Corporate Sponsorship in Campus Recreation

1999 ◽  
Vol 23 (2) ◽  
pp. 43-50 ◽  
Author(s):  
David K. Scott ◽  
Frank R. Veltri ◽  
Brad Wallace
Keyword(s):  
Soft Drink ◽  
The United States ◽  
State Funding ◽  
Insurance Companies ◽  
Campus Recreation ◽  
Corporate Sponsorship ◽  
Recreation Directors ◽  
Additional Funding ◽  
Recreation Programs ◽  
Private Donations

This paper examines corporate sponsorship as an additional source of funding for college recreational facilities and programs. The purpose of the study was to: (a) examine current sources of funding for campus recreation, (b) estimate the percentage of institutions currently involved with corporate sponsorship in their campus recreation programs, (c) identify the types of businesses sponsoring campus recreation centers as well as what these companies receive in return for their sponsorship, and (d) identify the reasons various institutions give for their lack of involvement with sponsorship. Questionnaires were mailed to campus recreation directors at 140 randomly selected universities representing four regions of the United States. Results indicated that primary sources of funding for campus recreation programs currently include student fees (63.5 percent), private donations (23.5 percent), and state funding (13 percent). The use of corporate sponsorship to supplement funding was indicated by 46 percent of responding institutions. The most common types of businesses currently sponsoring campus recreation programs included athletic equipment/apparel, soft drink, insurance companies and restaurants. Slightly over half of the companies identified in the sponsorships were national chain corporations, while almost 40 percent were local businesses. In regard to what sponsoring companies received in exchange, results of the study indicated that use of company names in recreation center literature was most common. In addition, 20 percent of respondents reported that sponsoring corporations were given advertising space on the recreation center website. The two primary reasons given by campus recreation directors for lack of involvement with sponsorship were: (a) institutional policy prohibiting sponsorship involvement, and (b) uncertainty of how to pursue sponsorships. There are several implications of the study for campus recreation directors. These include the following: 1. Corporate sponsorship represents a significant opportunity for obtaining additional funding for campus recreation. 2. Knowing the types of companies currently involved in campus recreation sponsorship provide a starting place for those recreation directors who are exploring sponsorship as a source of funding. 3. Recreation center directors should closely examine what sponsors are currently receiving, or will receive in exchange, so that the sponsorship is not perceived as purely philanthropic.

Identification of Problems in Campus Recreation Programs in North America

2004 ◽  
Vol 28 (1) ◽  
pp. 31-43
Author(s):  
William F. Stier ◽  
Robert C. Schneider ◽  
Steve Kampf ◽  
Gregory E. Wilding ◽  
Scott Haines
Keyword(s):  
North America ◽  
Public Relations ◽  
Potential Problem ◽  
Campus Recreation ◽  
Recreation Directors ◽  
Training Quality ◽  
Recreation Programs ◽  
Public Relations Campaign ◽  
And Training

In campus recreation programs, major problem areas within (a) technology, (b) personnel, and (c) perception and value were identified. The subjects were campus recreation directors throughout North America. The surveyed directors expressed the extent to which they agreed or disagreed with literature-based, potential problem areas within campus recreation programs. Areas primarily agreed upon as being major problem areas within campus recreation were: the availability of quality officials (61%), perception of program by institution (49%), and value of program as perceived by higher administration (47%). Generally, in order to improve programs, directors should place an emphasis on attaining and training quality officials and implement a public relations campaign that positively portrays their program.

Perceived Problems in Campus Recreation Programs in North America

2007 ◽  
Vol 31 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Robert C. Schneider ◽  
William F. Stier ◽  
Steve Kampf ◽  
Gregory Wilding ◽  
Scott Haines
Keyword(s):  
North America ◽  
Athletic Training ◽  
General Problem ◽  
Colleges And Universities ◽  
Campus Recreation ◽  
Athletic Department ◽  
Recreation Directors ◽  
Promotional Efforts ◽  
Recreation Programs ◽  
Turf Wars

Major problems in campus recreation programs were investigated. The participants were 269 campus recreation directors in colleges and universities throughout North America. Participants were asked to indicate whether they agreed, disagreed, or had no opinion regarding statements presented to them on a survey that consisted of the following three general problem areas in campus recreation: (a) conflict, (b) equipment, and (c) miscellaneous. The campus recreation directors identified six specific major problems, at the highest rates, from the three general problem categories as follows: “equipment”—lack of storage areas (59%); “miscellaneous”—availability of parking (59%); availability of athletic training staff (56%); marketing and promotional efforts (50%); “conflict”—turf wars (49%); and conflict with athletic department personnel (46%). Campus recreation directors should, first and foremost, address the above major problem areas, in order to effectively manage their programs.

A Survey of Campus Recreation Directors at NIRSA Institutions: Activities Emphasized, Student Participation Patterns, Trends and Future Offerings Contemplated

2005 ◽  
Vol 29 (1) ◽  
pp. 42-58 ◽  
Author(s):  
William F. Stier ◽  
Robert C. Schneider ◽  
Steve Kampf ◽  
Scott Haines ◽  
Gregory E. Wilding
Keyword(s):  
Outdoor Recreation ◽  
The United States ◽  
Current Status ◽  
Campus Recreation ◽  
Recreational Activities ◽  
Special Events ◽  
Challenges And Opportunities ◽  
Recreation Directors ◽  
Club Sports ◽  
Programming Plans

A survey, using an instrument constructed expressly for this investigation, was conducted of directors of campus recreation at all 682 NIRSA colleges and universities in the United States and Canada to determine the current status of: (a) the degree of emphasis institutions currently place on nine categories of sports and recreational activities, (b) the percentage of students, undergraduate and graduate, actually participating in each of these nine categories of activities, (c) future recreational activities and programs, not currently offered to students, but being considered for inclusion within the next 12 months, and (d) future trends in terms of problems (challenges and opportunities) facing college campus recreation departments. Two hundred and sixty-nine schools returned usable surveys for a 39% rate of return. This investigation provides a snapshot of specific current practices and programming offerings of campus Recreation Directors, as well as their opinions in terms of future programming plans and anticipated trends affecting their campus recreation departments. The data were analyzed in light of the locations of the responding institutions within the six regions of NIRSA, the size of the institutions and whether the schools were classified as public or private. The nine categories of recreational activities included: (a) intramurals, (b) club sports, (c) open recreation, (d) outdoor recreation, (e) group exercise/aerobics, (f) aquatics, (g) instructional programming, (h) special events, and (i) youth and family activities.

A Study on Restroom Advertising and Its Effect on Awareness of Campus Recreation Programs

2011 ◽  
Vol 35 (1) ◽  
pp. 3-11 ◽  
Author(s):  
Lance P. Kaltenbaugh ◽  
Janel C. Molnar ◽  
Wesley N. Bonadio ◽  
Brittany L. Dorsey
Keyword(s):  
United States ◽  
Marketing Strategy ◽  
Private University ◽  
The United States ◽  
Future Research ◽  
Campus Recreation ◽  
Preliminary Study ◽  
Recreation Programs ◽  
Program Awareness ◽  
The Impact

The primary purpose of this study was to investigate what effect restroom advertising has on program awareness within a campus recreation department. Participants consisted of 217 students, faculty, and staff from a four-year private university, located in the Midwestern portion of the United States. This preliminary study found that the impact of restroom advertising to improve awareness of campus recreation programs was significantly high. Results showed that locating advertisements in the restroom, using a graphic to represent an advertised program, and selecting a specific color for the advertisement are strong indicators for support of a restroom marketing strategy. Suggestions for future research followed by limitations of the study are presented.

scholarly journals Personal Watercraft Incident Court Decisions: The Plaintiff’s Odds?

2021 ◽  
Vol 13 (9) ◽  
pp. 5096
Author(s):  
Eui-Yul Choi ◽  
Woo Jeong Cho
Keyword(s):  
Motor Vehicle ◽  
The United States ◽  
Insurance Companies ◽  
Court Decisions ◽  
Regression Analyses ◽  
Demographic Information ◽  
Slowing Down ◽  
Personal Watercraft ◽  
Successful Adults ◽  
Significant Factors

A personal watercraft (PWC) is a vessel that uses an inboard motor powering a water jet pump as a source of power and is operated by a person sitting, standing, or kneeling. Maneuvering a PWC is different from operating a motor vehicle or boat. An obstacle cannot be avoided by slowing down and turning the watercraft; throttle power is required to turn or maneuver the PWC. The watercraft stops only by drifting or turning sharply. The study examined sixty court decisions published in LexisNexis databases of the United States over the last decade. Cases included individuals injured while operating a PWC as a driver, passenger, or as a result of contact with a watercraft. A content analysis identified items to be used in the study. Crosstab and logistic regression analyses were used to identify demographic information and the characteristics of those who succeeded in a court of law. One-third of the cases were successful; adults, males, and the party who sustained a severe injury were more successful in a court of law with the exception of the statistically significant factors (high risk maneuvers and sharp turns). Among the additional results, we should be aware that insurance companies may not pay; additionally, it is unwise to loan a PWC to a female who has no experience.

Current Hiring Practices of Campus Recreation Directors of NIRSA Institutions

2006 ◽  
Vol 30 (2) ◽  
pp. 100-115 ◽  
Author(s):  
William F. Stier ◽  
Robert C. Schneider ◽  
Stephen Kampf ◽  
Gregory Wilding ◽  
Scott Haines
Keyword(s):  
Hiring Practices ◽  
Professional Organizations ◽  
Campus Recreation ◽  
Job Descriptions ◽  
Public And Private ◽  
Graduate Assistants ◽  
Entry Level ◽  
Policies And Procedures ◽  
Recreation Directors ◽  
Professional Employees

A survey of all National Intramural-Recreational Sports Association (NIRSA) campus recreation directors was conducted to determine the hiring practices, policies, and procedures relating to professional employees, graduate assistants, and student employees in campus recreation programs throughout North America. The survey instrument, in its final form, addressed hiring practices, policies, and procedures of campus recreation directors through 28 questions relating to the following areas: (a) search and screen committees, (b) job descriptions, (c) advertisement and announcement of vacancies, (d) applications, (e) references, (f) interviews, and (g) impact/involvement of national professional organizations in the hiring process. Selected data is presented in terms of (a) entry level position (coordinator) or for mid-level positions, (b) size of institutions (small, medium, and large), (c) rural, urban, and suburban locations, and (d) public and private institutions.

Forum Non Conveniens and Antisuit Injunctions: An Update

1998 ◽  
Vol 92 (1) ◽  
pp. 41-43
Author(s):  
Andreas F. Lowenfeld
Keyword(s):  
New Jersey ◽  
New South ◽  
Product Liability ◽  
Federal Court ◽  
The United States ◽  
Insurance Companies ◽  
South Wales ◽  
The Supreme Court ◽  
Forum Non Conveniens ◽  
Court Of First Instance

In the April 1997 issue of the Journal, I reported on three cases in which the response to an action brought in the court of one country led not to an answer, but to a countersuit in another country—for an antisuit injunction, a declaration of nonliability or both. One of the cases I discussed arose out of a controversy between an asbestos manufacturer, CSR, and a group of insurance companies, the Cigna Group, that may or may not have been obligated to defend and indemnify the manufacturer in respect of claims in the United States for product liability. The manufacturer brought suit in federal court in New Jersey, raising both contract and antitrust claims. The insurers, as I reported, succeeded in securing an antisuit injunction in the Supreme Court of New South Wales (a court of first instance), and thereafter in defeating a motion by the manufacturer to stay or dismiss, on grounds of forum non conveniens, the insurers’ action seeking a declaration of nonliability. I thought that outcome was wrong: in my view, the Australian court should not have stepped into the controversy, and the insurers should have brought their challenge to the jurisdiction and suitable venue of the New Jersey court in that court.

The Pioneer in American Life Insurance Marketing

1938 ◽  
Vol 12 (5) ◽  
pp. 65-75
Author(s):  
J. Owen Stalson
Keyword(s):  
United States ◽  
Eighteenth Century ◽  
North America ◽  
Life Insurance ◽  
General Public ◽  
Colonial America ◽  
The United States ◽  
Insurance Companies ◽  
Insurance Company ◽  
Fire Insurance

Colonial America gave little thought to life insurance selling. The colonists secured protection against marine risks from private underwriters, first in London, eventually at home. It has been asserted that Philadelphia had no fire insurance until 1752; Boston none before 1795. The first corporations formed in this country for insuring lives were those of the Presbyterian Ministers Fund (1759) and a similar company organized for the benefit of Episcopal ministers (1769). Neither of these corporations offered insurance to the general public. In the last decade of the eighteenth century many insurance companies were formed in the United States. At least five were chartered to underwrite life risks, but only one, The Insurance Company of North America, appears to have accepted any. There is no basis for saying that any of these early companies tried to sell life insurance.

Factors Influencing the Willingness to Mentor Students within Campus Recreation

2005 ◽  
Vol 29 (1) ◽  
pp. 59-77 ◽  
Author(s):  
Glenna G. Bower ◽  
Mary A. Hums ◽  
John L. Keedy
Keyword(s):  
Phenomenological Study ◽  
Comparative Method ◽  
Research Question ◽  
Organizational Factors ◽  
Campus Recreation ◽  
Factors Influencing ◽  
Recreation Directors ◽  
Primary Means ◽  
Recreation Professionals ◽  
The Individual

The purpose of this study was to discover factors influencing a person's decision to mentor students within campus recreation. The present study investigated four areas of inquiry within campus recreation: (a) What are the individual reasons for mentoring students? (b) What organizational factors inhibit or facilitate mentoring students? (c) What protégé characteristics attracted mentors?, and (d) What outcomes are associated with mentoring students? The phenomenological study relied on in-depth interviews of five campus recreation professionals. This research study utilized three in-depth phenomenological interviews with each participant as the primary means of collecting data. The researcher used the constant comparative method of analysis throughout the study. Analysis of the data produced personal life history portraits of each participant and provided themes and categories for each research question. Study findings provided valuable information for campus recreation directors wishing to successfully mentor students entering the campus recreation profession.

A New Retirement System With Provision for Variable Income

1954 ◽  
Vol 23 ◽  
pp. 327-378
Author(s):  
J. B. Maclean
Keyword(s):  
The United States ◽  
Real Income ◽  
Pension Plans ◽  
Fixed Number ◽  
Insurance Companies ◽  
Educational Institutions ◽  
Cash Income ◽  
Short Account ◽  
Life Annuity ◽  
Current Value

SynopsisThe paper describes a new type of deferred life annuity which has recently been introduced in the United States and which has been used, so far, principally in connection with the retirement plans of colleges and other educational institutions and, to some extent, in self-administered pension plans of commercial corporations. These annuities do not guarantee specific or equal money payments. The fund, which is divided into an “accumulation fund” and an “annuity fund”, is invested entirely in ordinary shares (“common stocks”). Premiums (contributions) and income from the fund are applied to purchase “accumulation units”, the value of a unit being determined monthly in accordance with stock market prices. At the retirement date of any individual the then current value of the units he owns is used to purchase a life annuity of a fixed number of “annuity units” in accordance with the then current value of a unit in the annuity fund. The successive cash payments to the annuitant are the current values of the fixed number of annuity units which he holds.The purpose of this plan is to provide a variable cash income which will, to some extent, reflect the changes in the cost of living, i.e., to provide a more constant “real income” both in times of inflation and deflation.The paper includes : (1) a short account of the origin and business of the company which has introduced this plan, and which is of a special character, with business limited to educational institutions and their employees ; (2) consideration of the circumstances which led to the adoption of the plan ; (3) a general explanation of the basis of the plan and of its mode of operation ; (4) some illustrations of the results which would have been obtained if this plan had been in operation in the past compared to the conventional type of deferred annuity with fixed payments, including consideration of the relative amounts of cash income realised, the relation of cash income to purchasing power and the extent of fluctuation in income under the “variable annuity” ; (5) reference to the possible use of such a plan by life insurance companies generally and of other means by which variable annuities of this type are being or may be provided.

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