Customer Value Chain Analysis

2004 ◽  
Author(s):  
Krista M. Donaldson ◽  
Kosuke Ishii ◽  
Sheri D. Sheppard
Keyword(s):  
Value Chain ◽  
Customer Value ◽  
Quality Function Deployment ◽  
Failure Modes ◽  
Product Development Process ◽  
Design Decision ◽  
Design Teams ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Product Definition

Customer Value Chain Analysis (CVCA) is an original methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product’s life cycle. By performing CVCA, design teams are better able to recognize diverse product requirements and their relative priority for undertaking Product Definition Assessment and downstream Design for X (DfX) tools, such as Quality Function Deployment (QFD) and Failure Modes and Effects Analysis (FMEA). This paper discusses the evolution of the CVCA in response to the need for a DfX tool which is able to delineate customer needs early in the product development process. A step-by-step guide clarifies the implementation of CVCA with an example. Further, three case studies highlight the tool’s broad utility and important features to support design decision-making, including: 1) confirmation of the product’s business model, 2) recognition of the critical stake-holders, and 3) clarification of the value proposition to be embedded in the product.

Towards Managing Long-Term Uncertainties in Product Development

2007 ◽  
Author(s):  
Whitfield J. Fowler ◽  
Kos Ishii
Keyword(s):  
Product Development ◽  
Value Chain ◽  
Customer Value ◽  
Quality Function Deployment ◽  
Net Present Value ◽  
Industrial Ecology ◽  
Design Method ◽  
Design Decision ◽  
Value Chain Analysis

Under increasingly uncertain environment of long term life-cycle costs arising from such causes such as material price increases and carbon regulation, product development design decision makers need an improved method for evaluating project net present value under significant risks. This paper seeks to expose this need for an interdisciplinary design method capable of proactively managing long-term uncertainties and risks. First, the paper provides an overview of trends and uncertainties in material prices and environmental regulations. Second, we highlight a variety of existing work relevant to this research. The third section describes Customer Value Chain Analysis and Quality Function Deployment exercises towards addressing the nature of the challenge at hand. The study found that the primary customers for this research are engineering managers involved in strategic product development decisions. The most important aspects of a new methodology are to identify and characterize the uncertainties specific to a project, and to facilitate modeling. The final section describes a research path leading towards the development of a new design methodology. The paper concludes that a new framework will draw upon a variety of fields including Design For Reliability, Decision Analysis, Industrial Ecology, and Informatics.

Value Creation

2013 ◽  
pp. 188-206
Keyword(s):  
Customer Satisfaction ◽  
Value Chain ◽  
Customer Value ◽  
Use Value ◽  
Value Chain Analysis ◽  
Organizational Capability ◽  
Customer Preferences ◽  
Chain Analysis ◽  
Intangible Factor

The ultimate goal of price value chain analysis is building an organizational capability for developing sustainable response in the market as well as among the consumers. This chapter highlights that the price-value chain is directly associated with the profit and growth of the company that is stimulated by customer preferences on price and brand loyalty. The customer satisfaction is largely influenced by the quality of price, perceived use value of products and services, and the value for money with reference to the prices offered by the firm. Hence, the price-value chain is created by customer satisfaction, perceived use value, loyalty, productive employees of the firm, and competitive advantage in price offerings. Approaches for measuring the customer value as an intangible factor, which has a significant role in influencing the buying decisions is also discussed in this chapter.

Design for Supply Chain: Evaluation of Supply Chain Metrics

2008 ◽  
Author(s):  
Karthik Manohar ◽  
Kosuke Ishii
Keyword(s):  
Supply Chain ◽  
Product Design ◽  
Value Chain ◽  
Global Economy ◽  
Customer Value ◽  
Quality Function Deployment ◽  
Critical Role ◽  
Future Research ◽  
Value Chain Analysis ◽  
Social Environmental

This paper describes the first phase of the authors’ Design for Supply Chain research that seeks to address supply chain excellence the product design process. In a global economy, companies must address supply chain issues beyond the traditional viewpoint of logistics, trucking, warehousing and include other considerations that affects design and manufacturing decisions. To include supply chain perspectives in the design of products and manufacturing processes, supply chain performance data play a critical role. This paper examines the source of data pertinent to design for supply chain using methods such as Customer Value Chain Analysis and Quality Function Deployment. A multi-industry benchmarking study also highlights the different approaches to Design for Supply Chain and emerging challenges of Social and Environmentally Responsible Supply Chains. The study revealed that lead time, quality and social/environmental metrics are the most important metrics for design for supply chain. Future research will address the refinement of metrics, the definition of the relevant data for product design, and effective approaches to incorporate the information into the product definition process.

scholarly journals ASSOCIATION OF COSTUMER VALUE CHAIN ANALYSIS TO QUALITY FUNCTION DEPLOYMENT: DIFFERENT IDENTIFIED COSTUMERS AND REQUIREMENTS ON DEVELOPMENT OF CPM DEVICE

2013 ◽  
Vol 4 (1) ◽  
Author(s):  
Raffaela Leane Zenni Tanure ◽  
Aline Marian Callegaro ◽  
Amanda Sória Buss ◽  
Márcia Elisa Soares Echeveste ◽  
Istefani Carísio de Paula ◽  
...  
Keyword(s):  
Value Chain ◽  
Quality Function Deployment ◽  
Value Chain Analysis ◽  
Quality Function ◽  
Chain Analysis

Scenario-Based Design for Amorphous Systems

2008 ◽  
Author(s):  
Sun K. Kim ◽  
Kosuke Ishii ◽  
Kurt A. Beiter
Keyword(s):  
Value Chain ◽  
Customer Value ◽  
System Development ◽  
Building Blocks ◽  
Design Teams ◽  
Value Chain Analysis ◽  
Team Members ◽  
Amorphous Systems ◽  
Amorphous System ◽  
Communication Challenges

Designing amorphous systems is difficult. Not only does the design team have to deal with various building blocks, such as hardware, software, service, infrastructure, and policy, but there are communication challenges among team members with different domain-expertise. This research begins with the observation that, at the onset of an amorphous system-oriented project, design teams struggle because they are limited to knowledge of less than 4 W’s of the 6 W’s (Where, What, Who, When, Why, How) rather than detailed functional or structural specifications. The proposed scenario-based approaches enable design teams to effectively deal with ambiguity and to communicate their ideas among the team as well as with customers and managers through a common language. The framework is based on conventional dfX (Design for X), but new methods such as the Scenario Graph, the Scenario Menu, and Dynamic-Customer Value Chain Analysis (D-CVCA) help design teams through the exploration stage of a new system development. The integrated framework guides the design teams in visualizing scenarios, making decisions, and building a sound business model for an amorphous system.

Customer Value Chain Analysis

2006 ◽  
Vol 16 (4) ◽  
pp. 174-183 ◽  
Author(s):  
Krista M. Donaldson ◽  
Kosuke Ishii ◽  
Sheri D. Sheppard
Keyword(s):  
Value Chain ◽  
Customer Value ◽  
Value Chain Analysis ◽  
Chain Analysis

scholarly journals Government and Intermediary Business Engagement for Controlling Electronic Waste in Indonesia: A Sustainable Reverse Logistics Theory through Customer Value Chain Analysis

2019 ◽  
Vol 11 (3) ◽  
pp. 732 ◽  
Author(s):  
Hesti Maheswari ◽  
Gatot Yudoko ◽  
Akbar Adhiutama
Keyword(s):  
Value Chain ◽  
Reverse Logistics ◽  
Customer Value ◽  
Electronic Waste ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Intermediary Business ◽  
Low Education ◽  
The Government ◽  
Informal Groups

Environmental pollution caused by the improper processing of electronic waste, especially from mobile phones, has increased drastically. Governments in developing countries, including Indonesia, have not been ready to face this problem. Informal groups are reacting very fast, growing and spreading evenly in many places to profit through reverse logistics activities. They dominate the markets of used electronic products. Today, eradicating these groups is impossible due to poverty, low education, and unemployment problems. Competing with them is also useless. Therefore, this research aims to find an engagement model between government and intermediary businesses, both formal and informal, for a sustainable purpose. Before determining the model, we must understand the intermediary businesses’ expectations. Therefore, we interviewed eight respondents that represent each business group and used customer value chain analysis to map them. We found forty-one expectations. Seven are the most common but are difficult to realize since they contradict government regulations. To cope with the urgency of the current situation, we concluded that the government should engage directly with the needs of these businesses, and we recommend three models of engagement i.e., empowerment, collaboration, and involvement.

scholarly journals Project-service Solutions in the Yacht Industry: A Value-Chain Analysis

10.5772/57331 ◽  
2013 ◽  
Vol 5 ◽  
pp. 52 ◽  
Author(s):  
Davide Aloini ◽  
Riccardo Dulmin ◽  
Valeria Mininno ◽  
Simone Ponticelli
Keyword(s):  
Value Chain ◽  
Customer Value ◽  
Economic Trend ◽  
Value Chain Analysis ◽  
Life Cycle Stages ◽  
Organizational Perspective ◽  
Chain Analysis ◽  
Multiple Case ◽  
Service Infusion ◽  
Project Life

In recent years, the increased provision of bundled products and services has become an increasingly relevant economic trend for manufacturers in achieving competitive advantage. The project environment has not been left untouched by this economic trend, in particular throughout the delivery of integrated project-service solutions in all project life cycle stages. Innovative value offerings encompass a complex network of suppliers and subcontractors that is not stable and is arranged in a sporadic and unpredictable manner. Multiple case studies in the yacht industry were conducted to explore the configuration of project-service solutions. The research constitutes an original contribution to studies on servitization adoption in an industrial project context from an inter-organizational perspective. It emerged that SMEs reorganize themselves, in order to provide flexible on-demand solutions to customers, by including all the capabilities within their network. Newly arising professional roles are oriented to the implementation of smart networks and are focused on service infusion in order to provide increased customer value.

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