Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi

2019 ◽  
Vol 8 (1) ◽  
pp. 6-12
Author(s):  
Nadège Levallet ◽  
Norm O’Reilly ◽  
Elizabeth Wanless ◽  
Michael Naraine ◽  
Ethan Alkon ◽  
...  
Keyword(s):  
Athletic Directors ◽  
Collegiate Athletics ◽  
Current Status ◽  
Athletic Programs ◽  
Sporting Events ◽  
Athletic Director ◽  
Sport Event ◽  
Collegiate Sport ◽  
Sport Venues ◽  
Indoor And Outdoor

While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressively than their collegiate sport counterparts. This case introduces the Wi-Fi adoption issue for collegiate sport including a conversation surrounding the foundational technical aspects of Wi-Fi and cellular data for sport venues, the current status of Wi-Fi for collegiate athletics in comparison with professional leagues, and the benefits and drawbacks of Wi-Fi adoption. Case participants are asked to evaluate the merits of Wi-Fi adoption for a “Power Five” institution from the position of the athletic director. Participants will address adopting functional technology for the rise in college esports, Wi-Fi inclusion for indoor and outdoor venues, and comparative analyses among connected and disconnected stadiums.

Coach Evaluation From Three Perspectives: An Athletic Director, a Coach and a Consultant

2015 ◽  
Vol 2 (2) ◽  
pp. 192-200 ◽  
Author(s):  
Andy Gillham ◽  
Keith Hansen ◽  
Connor Brady
Keyword(s):  
United States ◽  
Athletic Directors ◽  
Evaluation Process ◽  
The United States ◽  
Science Literature ◽  
College Level ◽  
International Level ◽  
Athletic Director ◽  
Stakeholder Views ◽  
Number Of Factors

Coaches are evaluated and judged on a large number of factors (Gillham, Burton, & Gillham, 2013). The purpose of this paper is to describe the views of three different professionals on coach evaluation. An athletic director and a coach from different Canadian colleges and a coaching consultant responded to the same series of questions regarding coach evaluation at the college level. Across the three professionals, the views expressed are more similar than dissimilar, with each professional emphasizing a different piece of the coach evaluation process. The information presented aligns both with coaching standards in the United States and at the International level. Stakeholder views are compared with the coaching science literature and recommendations for athletic directors and coaching scientists are provided.

scholarly journals Double Punch to the Glass Ceiling: Career Experiences and Challenges of Ethnic Minority Female Athletic Directors

2021 ◽  
Vol 29 (1) ◽  
pp. 20-28
Author(s):  
Natalie M. Welch ◽  
Jessica L. Siegele ◽  
Robin Hardin
Keyword(s):  
Predominantly White ◽  
Ethnic Minority ◽  
Athletic Directors ◽  
Collegiate Athletics ◽  
Predominantly White Institutions ◽  
Leadership Identity ◽  
Collegiate Sports ◽  
Professional Networks ◽  
White Institutions ◽  
Semistructured Interviews

Women continue to struggle to reach senior-level leadership positions in collegiate sports, and ethnic minorities face the challenges due to their ethnicity as well. This research examined the experiences and challenges of ethnic minority women who are collegiate athletic directors at predominantly White institutions (PWIs). Semistructured interviews were conducted with eight participants using intersectionality as a theoretical framework. Three themes emerged from the data analysis: (a) intersectional challenges, (b) questions of competence, and (c) professional support. The women were continually battling the idea of having to prove themselves and negotiating the challenges of being an ethnic minority woman working in collegiate athletics. They credit their professional networks as a valuable resource during their career progression. The women noted that sexism was more prevalent in their experiences than issues related to their ethnicity. The masculine athletic director stereotype persists in collegiate sports, but the findings of this study can contest the notion of a standard leadership identity that has long been perceived as a White man.

Developing an Initial Marketing Plan for Intercollegiate Athletic Programs

1987 ◽  
Vol 1 (2) ◽  
pp. 146-158 ◽  
Author(s):  
William A. Sutton
Keyword(s):  
Service Area ◽  
Marketing Plan ◽  
Athletic Programs ◽  
Marketing Theory ◽  
Athletic Director ◽  
Intercollegiate Athletic ◽  
Intercollegiate Athletic Programs

This paper recommends an approach to the development and implementation of marketing plans with regard to intercollegiate athletic programs The thoughts expressed herein are based upon marketing theory and research advertising, and promotional management principles commonly used in mainstream business and industry but often overlooked in sport and athletics The author provides a series of steps to serve as guidelines for the sport manager/athletic director. By incorporating the theories and ideas set forth in this paper, the sports practitioner would be better equipped to develop a marketing plan applicable to the uniqueness and requirements of his or her particular institution or service area.

Service quality improving effects and recreational benefits for sports tourism—A case study

2016 ◽  
Vol 22 (6) ◽  
pp. 1332-1337 ◽  
Author(s):  
Chun-Chu Yeh ◽  
Kuo-Ting Hua ◽  
Chin-Huang Huang
Keyword(s):  
Service Quality ◽  
Consumer Surplus ◽  
Current Status ◽  
Quality Improvements ◽  
Demand Model ◽  
Sport Event ◽  
Recreational Benefits ◽  
Moon Lake

Service quality is one of many crucial items for sport event participants. Using Sun Moon Lake Swimming Carnival Event as an example, this study measures the perception of service quality for various participant groups and their associated recreational benefits from the demand model. Three service quality clusters, interaction and information, physical facility improving, and program and outcome, were extracted. Later, the contingent behavior method was used to measure the hypothetical benefits from service quality improvements. This study’s findings discover that the amenity of Sun Moon Lake and its surroundings at current status is not sufficient to make participants come back. Findings show that an improvement in the service quality of sports program and the outcome will result in an NT$85.78 million consumer surplus gain, with the facility improvement producing a gain of NT$72.90 million arising simply from the event in each year. Therefore, recreation managers may find it justifiable to improve an event’s service quality in this regard.

Collegiate Athletics and the Unrelated Business Income Tax

1994 ◽  
Vol 8 (1) ◽  
pp. 36-48 ◽  
Author(s):  
Caroline Kern Craig ◽  
Karen Weisman
Keyword(s):  
Income Tax ◽  
Sport Management ◽  
Collegiate Athletics ◽  
Athletic Programs ◽  
Athletic Administrators ◽  
Court Cases ◽  
High Profile ◽  
Revenue Sources ◽  
Business Income ◽  
Unrelated Business

In recent years, many university athletic programs have turned to program and scoreboard advertisements, corporate sponsorships, and other nontraditional sources of revenue to supplement their operating budgets. As confirmed by several high-profile court cases, these nontraditional revenue sources can be subject to federal unrelated business income tax—-a consequence often overlooked by athletic administrators and those involved in sport management programs. This article discusses the unrelated business income tax and its impact on collegiate athletic programs. Court cases and Internal Revenue Service pronouncements are reviewed, where applicable. Compliance and planning issues are also briefly addressed.

scholarly journals O LEGADO DA COPA E SEU IMPACTO NO FUTURO DA CIDADE DE SÃO PAULO

2013 ◽  
Vol 5 (1) ◽  
pp. 164-197
Author(s):  
Marcos Vinicius Cardoso ◽  
João Manuel Malaia ◽  
Fernando A Fleury
Keyword(s):  
Sao Paulo ◽  
Current Status ◽  
Sporting Events ◽  
São Paulo ◽  
World Cup ◽  
The Public ◽  
High Opportunity Cost ◽  
To Come ◽  
The Many ◽  
The City

Legacies – structures that are built for events and which remain after the same - are one of the major positive aspects paraded by mega sporting events organizers. This study´s purpose is to analyze the current situation of legacies promised by the many governmental instances for the city of São Paulo - host city of Fifa´s 2014 World Cup – and prospect which legacies will become effective in the city. Preliminary assessments may raise construction concerns, alert the public to keep an eye on undertaken obligations and encourage official actions (Mangan, 2008, p. 1,871). Data was obtained from National Audit Court (TCU) reports, Ministry and United Nations documents, in addition to testimonials and information gathered from some of Brazil´s major press media. Data analysis was conducted by classifying legacies according to tangible and intangible legacy concepts (Kaplanidou and Karadakis, 2010) followed by an analysis of promised legacies versus current status during the period of analysis. Finally, discussions as to most probable to come about legacies were presented. Results indicate that a portion of promised legacies stand a fair chance of achievement. On the other hand, other projects lag behind schedule or have been cancelled. Preliminary surveys suggest full completion of promised legacies is not possible, there has been an overuse of public resources as opposed to that planned, and provide indicatives as to the investment´s high opportunity cost.

The attendance at sporting events: A generalized theory and its implications

2018 ◽  
Vol 60 (3) ◽  
pp. 232-237 ◽  
Author(s):  
Giang Tue Trinh
Keyword(s):  
Negative Binomial ◽  
Rugby League ◽  
Rugby Union ◽  
Sporting Events ◽  
Ticket Sales ◽  
Event Marketing ◽  
Sporting Event ◽  
Australian Football ◽  
Using Data ◽  
Indoor And Outdoor

This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events. Using data from a large national survey across a range of sporting events in Australia, including Australian football, rugby league, soccer (outdoor), horse racing, motor sports, rugby union, cricket (outdoor), netball (indoor and outdoor), basketball (indoor and outdoor), harness racing, and dog racing, we show that the NBD is very robust in describing sporting event attendance behavior. This result has implications for sporting event marketing activities, such as which attendee segments should be targeted, how to increase ticket sales, as well as predicting future attendance behavior.

Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

2017 ◽  
Vol 6 (1) ◽  
pp. 10-19
Author(s):  
B. David Tyler ◽  
Steve C. Morse ◽  
Ryan K. Cook
Keyword(s):  
Performance Indicators ◽  
Hotel Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Microsoft Excel ◽  
Sport Event ◽  
Daily Rate ◽  
Sport Events ◽  
The Right

Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.

The De-Athleticization of Women: The Naming and Gender Marking of Collegiate Sport Teams

1989 ◽  
Vol 6 (4) ◽  
pp. 362-370 ◽  
Author(s):  
D. Stanley Eitzen ◽  
Maxine Baca Zinn
Keyword(s):  
College Athletics ◽  
Colleges And Universities ◽  
Male Dominance ◽  
Dark Side ◽  
Athletic Programs ◽  
Collegiate Sport ◽  
Athletic Teams ◽  
Sport Teams ◽  
And Gender ◽  
Type Of School

American colleges and universities use nicknames, colors, logos, and mascots as identifying and unifying symbols, especially concerning their athletic teams. This paper examines the dark side of these solidarity symbols by reporting the incidence and patterns found in the naming of collegiate men’s and women’s athletic teams. The data from 1,185 four-year schools reveal that more than half of American colleges and universities employ names, mascots, and/or logos that demean and derogate women’s teams. There are no significant differences in naming patterns by type of school (public, independent, or religious), but region is significant, with Southern schools more likely to use sexist names than schools elsewhere. The various sexist naming practices contribute to the maintenance of male dominance within college athletics by defining women athletes and women’s athletic programs as second class and trivial.

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