scholarly journals Meaningful messaging: Sentiment in elite social media communication with the public on the COVID-19 pandemic

2021 ◽  
Vol 7 (29) ◽  
pp. eabg2898
Author(s):  
Janet M. Box-Steffensmeier ◽  
Laura Moses

Elite messaging plays a crucial role in shaping public debate and spreading information. We examine elite political communication during an emergent international crisis to investigate the role of tone in messaging, information spread, and public reaction. By measuring tone in social media messages from members of the U.S. Congress related to the COVID-19 pandemic, we find clear partisan differences and a differential impact of tone on message engagement and information spread. This suggests that even in the midst of an international health crisis, partisanship and emotional rhetoric play a critical part in elite communications and contribute to the attention messages receive. The messaging on COVID-19 is polarized and fractured. The valenced messaging provokes divergence in public engagement, reaction, and information spread. These results have important implications for studies of representation, public opinion, and how government can effectively engage individuals in emergent situations or pivotal moments.

Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.


2022 ◽  
pp. 61-82
Author(s):  
Petek Tosun

This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.


2005 ◽  
Vol 15 (4) ◽  
pp. 543-547 ◽  
Author(s):  
Michael P. Ryan

HIV/AIDS threatens international health on a scale never before seen in human history. Previous plagues and great epidemics, devastating though they were to imperial China, urbanizing Europe, and the colonizing Americas (McNeill 1998), were regionally contained. More than forty million people worldwide are HIV-positive: about half of them live in sub-Saharan Africa, where it apparently originated and where whole tribes and, indeed, most of the adult population of Botswana may very well die of the disease. (Joint UN/WHO 2004). India has another five million people who are HIV-positive, the largest number outside Africa. AIDS is spreading rapidly in China and devastating Thailand, a regional center for prostitution that spreads it further throughout the Asia-Pacific region. No part of the world is spared. The economic, social, and political impacts of this pandemic have only begun to be felt and to be considered.Modern technological and organizational capacities—jet aircraft and globetrotting business and tourist travelers—turned what would have been, in previous eras, an African regional problem into an international crisis and made AIDS exceedingly difficult to contain. Yet, the human technological and organizational capacity to confront the AIDS pandemic also makes this health crisis different from epidemics in earlier times. Medical science applied by pharmacological research has created drug therapies that can control the disease, that can not only stave off death but make productive life possible for many years. The challenge of AIDS could be met, many in the health community say, if it were not that the life-sustaining drugs are owned by private enterprises (Oxfam 2002). The doctors at Médicins Sans Frontières contend, “Patents are not god-given rights. They are tools invented to benefit society as a whole, not to line the pockets of a handful of multinational pharmaceutical companies” (MSF 2003: 2). “[T]he patent monopoly means that a higher price than necessary has to be paid for patented inventions. This is acceptable if this higher price is merely an inconvenience…. However, if the patented invention is essential (say, if it could prevent your untimely death from disease), then the price is more of a dilemma” (MSF 2003: 5). These and other critics declare that drug makers put profits ahead of people and accuse the governments that grant them patent-intellectual property rights, especially the U.S. government, of contributing to this moral bankruptcy.


2021 ◽  
Vol 10 (1) ◽  
pp. 37-53
Author(s):  
Lisa Blasch

Abstract In this paper, I apply a metapragmatics-based approach to visual communication, combined with adapted concepts of Social Semiotics (“visual modality”) and CDA-oriented visual analysis (“canons of use”), to reconstruct two visual registers of authenticity which are prevailing within a social media photo sample of recent Austrian chancellor Sebastian Kurz (Facebook, Instagram; total of 84 photos), posted during the parliamentary elections in 2017. Triangulated with the discourse analysis of the marketing manager’s metapragmatic reflections on this social media campaign, the study shows how the partly intertwined registers of (1) “professional sensorism” (as a blended register comprising emblems of sensory modality and balanced composition, thereby drawing on the conceptualization of authenticity as sensory and affective experience of “now”) and (2) “voyeuristic fictionalization” (comprising indexicals associated with fiction genre, and based on the notion of authenticity as arising via “unnoticed observing”) are conceptualized and implemented as a—superior—visual stylization, acting as a social positioning, in mediatized political communication.


Author(s):  
Samuel C. Woolley ◽  
Philip N. Howard

Political communication around the world has evolved significantly through social media. Changes are apparent both in terms of social practices and core technological tools: these include the infrastructure upon which political communication occurs, the salience of its effects, and the habits of its practitioners. Several of these advancements have benefited global democracy. Platforms such as Twitter, YouTube, and Facebook have been at the heart of communication and organization during pivotal moments of popular activism since 2010: the Arab Spring, the Occupy Movement, and the Umbrella Protests in Hong Kong among them (Howard, 2010; Bennett & Segerberg, 2013; Woolley, 2016). These same sites have been, increasingly over the last five years, normalized for political control by the powerful. Each of the chapters in this collection highlight the ways that digital media have been co-opted in efforts to manipulate public opinion for various means from the usage of bot armies.


2018 ◽  
Author(s):  
Sebastian Stier ◽  
Arnim Bleier ◽  
Haiko Lietz ◽  
Markus Strohmaier

Although considerable research has concentrated on online campaigning, it is still unclear how politicians use different social media platforms in political communication. Focusing on the German federal election campaign 2013, this article investigates whether election candidates address the topics most important to the mass audience and to which extent their communication is shaped by the characteristics of Facebook and Twitter. Based on open-ended responses from a representative survey conducted during the election campaign, we train a human-interpretable Bayesian language model to identify political topics. Applying the model to social media messages of candidates and their direct audiences, we find that both prioritize different topics than the mass audience. The analysis also shows that politicians use Facebook and Twitter for different purposes. We relate the various findings to the mediation of political communication on social media induced by the particular characteristics of audiences and sociotechnical environments.


2020 ◽  
Vol 5 (2) ◽  
pp. 365
Author(s):  
Sadiyah El Adawiyah ◽  
Aida Vitayala Hubeis ◽  
Titi Sumarti ◽  
Djoko Susanto

The women's presence as regional leaders is one of the strategies for establishing more gender-just policies. Female regional leaders conducted diverse methods to win the votes of their constituents. The communication patterns used are diverse despite having similarities. The research aims to find out and analyze patterns and channels as well as the effects of political communication by female regional leaders in Indonesia. This study used a qualitative approach with three female regional leaders in three Javanese provinces. The research found that women tend to choose communication patterns and channels that used interpersonal communication channels to obtain political information. The female regional leaders used interactive communication patterns through social media, outdoor media, and mass media, such as television and print media. Communication channels used were personal communication channels, group communication channels, public communication channels, social communication channels, and traditional communication channels. The effect is that there is a change in the process of fighting for various public interests through verbal and nonverbal messages and mutual influence with various government policies. The research recommended that it is necessary to change the communication channel using social media massively to greet and discuss with constituents so that the effects are received massively as well.


2015 ◽  
Vol 21 (3) ◽  
pp. 301-308 ◽  
Author(s):  
Sarah C. Vos ◽  
Marjorie M. Buckner

2020 ◽  
Author(s):  
Marita Cooper ◽  
Erin E. Reilly ◽  
Jaclyn Amanda Siegel ◽  
Kathryn Coniglio ◽  
Shiri Sadeh-Sharvit ◽  
...  

Individuals with eating disorders (EDs) are at significant risk for increases in symptomatology and diminished treatment access during the COVID-19 pandemic. Environmental precautions to limit coronavirus spread have affected food availability and access to healthy coping mechanisms, and have contributed to weight stigmatizing social media messages that may be uniquely harmful for those experiencing EDs. Additionally, changes in socialization and routine, stress, and experiences of trauma that are being experienced globally may be particularly deleterious to ED risk and recovery. This paper presents a brief review of the pertinent literature related to risk of EDs in the context of COVID-19 and offers suggestions for modifying intervention efforts to accommodate for the unique challenges individuals with EDs and providers may be experiencing in light of the ongoing public health crisis.


2021 ◽  
Vol 67 (1) ◽  
pp. 23-32
Author(s):  
Anja Špoljarić

Abstract Social media is becoming omnipresent in everyone’s daily life, which is changing the way consumers think, act and buy. Organizations are aware of the possibilities that may occur from developing social media communication strategies, but oftentimes forget to predict and block negative consequences. Information spreadability and bad communication practices are the perfect trigger of a social media crisis, which is why it is crucial for organizations to know what kind of communication, both internal and external, they need to implement. To explore consumers’ opinions on social media crisis communication, an online survey was conducted. 125 participants gave their insight into their expectations of the types and tone of social media messages organizations should communicate during a time of crisis. These findings could be used as a guideline for crisis communication planning, considering they examine what types of messages consumers prefer, and which medium of communication they prefer. Even though it is recognized that crisis situations can have a huge impact on an organization’s wellbeing, consumers’ perspective on crisis communication still has not been researched thoroughly.


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