Experience, LLC: Filling the Best Seats in the House

2015 ◽  
Vol 4 (1) ◽  
pp. 138-146
Author(s):  
Ricky Malott ◽  
Noah Jackson ◽  
William Strome ◽  
Joe Bisson ◽  
Nola Agha
Keyword(s):  
Text Messaging ◽  
Cell Phone ◽  
Sporting Events ◽  
Repurchase Intentions ◽  
Season Ticket ◽  
Expansion Strategy ◽  
Fast Growing ◽  
Start Up ◽  
Or Team

Experience, LLC is a start-up company that sells in-game seat upgrades during live sporting events using text messaging and cell phone apps. From a user standpoint, a small upgrade fee results in better seats and a better game experience. From a venue or team standpoint, Experience fills unused inventory resulting in increased revenues and more satisfied fans with higher repurchase intentions. Experience is looking to expand its services beyond single-game upgrades to a full-season ticket that is based on filling open, but previously sold, inventory. This case illustrates the forces at play in the ticketing industry, describes the features of each service, and provides an opportunity to decide on the expansion strategy for a fast-growing start-up company.

scholarly journals Writing Treatment for Aphasia: A Texting Approach

2013 ◽  
Vol 56 (3) ◽  
pp. 945-955 ◽  
Author(s):  
Pélagie M. Beeson ◽  
Kristina Higginson ◽  
Kindle Rising
Keyword(s):  
Text Messaging ◽  
Cell Phone ◽  
Multiple Baseline ◽  
Functional Communication ◽  
Apraxia Of Speech ◽  
New Paradigm ◽  
Baseline Design ◽  
Combined Training ◽  
Functional Value ◽  
A Cell

Purpose Treatment studies have documented the therapeutic and functional value of lexical writing treatment for individuals with severe aphasia. The purpose of this study was to determine whether such retraining could be accomplished using the typing feature of a cellular telephone, with the ultimate goal of using text messaging for communication. Method A 31-year-old man with persistent Broca's aphasia, severe apraxia of speech, global dysgraphia, and right hemiparesis participated in this study. Using a multiple baseline design, relearning and maintenance of single-word spellings (and oral naming) of targeted items were examined in response to traditional Copy and Recall Treatment (CART) for handwriting and a new paradigm using 1-handed typing on a cell phone keyboard (i.e., a texting version of CART referred to as T-CART). Results Marked improvements were documented in spelling and spoken naming trained in either modality, with stronger maintenance for handwriting than cell phone typing. Training resulted in functional use of texting that continued for 2 years after treatment. Conclusions These results suggest that orthographic retraining using a cell phone keyboard has the potential to improve spelling knowledge and provide a means to improve functional communication skills. Combined training with both handwriting and cell phone typing should be considered in order to maximize the durability of treatment effects.

Mobile Health and Exposures to Health and Risk Messages

2017 ◽  
Author(s):  
Jessica Fitts Willoughby
Keyword(s):  
Health Information ◽  
Mobile Health ◽  
Text Messaging ◽  
Cell Phone ◽  
The United States ◽  
Text Messages ◽  
Target Audience ◽  
Portable Devices ◽  
Attitudes And Behaviors ◽  
And Behaviors

People who communicate health and risk information are often trying to determine new and innovative ways to reach members of their target audience. Because of the nearly ubiquitous use of mobile phones among individuals in the United States and the continued proliferation of such devices around the world, communicators have turned to mobile as a possible channel for disseminating health information. Mobile health, often referred to as mHealth, uses mobile and portable devices to communicate information about health and to monitor health issues. Cell phones are one primary form of mHealth, with the use of cell phone features such as text messaging and mobile applications (apps) often used as a way to provide health information and motivation to target audience members. Text messaging, or short message service (SMS), is a convenient form for conveying health information, as most cell phone owners regularly send and receive text messages. mHealth offers benefits over other channels for communicating health information, such as convenience, portability, interactivity, and the ability to personalize or tailor messages. Additionally, mHealth has been found to be effective at changing attitudes and behaviors related to health. Research has found mobile to be a tool useful for promoting healthy attitudes and behaviors related to a number of topic areas, from increased sexual health to decreased alcohol consumption. Literature from health communication and research into mHealth can provide guidance for health communicators looking to develop an effective mHealth intervention or program, but possible concerns related to the use of mobile need to be considered, such as concerns about data security and participant privacy.

scholarly journals Teeling Whiskey Company: A Tradition of Family Entrepreneurship and Whiskey Distilling

2015 ◽  
Vol 16 (3) ◽  
pp. 217-225 ◽  
Author(s):  
Colm O'Gorman ◽  
Martina Brophy ◽  
Eric Clinton
Keyword(s):  
High Growth ◽  
New Venture ◽  
Professional Experience ◽  
Fast Growing ◽  
High Profile ◽  
Start Up ◽  
Family Based ◽  
Traditional Industry ◽  
Family Entrepreneurship

This case study explores the origins of a new high-growth family start-up competing in a traditional industry. Teeling Whiskey Company Ltd (TWC) is the brainchild of entrepreneur Jack Teeling. This new venture stems from another high-profile, family-based business named Cooley Distillery. Jack was Managing Director of Cooley Distillery, the business his father founded in 1987. At Cooley Distillery, he acquired a wealth of professional experience in whiskey distilling and selling. When the distillery was sold to a large US spirits company in 2012, Jack pursued his own entrepreneurial venture in Irish whiskey. A year after the business was founded, Jack was joined by his brother Stephen Teeling, and together they have shaped their idea for a boutique, premium whiskey distiller producing innovative offerings into a fast growing, internationalized business. Jack and Stephen need to build a niche for TWC, as many new distilleries are due to enter the market.

Problematic cell phone use for text messaging and substance abuse in early adolescence (11- to 13-year-olds)

2015 ◽  
Vol 175 (3) ◽  
pp. 355-364 ◽  
Author(s):  
Luigi Gallimberti ◽  
Alessandra Buja ◽  
Sonia Chindamo ◽  
Alberto Terraneo ◽  
Elena Marini ◽  
...  
Keyword(s):  
Substance Abuse ◽  
Early Adolescence ◽  
Text Messaging ◽  
Cell Phone ◽  
Cell Phone Use

Trend Pie

2017 ◽  
Vol 18 (3) ◽  
pp. 210-215
Author(s):  
Pamela Adams ◽  
Victor Ricci
Keyword(s):  
Social Media ◽  
College Student ◽  
Business Model ◽  
Fast Growing ◽  
Start Up ◽  
Successful Business ◽  
The University

Trend Pie LLC is a fast growing digital influence-marketing company started by a college student who recognized an opportunity to leverage his following on social media to create a business. It is an exciting case for students both because it is a real story and because it concerns a student who established a million dollar company from his dorm room. The case follows the start-up and growth of the venture, discussing how the founder developed a successful business model and overcame his first challenges. The case ends with a dilemma about what the founder should do with the business once he graduated from the university.

scholarly journals Following the Trail of an HIV-Prevention Web Site Enhanced for Mobile Cell Phone Text Messaging Delivery

2012 ◽  
Vol 23 (3) ◽  
pp. 255-259 ◽  
Author(s):  
Judith B. Cornelius ◽  
Michael G. Cato ◽  
Jennifer L. Toth ◽  
Philip M. Bard ◽  
Michael W. Moore ◽  
...  
Keyword(s):  
Hiv Prevention ◽  
Web Site ◽  
Text Messaging ◽  
Cell Phone
Sign in / Sign up

Export Citation Format

Share Document