◽  
Verbal Cues ◽  
Motor Plan ◽  
Bolus Size ◽  
The Central Nervous System

Dysphagia is common in patients with dementia. Dysphagia occurs as a result of changes in the sensory and motor function of the swallow (Easterling, 2007). It is known that the central nervous system can undergo experience-dependent plasticity, even in those individuals with dementia (Park & Bischof, 2013). The purpose of this study was to explore whether or not the use of neuroplastic principles would improve the swallow motor plan and produce positive outcomes of a patient in severe cognitive decline. The disordered swallow motor plan was manipulated by focusing on a neuroplastic principles of frequency (repetition), velocity of movement (speed of presentation), reversibility (Use it or Lose it), specificity and adaptation, intensity (bolus size), and salience (Crary & Carnaby-Mann, 2008). After five therapeutic sessions, the patient progressed from holding solids in her mouth with decreased swallow initiation to independently consuming a regular diet with full range of liquids with no oral retention and no verbal cues.

A Systematic Review of User Expectations and Outcomes of Crisis Support Services

Crisis ◽  
2020 ◽  
pp. 1-9
Author(s):  
Kelly Mazzer ◽  
Megan O'Riordan ◽  
Alan Woodward ◽  
Debra Rickwood
Keyword(s):  
Systematic Review ◽  
Support Services ◽  
Text Message ◽  
Positive Outcomes ◽  
Online Chat ◽  
Online Databases ◽  
Personal Crisis ◽  
Crisis Support ◽  
User Expectations ◽  
Behavioural Sciences

Abstract. Background: Crisis support services play an important role in providing free, immediate access to support people in the community experiencing a personal crisis. Recently, services have expanded from telephone to digital modalities including online chat and text message services. This raises the question of what outcomes are being achieved for increasingly diverse service users across different modalities. Aims: This systematic review aimed to determine the expectations and outcomes of users of crisis support services across three modalities (telephone, online chat, and text message/SMS). Method: Online databases (CINAHL, MEDLINE, PsycARTICLES, PsycINFO, Psychological and Behavioural Sciences Collection) and gray literature were searched for studies measuring expectations and outcomes of crisis support services. Results: A total of 31 studies were included in the review, the majority of which were telephone-based. Similar expectations were found for telephone and online chat modalities, as well as consistently positive outcomes, measured by changes in emotional state, satisfaction, and referral plans. Limitations/Conclusion: There is a paucity of consistent outcome measures across and within modalities and limited research about users of text message/SMS services.

Does Ego-Resilience Impact Friendship Outcomes?

2016 ◽  
Vol 37 (2) ◽  
pp. 128-134 ◽  
Author(s):  
Elizabeth B. Lozano ◽  
Mahzad Hojjat ◽  
Judith Sims-Knight
Keyword(s):  
Social Support ◽  
Young Adults ◽  
Indirect Effects ◽  
Positive Emotions ◽  
Positive Outcomes ◽  
Ego Resilience ◽  
Maintenance Behaviors ◽  
Received Social Support ◽  
Trait Resilience ◽  
The Relationship

Abstract. The present study examined the relationship between resilience and positive outcomes in friendships of young adults. SEM and bootstrapping analyses were performed to test whether positive emotions mediate the relationship between ego-resilience and enhanced friendship outcomes. Findings revealed indirect effects for friendship closeness, maintenance behaviors, and received social support. Our findings demonstrate the importance of positive emotions and its connection with trait resilience in the realm of friendships.

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