A Spatial Information Display Panel For Brain Wave Analysis

1977 ◽  
Author(s):  
John C. McKechnie
Keyword(s):  
Spatial Information ◽  
Wave Analysis ◽  
Brain Wave ◽  
Information Display

Brain wave analysis in advertising research. Validation from basic research & independent replications

1984 ◽  
Vol 1 (3-4) ◽  
pp. 83-95 ◽  
Author(s):  
Sidney Weinstein ◽  
Ronald Drozdenko ◽  
Curt Weinstein
Keyword(s):  
Basic Research ◽  
Advertising Research ◽  
Wave Analysis ◽  
Brain Wave

Time-Sharing Visual and Auditory Tracking Tasks

1987 ◽  
Vol 31 (2) ◽  
pp. 253-257 ◽  
Author(s):  
Pamela S. Tsang ◽  
Michael A. Vidulich
Keyword(s):  
Spatial Information ◽  
Resource Competition ◽  
Auditory Task ◽  
Resource Theory ◽  
Time Sharing ◽  
Attentional Processes ◽  
Information Display ◽  
Tracking Tasks ◽  
Multiple Resource Theory ◽  
Multiple Resource

Multiple resource theory suggests that distributing demands over separate resources will reduce resource competition and improve time-sharing efficiency. A recent hypothesis however suggests that the benefits of utilizing separate resources for the time-shared tasks may be mitigated if the two tasks are integrated. The present experiment examined the benefits of distributing the input demands of two tracking tasks as a function of task integrality. Visual and auditory compensatory tracking tasks were used. Timesharing two tracking tasks with the same order of control is said to be more integrated than with different orders of control. Results show that presenting the two tracking signals in two input modalities did not improve time-sharing efficiency. This was attributed to the difficulty insensitivity phenomenon. Whether utilizing the same control dynamics between the time-shared tasks could generate an integrality effect was unclear from the present data. A continuous auditory task that could offer comparable spatial information as the visual counterpart was proposed to be valuable for studying attentional processes, information display alternatives, and workload assessment.

Sign in / Sign up

Export Citation Format

Share Document