Measurement of Headlight Form Preference Using a Choice Based Conjoint Analysis

2007 ◽  
Author(s):  
Surya Swamy ◽  
Seth Orsborn ◽  
Jeremy Michalek ◽  
Jonathan Cagan
Keyword(s):  
Development Process ◽  
Survey Design ◽  
Choice Task ◽  
Product Development Process ◽  
Critical Element ◽  
Customer Preferences ◽  
Design Challenge ◽  
Automobile Headlight ◽  
Main Effects ◽  
Form Preference

The measurement and understanding of user aesthetic preference for form is a critical element to the product development process and has been a design challenge for many years. In this article preference is represented in a utility function directly related to the engineering representation for the automobile headlight. A method is proposed to solicit and measure customer preferences for shape of the automobile headlight using a choice task on a main-effects conjoint survey design to discover and design the most preferred shape.

Deliberate Product Definition: Customizing the Product Definition Process

1997 ◽  
Vol 34 (2) ◽  
pp. 276-285 ◽  
Author(s):  
G. Kalyanaram ◽  
V. Krishnan
Keyword(s):  
Simple Model ◽  
Product Development ◽  
Development Process ◽  
Product Development Process ◽  
Just In Time ◽  
Customer Preferences ◽  
Market Launch ◽  
Alternative Approach ◽  
Product Specifications ◽  
Product Definition

The process of product definition, during which a firm establishes the product specifications, has a vital influence on the success of a product but has attracted little attention from researchers. Conventional wisdom stipulates that a firm should finalize its specifications early in the product development process. However, in industries facing rapid technological change, stiff competition, and uncertain customer needs, specifications set too early could become outdated by the time of market launch, thereby decreasing the product's benefits to the customer. The authors discuss an alternative approach, in which a firm delays commitment to product specifications and finalizes them just in time for the market launch after careful deliberation, thereby benefiting from the evolution of core technologies and customer preferences. Because such an approach introduces new managerial challenges, it would be appropriate only under certain circumstances. The authors develop a simple model of the product definition process that offers insights about how a firm should customize the process to suit its needs. They capture these insights as a managerial framework and illustrate them with industry examples involving the development process for laser printers and network test kits.

Industry 4.0 in the product development process: benefits, difficulties and its impact in marketing strategies and operations

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Iara Franchi Arromba ◽  
Philip Stafford Martin ◽  
Robert Cooper Ordoñez ◽  
Rosley Anholon ◽  
Izabela Simon Rampasso ◽  
...  
Keyword(s):  
Literature Review ◽  
Product Development ◽  
Systematic Literature Review ◽  
Industry 4.0 ◽  
Development Process ◽  
Research Question ◽  
Marketing Strategies ◽  
Product Development Process ◽  
Content Type ◽  
Customer Preferences

Purpose Product development process (PDP) in the context of Industry 4.0 may present several marketing implications. To understand these implications, the purpose of this study is to identify the benefits and difficulties of Industry 4.0 related to the PDP and its impact in marketing strategies and operations. Design/methodology/approach The methodology used to perform this research was a systematic literature review. For this, five steps were followed, namely, research question formulation; studies location; studies selection and evaluation; analysis and synthesis; and reporting and use research results. Findings The systematic literature review considering PDP in Industry 4.0 context resulted in 28 benefits and 14 difficulties, in a total of 53 articles. From the analysis of these benefits and difficulties, several implications for marketing were identified, namely, better understand customer preferences; greater agility in marketing decision-making; better align marketing, product development and operations processes issues; better understand product/service lifecycle; analyze possibilities of new ways of distribution and communication channels; better define the value of products and services and location requirements. Originality/value The findings presented here can be used both by market professionals, interested in the subject and by researchers for future studies. The better understanding of PDP in the context of Industry 4.0 can enhance marketing strategies for market professionals and provide insights for researchers. No similar studies were found in the literature.

Experience Design Applied to Research

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Andrea CAPRA ◽  
Ana BERGER ◽  
Daniela SZABLUK ◽  
Manuela OLIVEIRA
Keyword(s):  
Information Technology ◽  
Product Development ◽  
Design Process ◽  
Development Process ◽  
Product Development Process ◽  
Experience Design ◽  
Low Resolution ◽  
Design Concepts ◽  
Innovative Products ◽  
Technological Products

An accurate understanding of users' needs is essential for the development of innovative products. This article presents an exploratory method of user centered research in the context of the design process of technological products, conceived from the demands of a large information technology company. The method is oriented - but not restricted - to the initial stages of the product development process, and uses low-resolution prototypes and simulations of interactions, allowing users to imagine themselves in a future context through fictitious environments and scenarios in the ambit of ideation. The method is effective in identifying the requirements of the experience related to the product’s usage and allows rapid iteration on existing assumptions and greater exploration of design concepts that emerge throughout the investigation.

Different Approaches to Design Management - comparative study among Swedish and Polish furniture companies

2016 ◽  
Vol 8 ◽  
pp. 46-52 ◽  
Author(s):  
Justyna Starostka
Keyword(s):  
Best Practices ◽  
Marketing Strategy ◽  
Development Process ◽  
Product Development Process ◽  
Design Management ◽  
Brand Name ◽  
The Third ◽  
Design Activities ◽  
Effective Product ◽  
A Company

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.

Sign in / Sign up

Export Citation Format

Share Document