Investigating affective color association of media content in language and perception based on online RGB experiment

2005 ◽  
Author(s):  
Kyung Jae Lee
Keyword(s):  
Media Content ◽  
Color Association

Suicide and the Media

Crisis ◽  
2001 ◽  
Vol 22 (4) ◽  
pp. 163-169 ◽  
Author(s):  
R. Warwick Blood ◽  
Jane Pirkis
Keyword(s):  
Social Learning Theory ◽  
The Body ◽  
Media Content ◽  
Causal Association ◽  
Media Messages ◽  
Film And Television ◽  
Media Portrayal ◽  
The Media ◽  
Actual Suicide ◽  
Multiple Meanings

Summary: The body of evidence suggests that there is a causal association between nonfictional media reporting of suicide (in newspapers, on television, and in books) and actual suicide, and that there may be one between fictional media portrayal (in film and television, in music, and in plays) and actual suicide. This finding has been explained by social learning theory. The majority of studies upon which this finding is based fall into the media “effects tradition,” which has been criticized for its positivist-like approach that fails to take into account of media content or the capacity of audiences to make meaning out of messages. A cultural studies approach that relies on discourse and frame analyses to explore meanings, and that qualitatively examines the multiple meanings that audiences give to media messages, could complement the effects tradition. Together, these approaches have the potential to clarify the notion of what constitutes responsible reporting of suicide, and to broaden the framework for evaluating media performance.

Dying to Watch

2013 ◽  
Vol 25 (2) ◽  
pp. 55-64 ◽  
Author(s):  
Laramie D. Taylor
Keyword(s):  
Terror Management Theory ◽  
Terror Management ◽  
Management Theory ◽  
Media Content ◽  
Sexual Content ◽  
Entertainment Media ◽  
Sexual Values ◽  
Television Shows ◽  
Sexual Cognitions ◽  
Sexual Media

Research has shown that thoughts about death influence sexual cognitions and some media choices. The present study tested the hypothesis that thoughts about death may affect individuals’ tendency to select or avoid entertainment media programming containing sexual material. In two experiments, thoughts about death (mortality salience [MS]) were manipulated before college undergraduates expressed interest in viewing television shows and movies with varying amounts of sexual content. In both studies, MS was associated with greater overall interest in sexual media content. Although terror management theory would indicate that sexual worldview should moderate this effect, this was not observed to be the case. In addition, MS was not found to affect interest in other types of highly engaging media content including violent and dramatic content. Limitations regarding generalizability are discussed. Results suggest that MS increases a preference for sexual media content, and that this occurs for individuals with diverse sexual values systems. This is discussed in terms of implications for terror management theory and cognitive models of media influence.

UK Television Policy and Regulation, 2000–10

2012 ◽  
Vol 9 (4) ◽  
pp. 521-547 ◽  
Author(s):  
Jonathan Hardy
Keyword(s):  
Public Service ◽  
Policy Making ◽  
Market Failure ◽  
Media Content ◽  
Media Ownership ◽  
Communications Policy ◽  
Policy Issues ◽  
Digital Services ◽  
Broadcasting Regulation ◽  
Structural Regulation

Between 2000 and 2010, new institutional arrangements were created for UK broadcasting regulation, built upon a radical rethinking of communications policy. This article examines key changes arising from Labour's media policy, the Communications Act 2003 and the work of Ofcom. It argues that changes within broadcasting were less radical than the accompanying rhetoric, and that contradictory tendencies set limits to dominant trends of marketisation and liberalisation. The article explores these tendencies by reviewing the key broadcasting policy issues of the decade including policies on the BBC, commercial public service and commercial broadcasting, spectrum and digital switchover, and new digital services. It assesses changes in the structural regulation of media ownership, the shift towards behavioural competition regulation, and the regulation of media content and commercial communications. In doing so, it explores policy rationales and arguments, and examines tensions and contradictions in the promotion of marketisation, the discourses of market failure, political interventions, and the professionalisation of policy-making.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

FAKE MEDIA CONTENT AND COGNITIVE DISSONANCE

2019 ◽  
Vol 2019 ◽  
pp. 661-662
Author(s):  
Prabirendra Chatterjee ◽  
◽  
Andy Ng
Keyword(s):  
Cognitive Dissonance ◽  
Media Content

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Программы музыкальной направленности и их реализация на базе МБУ до «ДЮЦ» ДЦР «Синтай»: положение среди реализуемых программ, состав программ, особенности реализации («эклектика», «музыка»: «сольфеджио», «фортепиано», «медиа-контент и мульти-медиа технологии»)// International Journal of Student Research, No. 5(6), 2019/ RELF Group&OEAPS Inc. (Open European Academy of Public Sciences); Chief Editor Elisa Boanini - Lion, France. 26.09.2019: OEAPS Inc., 2019. - PP. 72-99. ISBN: 9781699648872

2019 ◽  
Author(s):  
Светлана Сергеевна Титова ◽  
Татьяна Юрьевна Шубина ◽  
Олеся Петровна Морозова
Keyword(s):  
Training Programs ◽  
Musical Training ◽  
Educational Institution ◽  
Chief Editor ◽  
Media Content ◽  
Student Research ◽  
European Academy ◽  
Media Technologies ◽  
Multi Media ◽  
Development Center

Данная работа посвящена рассмотрению особенностей реализации программ художественной направленности по музыкальной подготовке среди комплекса программ на базе МБУ ДО «ДЮЦ» ДЦР «Синтай». Рассмотрены реализуемые программы музыкальной подготовки: «Эклектика», «Музыка»: «Сольфеджио», «Фортепиано», «Медиа-контент и мульти-медиа технологии». This publication is devoted to the consideration of the features of the implementation of artistic programs for musical training among a set of programs on the basis of the Municipal Budgetary Educational Institution «Children’s Youth Center» of the Children’s Development Center «Xingtai». Implemented musical training programs: «Eclectica», «Music»: «Solfeggio», «Piano», «Media Content and Multi-Media Technologies are considered».

Motivating Exercise Through Social Media: Is a Picture Always Worth a Thousand Words?

2018 ◽  
Author(s):  
Caitlyn Johnston ◽  
William E. Davis
Keyword(s):  
Social Media ◽  
Individual Differences ◽  
Experimental Design ◽  
Health Behaviors ◽  
Media Content ◽  
Exercise Motivation ◽  
Positive Health ◽  
Content Type ◽  
Within Subjects

In the present study, we examined how the influence of exercise-related social media content on exercise motivation might differ across content type (with images vs. without images) and account type (individual vs. corporate). Using a 2 × 2 within-subjects experimental design, 229 participants viewed a series of 40 actual social media posts across the four conditions (individual posts with images, corporate posts with images, individual posts without images, and corporate posts without images) in a randomized order. Participants rated the extent to which they felt each social media post motivated them to exercise, would motivate others to exercise, and was posted for extrinsic reasons. Participants also completed other measures of individual differences including their own exercise motivation. Posts with images from individuals were more motivating than posts with images from corporations; however, corporate posts without images were more motivating than posts without images from individuals. Participants expected others to be similarly motivated by the stimuli, and perceived corporate posts as having been posted for more extrinsic reasons than individuals’ posts. These findings enhance our understanding of how social media may be used to promote positive health behaviors.

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