Emotional Modularization
This paper points out that in order to provide emotional satisfaction to the customer, hardware products should be modularized not only with functions or shapes, but with more meanings such as adaptability, etc. Thus, a network-structured modularization is called for more than a tree-structured one to cope with diverse customer expectations. The emerging field of material digitalization, which can be compared to physical FEM, is expected to provide a versatile and flexible tool for this purpose and it will change our design from the current open loop system to the closed loop system so that it will provide us with the capability of managing deterioration and that of adaptability to the frequently and widely changing situations.