Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets
Keyword(s):
Product design for emerging markets in the developing world is a rapidly growing field due to a steadily increasing market and an interest in profitably transforming consumer quality of life for this population. Economic and cultural barriers as well as other constraints present a daunting challenge for designers working in this area. This study documents current best practices and proposes a framework for future designers with a focus on creating products that foster micro-enterprise. These guidelines are drawn from existing literature and interviews with practicing designers of products for emerging markets. Four case studies are presented ranging across several product categories.
2015 ◽
Vol 202
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pp. 169-180
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2018 ◽
Vol 15
(8)
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pp. 1588
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2011 ◽
pp. 128-142
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2001 ◽
Vol 2
(2)
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pp. 127-138
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1995 ◽
Vol 41
(9)
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pp. 1217-1240
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