Understanding the Sustainability of Eco-Labeled Products When Compared to Conventional Alternatives
Sustainability considerations are becoming an intrinsic part of product design and manufacturing. Today’s consumers rely on package labeling to relay useful information about the environmental impact of a given product. As such, eco-labeling has become an important influence on how consumers interpret the sustainability of products. Three categories of eco-labels are theorized: Type I focuses on the use of labels that are certified by a reputable third party. Type II are eco-labels that are self-declared, potentially lacking scientific merit. Type III eco-labeling indicates the public availability of product LCA data. However, regardless of the type of eco-label used, it is uncertain if eco-labeling directly reflects improved product sustainability. This research focuses on exploring if eco-labeling reflects improved product sustainability by comparing eco-labeled products to conventional alternatives. To do this, we perform a comparative study of eco-labelled and comparable conventional products using a triple bottom line sustainability analysis, including environmental, economic, and social impacts. Here we show that for a selected set of products, eco-labeling does, in fact, have a positive correlation with improved sustainability. However, Type II eco-labeling shows a slight negative correlation with product sustainability. We found only one eco-labeled product (with Type II labeling) that had reduced environmental impact over the conventional alternative. Additionally, the majority of the eco-labeled products in the study are cheaper for the consumer in both initial cost and costs incurred throughout the product’s lifetime. In general, the results confirm that most eco-labels are indicative of improved sustainability. Future research can work towards improving Type II eco-labels, and promote policies that protect against false sustainability claims.