Focused Product Family Improvement

Author(s):  
Xiaoli Ye ◽  
John K. Gershenson

Manufacturers in various industries are seeking to redesign their existing product families to better satisfy their diverse customer needs while maintaining competitive cost structures. Failure to carefully balance the commonality/variety tradeoff during product family redesign will catastrophically hamper the widely sought benefits of both appropriate commonality and variety. Existing product family redesign approaches often focus on increasing the degree of commonality or variety unilaterally and to their utmost, without considering the appropriate commonality/variety tradeoff based on both marketing and engineering resource concerns. The result is redesigned product families that are unachievable or much delayed. In this paper, the Focused Product Family Improvement Method (FPFIM) is proposed to help manufacturers utilize their limited engineering efforts to efficiently respond to market needs using their own competitive focus and commonality/variety tradeoff analysis. This method uses a graphical evaluation tool, the Product Family Evaluation Graph, to determine the necessary direction of improvement for product family redesign — either increasing appropriate commonality or increasing appropriate variety. A set of indices, the Commonality Diversity Index for commonality and variety, support the FPFIM in identifying components with undesirable commonality or undesirable variety, prime targets of redesign to satisfy the redesign intent. To illustrate the proposed method, an example application with four single-use camera families is presented.

Author(s):  
Matthew Fledderjohn ◽  
Steven B. Shooter ◽  
Robert B. Stone

A Design Repository has been created in an effort to archive existing products and the components in each product. With this function-based archiving system, designers can retrieve design information on existing products to assist in a new design project. The use of product families has emerged as an approach to exploit commonality for more efficient product development. However, the Design Repository does not contain explicit design information on platforms and modules. This paper describes information for the design of a platform and proposes a new data structure that organizes the information for augmenting the Design Repository. An information flow model for the development of a single product is modified to describe the flow of information needed for product platform design. The information flow model and associated data structure has been shown to be effective in representing three common product families: the Black & Decker Firestorm tool set, Kodak single-use cameras, and the IceDozer family of ice scrapers. With this data structure implemented into the existing repository, designers can find useful information on how to create different products based on the a common platform.


Author(s):  
Elizabeth D. Steva ◽  
Elizabeth N. Rice ◽  
Tucker J. Marion ◽  
Timothy W. Simpson ◽  
Robert B. Stone

As companies are pressured to decrease product development costs concurrently with increasing product variety, the need to develop products based upon common components and platforms is growing. Determining why a platform worked, or alternatively why it did not, is an important step in the successful implementation of product families and product platforms in any industry. Unfortunately, published literature on platform identification and product family analysis using product dissection and reverse engineering methods is surprisingly sparse. This paper introduces two platform identification methodologies that use different combinations of tools that can be readily applied based on information obtained directly from product dissection. The first methodology uses only the Bills-of-Materials and Design Structure Matrices while the second utilizes function diagrams, Function-Component Matrices, Product-Vector Matrices, and Design Structure Matrices to perform a more in-depth analysis of the set of products. Both methodologies are used to identify the platform elements in a set of five single-use cameras available in the market. The proposed methodologies identify the film advance and shutter actuation platform elements of the cameras, which include seven distinct components. The results are discussed in detail along with limitations of these two methodologies.


1998 ◽  
Vol 122 (4) ◽  
pp. 403-410 ◽  
Author(s):  
Sridhar Kota ◽  
Kannan Sethuraman ◽  
Raymond Miller

Many companies develop a market strategy built around a family of products. These companies regularly add new product variations to the family in order to meet changing market needs or to attract a broader customer base. Although the core functionality remains essentially unchanged across the products within a family, new functions, feature combinations and technologies are incorporated into each new product. If allowed to grow unchecked, these component variations, commonly referred to as “complexity”, can result in a loss of productivity or quality. The challenge lies in an effective management of product variations in the design studio and on the manufacturing floor. The key is to minimize non-value added variations across models within a product family without limiting customer choices. In this paper we discuss the factors that contribute to product complexity in general, and present an objective measure, called the Product Line Commonality Index, to capture the level of component commonality in a product family. Through our Walkman case study, we present a simple yet powerful method of benchmarking product families1. This method gauges the family’s ability to share parts effectively (modularity) and to reduce the total number of parts (multi-functionality). [S1050-0472(00)02704-5]


Author(s):  
Fabrice Alizon ◽  
Steven B. Shooter ◽  
Timothy W. Simpson

At a time when product differentiation is a major indicator of success in the global market, each company is looking to offer competitive and highly differentiated products. This differentiation issue is restricted by the design of platform-based products that share modules and/or components. It is not easy to differentiate products in a market that is often overwhelmed by numerous options. A platform-based approach can be risky because competition in the global market can become an internal competition among similar products within the family if there is not enough differentiation in the family. Thus, the goal for the product platform is to share elements for common functions and to differentiate each product in the family by satisfying different targeted needs. To assess commonality in the family, numerous indices have been proposed in the literature. Nevertheless, existing indices focus on commonality and reflect an increase in value when commonality increases but do not positively reflect an increase in the value as a result of diversity; hence, the Commonality versus Diversity Index (CDI) is introduced in this paper to assess the commonality and diversity within a family of products or across families. The CDI has variable levels of depth analysis to help designers design or improve the product family. Two case studies using single-use cameras and power tool families highlight the usefulness of this new index.


Author(s):  
Fabrice Alizon ◽  
Steven B. Shooter ◽  
Timothy W. Simpson

Platform-based product development depends on many factors, including technology, cost, competition, and life cycle considerations, and many companies would benefit from knowing more about the nature of their product families and how they impact platform-based product development. We assert that the development of a product platform and its derivative family of products is also impacted by the homogenous/heterogeneous nature of the products being developed, which has received little attention in the engineering literature. The current study introduces an original metric for assessing the homogeneity/heterogeneity in a given family: the Homogeneity versus Heterogeneity Ratio (HHR), which works at two levels of abstraction, namely, family and function. This study focuses on the platform leveraging strategy and takes an interest in two other aspects of platform development: the specification of the family and the necessary differentiation. To support platform design, the HHRfamily and HHRfunction metrics quantify the ratio of homogeneity/heterogeneity in the family to recommend a platform leveraging strategy by highlighting homogeneous functions that support platform leveraging. Reverse engineering helps us to retroactively study three types of families (power tools, single-use cameras, and blue jeans) using HHRfamily and HHRfunction. In particular, we demonstrate: (1) quantification of the homogeneity/heterogeneity of a family of products based on their functions; (2) recommendation of a leveraging strategy based on HHR; (3) a new leveraging strategy, the combined leveraging strategy via cross leveraging; (4) how HHR can help designers to validate the product family specification; and (5) how HHR can highlight needs to differentiate a family of products other than through functions.


Author(s):  
Fabrice Alizon ◽  
Steven B. Shooter ◽  
Timothy W. Simpson

As product life cycles become shorter and shorter, stakes are higher in terms of sales and profits, making it an imperative for companies to enhance existing product families as much as possible. Redesigning a family of products can become a difficult task when considering the number of variables (products, modules, components, etc.), competing objectives (diversity-commonality, cost-variety, etc.), and actual technical solutions (cost value, architectural constraints), etc. In this paper, a methodology using the Design Structure Matrix flow (DSMflow), Value Analysis (VA), and the Commonality versus Diversity Index (CDI) is proposed to improve an existing family of products. These three tools enable the assessment and the improvement of (1) commonality and diversity within the family, (2) feature satisfaction through design, and (3) definition of new modules/components and their interfaces. A case study based on a family of refrigerators (including CAD models) is detailed in this paper to demonstrate the methodology. The proposed methodology supports both the reengineering of an existing family and can also be extended to benefit the early development stages when designing a new family of products.


2020 ◽  
Vol 11 (1) ◽  
pp. 241
Author(s):  
Juliane Kuhl ◽  
Andreas Ding ◽  
Ngoc Tuan Ngo ◽  
Andres Braschkat ◽  
Jens Fiehler ◽  
...  

Personalized medical devices adapted to the anatomy of the individual promise greater treatment success for patients, thus increasing the individual value of the product. In order to cater to individual adaptations, however, medical device companies need to be able to handle a wide range of internal processes and components. These are here referred to collectively as the personalization workload. Consequently, support is required in order to evaluate how best to target product personalization. Since the approaches presented in the literature are not able to sufficiently meet this demand, this paper introduces a new method that can be used to define an appropriate variety level for a product family taking into account standardized, variant, and personalized attributes. The new method enables the identification and evaluation of personalizable attributes within an existing product family. The method is based on established steps and tools from the field of variant-oriented product design, and is applied using a flow diverter—an implant for the treatment of aneurysm diseases—as an example product. The personalization relevance and adaptation workload for the product characteristics that constitute the differentiating product properties were analyzed and compared in order to determine a tradeoff between customer value and personalization workload. This will consequently help companies to employ targeted, deliberate personalization when designing their product families by enabling them to factor variety-induced complexity and customer value into their thinking at an early stage, thus allowing them to critically evaluate a personalization project.


2020 ◽  
Vol 7 (1) ◽  
pp. 86-94
Author(s):  
Diogo Rechena ◽  
Luís Sousa ◽  
Virgínia Infante ◽  
Elsa Henriques

Abstract With increasing market needs for product and service variety, companies struggle to provide diversity in cost-effective ways. Through standardization of components with a low perceived added value, companies can take advantage of economies of scale while maintaining product diversity. Railway infrastructure managers face similar challenges of providing economically sustainable services while dealing with the costs of maintaining the system diversity. Typically, unintended design diversity stems from design practices in which existing solutions are not reused for new problems and new solutions are rarely planned considering the dynamics of requirement changes. In this paper we provide a methodology to assess how to standardize different designs to minimize design diversity and to assess design divergence in a product family. The developed methodology is able to take into account any set of standardization compatibility constraints that the user can define. The methodology was applied in the context of a small-scale railway infrastructure manager using a dataset of 223 unique designs of functionally similar components from its electrification system. Depending on the activated compatibility constraints, results indicate that over 60% of components can be reduced to a set of 86 unique designs.


Author(s):  
Frank van der Linden ◽  
Jan Bosch ◽  
Erik Kamsties ◽  
Kari Känsälä ◽  
Lech Krzanik ◽  
...  

Author(s):  
Zhila Pirmoradi ◽  
G. Gary Wang

Plug-in Hybrid Electric Vehicles (PHEVs) bear great promises for increasing fuel economy and decreasing greenhouse gas emissions by the use of advanced battery technologies and green energy resources. The design of a PHEV highly depends on several factors such as the selected powertrain configuration, control strategy, sizes of drivetrain components, expected range for propulsion purely by electric energy, known as AER, and the assumed driving conditions. Accordingly, design of PHEV powertrains for diverse customer segments requires thorough consideration of the market needs and the specific performance expectations of each segment. From the manufacturing perspective, these parameters provide the opportunity of mass customization because of the high degree of freedom, especially when the component sizes and control parameters are simultaneously assessed. Based on a nonconventional sensitivity and correlation analysis performed on a simulation model for power-split PHEVs in this study, the product family design (PFD) concept and its implications will be investigated, and limitations of PFD for such a complex product along with directions for efficient family design of PHEVs will be discussed.


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