The Fuzzy Front End: Concept Development in the Automotive Industry

2014 ◽  
Author(s):  
Christer W. Elverum ◽  
Torgeir Welo ◽  
Martin Steinert
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Automotive Industry ◽  
Early Stage ◽  
Innovation Process ◽  
New Product ◽  
Product Development Process ◽  
Structured Interviews ◽  
Fuzzy Front End ◽  
Front End

The fuzzy front end (FFE) of new product development (NPD) is a term that refers to the early stages of the innovation process. This paper investigates the FFE in the automotive industry and addresses the challenges of working in this phase of the innovation process, as well as the academic definition of the FFE relative to the real world. Two parts of the innovation process have been identified and characterized as FFE: the concept-work within satellite front-end departments and the work within the pre-development phase of the vehicle new product development process. It has been identified that one of the greatest challenges related to working in the FFE is developing viable concepts that will “sell” internally. Estimating and conveying the overall value of the final product in terms of costs and customer benefits are two of the key elements that make it difficult to achieve internal “buy in”. Furthermore, it is argued that the most common academic perception of the FFE seem to be inadequate since it only concerns work that ends with a go/no-go decision whether to continue into development or not. Consequently, it fails to capture early-stage development work of transformational innovations, where the decision of development has already been made and the uncertainty is related to the execution of the work — and — not the outcome. Semi-structured interviews with a total of eleven employees at seven different automotive OEMs form the basis for the conclusions made herein.

scholarly journals 266 Fuzzy front-end studies: current state and future directions for new product development

2021 ◽  
Author(s):  
Dongmyung Park ◽  
Ji Han ◽  
Peter R. N. Childs
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Process Parameters ◽  
Model Development ◽  
Innovation Process ◽  
New Product ◽  
Two Dimensions ◽  
Fuzzy Front End ◽  
Front End ◽  
Performance Structure

Abstract266 fuzzy front-end (FFE) studies in the new product development (NPD) sector were examined. The studies were selected using a bibliometrics method, and chronologically and statistically examined with ten criteria divided into two dimensions. The first dimension is associated with overall attributes of the FFE, consisting of six criteria: the study taxonomy, model type, NPD speed, NPD attributes, model characteristic, and model structure. The second dimension is relevant to the FFE performance structure related to process parameters, comprised of four criteria: the FFE task, activity, performance method, and toolkit. In terms of those two dimensions, the paper looks at previous FFE studies to gain an understanding of features of each FFE study along with related knowledge and theories, as well as identification of evolution trends of FFE studies. Based on the identification, an FFE model development strategy for each criterion is formulated, and this paper proposes possible options for executing those strategies which exert influence on the form of the cluster network. The intention is for the database to be utilised as an overview of all existing FFE studies and allow specific FFE studies to be selected to examine FFE approaches.This paper provides FFE model development guidance on how to deal with the overall attributes and outcomes of the FFE which affect the entirety of the innovation process, and how to manage the performance structure related to process parameters.

A CLIMATE OF PSYCHOLOGICAL SAFETY ENHANCES THE SUCCESS OF FRONT END TEAMS

2015 ◽  
Vol 19 (02) ◽  
pp. 1550027 ◽  
Author(s):  
ANN-MARIE I. NIENABER ◽  
VERENA HOLTORF ◽  
JENS LEKER ◽  
GERHARD SCHEWE
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
Innovation Process ◽  
Psychological Safety ◽  
New Product ◽  
Product Development Process ◽  
Team Members ◽  
Front End ◽  
New Product Development Process

This paper contributes to the discussion about initiative in teams at the front end of new product development processes (innovative teams). In contrast to the general opinion presented in the literature, this study points out that unstructured innovative teams are as much initiative in developing new ideas or in finding quick solutions when compared to structured innovative teams. Therefore we analyse the relationship between teamwork quality and team initiative in structured and unstructured teams at the front end of a new product development process and, in particular, we focus on a climate of psychological safety. To examine this relationship, data were collected by surveying 100 team members from different departments in a multinational company. It has been pointed out in the literature previously that where a team leader provides little structure at the micro level for team members there is a negative effect on the displays of initiative in the very early stages of the innovation process. However we can demonstrate that this effect can be reduced by a climate of psychological safety. Thus, it can be stated that unstructured teamwork combined with a climate of psychological safety is the way for teams at the front end of a new product development process to be successful.

On the Use of a Simplified New Product Development Process in an Early-Stage Firm

2007 ◽  
Author(s):  
Tucker J. Marion ◽  
Timothy W. Simpson
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
Early Stage ◽  
New Product ◽  
Consumer Product ◽  
Product Development Process ◽  
Study Results ◽  
Established Firms ◽  
New Product Development Process

Disciplined product development has been a hallmark of mature companies for many decades, resulting in shorter development cycles, reduced costs, and higher quality products. Unfortunately, these tools and processes have typically been applied in large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for early-stage firms and its application to a consumer product in which the process was executed during a 14-month development cycle. The process consists of 15-steps in 3-phases, two decision gates, and provides a step-by-step guide for development, with specific call-outs as to what, when, and where tools such as market segmentation, platform planning, industrial design, and cost modeling should be applied. The proposed process is applied to design a new consumer product, and the case study results are discussed with specific emphasis on costs, duration, and applicability of the process and its related engineering tools. Finally, we conclude with comments on the limitations of the proposed process, potential improvements, and future work.

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