Design for Clean Technology Adoption: Integration of Usage Context, User Behavior, and Technology Performance in Design

2020 ◽  
Vol 142 (9) ◽  
Author(s):  
Mohammad H. Pakravan ◽  
Nordica A. MacCarty
Keyword(s):  
Technology Implementation ◽  
User Behavior ◽  
Behavioral Control ◽  
Holistic Approach ◽  
Clean Technology ◽  
Before And After ◽  
Model Components ◽  
Quantitative Integration ◽  
Decision Making Behavior ◽  
Usage Context

Abstract Clean technologies aim to address climatic, environmental, and health concerns associated with their conventional counterparts. However, such technologies achieve these goals only if they are adopted by users and effectively replace conventional practices. Despite the important role that users play to accomplish these goals by making decisions whether to adopt such clean alternatives or not, currently, there is no systematic framework for quantitative integration of the behavioral motivations of users during the design process for these technologies. In this study, the theory of planned behavior (TPB) is integrated with usage-context-based design to provide a holistic approach for predicting the market share of clean versus conventional product alternatives based on users’ personal beliefs, social norms, and perception of behavioral control. Based on the mathematical linkage of the model components, technology design attributes can then be adjusted, resulting in the design of products that are more in line with users’ behavioral intentions, which can lead to higher adoption rates. The developed framework is applied in a case study of adoption of improved cookstoves in a community in Northern Uganda. Results indicate that incorporating TPB attributes into utility functions improves the prediction power of the model and that the attributes that users in the subject community prioritize in a clean cookstove are elicited through the TPB. Households’ decision-making behavior before and after a trial period suggests that design and marketing strategy should systematically integrate user’s behavioral tendencies prior to interventions to improve the outcomes of clean technology implementation projects.

Evaluating User Intention for Uptake of Clean Technologies Using the Theory of Planned Behavior

2018 ◽  
Author(s):  
Mohammad H. Pakravan ◽  
Nordica MacCarty
Keyword(s):  
Decision Making ◽  
Rural Communities ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
User Behavior ◽  
Behavioral Control ◽  
Clean Energy ◽  
Clean Technology ◽  
Perceived Behavioral Control ◽  
Biomass Cookstoves

Understanding and integrating a user’s decision-making process into design and implementation strategies for clean energy technologies may lead to higher product adoption rates and ultimately increased impacts, particularly for those products that require a change in habit or behavior. To evaluate the key attributes that formulate a user’s decision-making behavior to adopt a new clean technology, this study presents the application of the Theory of Planned Behavior, a method to quantify the main psychological attributes that make up a user’s intention for health and environmental behaviors. This theory was applied to the study of biomass cookstoves. Surveys in two rural communities in Honduras and Uganda were conducted to evaluate households’ intentions regarding adoption of improved biomass cookstoves. Multiple ordered logistic regressions method presented the most statistically significant results for the collected data of the case studies. Baseline results showed users had a significant positive mindset to replace their traditional practices. In Honduras, users valued smoke reduction more than other attributes and in average the odds for a household with slightly higher attitude toward reducing smoke emissions were 2.1 times greater to use a clean technology than someone who did not value smoke reduction as much. In Uganda, less firewood consumption was the most important attribute and on average the odds for households were 1.9 times more to adopt a clean technology to save fuel than someone who did not value fuelwood saving as much. After two months of using a cookstove, in Honduras, households’ perception of the feasibility of replacing traditional stoves, or perceived behavioral control, slightly decreased suggesting that as users became more familiar with the clean technology they perceived less hindrances to change their traditional habits. Information such as this could be utilized for design of the technologies that require user behavior changes to be effective.

The Influence of Attitudes, Subjective, Norms, and Behavior Controls on Intention to Choose Islamic Banks With Islamic Religiosity as a Moderating Variable (Case Study at Bri Syariah Purwokerto Customers)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Akhmad Khoyrun Najakh ◽  
Dwiwiyati Astogini ◽  
Sri Martini
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Islamic Banks ◽  
Control Behavior ◽  
Before And After ◽  
And Behavior ◽  
Number Of Customers

The purpose of this study was to analyze the influence of attitudes on the intention to choose Islamic banks, to analyze the effect of subjective norm on the intention to choose Islamic banks. to analyze the effect of the control behavior of the intention to choose the Islamic banks, to analyze the moderating influence of religiosity on the relationship attitudes, subjective norms and behavioral control of the intention to choose the Islamic banks . The method used is a survey with a sampling technique used purposive sampling with a sample size of this study was 100 respondents . Further analysis tools used in this study is multiple regression analysis using SPSS 16.0 software . Based on this study it can be concluded that the attitude does not affect to the intention of choose Bank BRISyariah. Subjective norm positive effect on intention choose Bank BRISyariah. Control behavior does not affect to the intention choose Bank BRISyariah. Relationship between Attitudes, Subjective Norms and Behavior Control with the intention to select Bank BRISyariah not moderated by religiosity.Based on these conclusions can be said that the Bank BRISyariah should improve understanding related to the subjective norm in order to increase the number of customers who use the services of Islamic Banking . Further research is recommended in order to follow up and develop this research to further explore the independent and dependent variables continued before and after behavioral intention or intention to perform a specific action .

A Common Description and Measures for Attitude in Information Security for Organizations

2019 ◽  
Vol 1 (2) ◽  
pp. 1-11
Author(s):  
Nooredin Etezady
Keyword(s):  
Information Systems ◽  
Information Security ◽  
Technology Acceptance ◽  
User Behavior ◽  
Behavioral Control ◽  
Systems Design ◽  
Security Policies ◽  
Perceived Behavioral Control ◽  
Systems Research ◽  
Security Behavior

Understanding employee's security behavior is required before effective security policies and training materials can be developed. The Anti-virus software, secure systems design methods, information management standards, and information systems security policies; which have been developed and implemented by many organizations; have not been successfully adopted. Information systems research is encompassing social aspects of systems research more and more in order to explain user behavior and improve technology acceptance. Theory of planned behavior (TPB) based on attitude, subjective norm, and perceived behavioral control constructs, considers intentions as cognitive antecedents of actions or behavior. This study reviews various research on attitude and finds the most common measures for attitude, which can be used in organizations to develop a method to influence employees' attitude positively with the goal of inducing positive security behavior. Further, a conceptual model for operationalizing the obtained measures for enhancing information security in organizations is presented.

scholarly journals Sustainability of Public Transportation: An Examination of User Behavior to Real-Time GPS Tracking Application

2020 ◽  
Vol 12 (22) ◽  
pp. 9541 ◽  
Author(s):  
Wei Chiang Chan ◽  
Wan Hashim Wan Ibrahim ◽  
May Chiun Lo ◽  
Mohamad Kadim Suaidi ◽  
Shiaw Tong Ha
Keyword(s):  
Real Time ◽  
Global Positioning System ◽  
Public Transport ◽  
Public Transportation ◽  
User Behavior ◽  
Mobile App ◽  
Gps Tracking ◽  
Inaccurate Information ◽  
Global Positioning ◽  
Before And After

Public transportation is an effective method of mobility that promotes cost-saving and is environmentally friendly. Poor public transport ridership in Malaysia is due to the unsatisfactory attitude of public transport users and inaccurate information on departure and arrivals. Sarawak, a state of Malaysia, is especially poor in ridership of public transport. A real-time Global Positioning System (GPS) tracking application (app) was found to be an effective tool to increase the ridership of public transport. Hence, a mobile app named UniBus was developed to enhance the ridership of public transport in Sarawak. The determinants that affect satisfaction and customer loyalty such as accessibility, reliability, comfort, safety, and security were all examined before and after the use of real-time GPS tracking app. The data was collected in Kuching, and targeted public transport users who used the UniBus app. The result indicated that all the mentioned variables were improved after using a real-time GPS tracking app. It is suggested that future studies can consider other factors such as service quality, availability, and perceived value as well as cover other states of Malaysia.

Measuring Improvements Due to Business Process Redesign and Technology Integration: A Macroergonomic Approach

2001 ◽  
Vol 45 (16) ◽  
pp. 1249-1253
Author(s):  
Michael J. O'Neill ◽  
Yvonne Hart ◽  
Matthew Wieringa
Keyword(s):  
Business Process ◽  
Technology Implementation ◽  
Wait Time ◽  
Simulation Software ◽  
Structured Interviews ◽  
Process Redesign ◽  
Technology Application ◽  
Participatory Ergonomics ◽  
Performance Improvements ◽  
Before And After

This paper describes a Case Study in which a “macroergonomic” approach (Hendrick and Kleiner, 2001) was used to redesign the process and implement technology in support of the process of implementing office space. A project involving a 25,000-square-foot renovation of existing space, with 120 workstations and 100 employees was used as the basis to test the redesigned process and technology implementation. We concurrently redesigned the personnel and technology subsystems (see DeGreene, 1973), as opposed to having a pre-defined technology application drive the solution (Hendrick, 1995). Using a participatory ergonomics approach, we involved the employees who would be affected by changes to their work process to understand and contribute to the re-design. Through structured interviews, interactive discussions and observations, we redesigned the process from; design and layout of workstations through installation of furniture. Using business process modeling and simulation software, we modeled the “before” and “after” processes, and collected detailed measures of time and cost improvements. We found significant process performance improvements in Wait Time, Re-Work of Errors, and Cost reductions.

scholarly journals Differences in Behavior Preventing Smoking (Reviewed Based on Planning Behavior Theories) between Before and After Intervention with Jigsaw Technique

2020 ◽  
Vol 2 (1) ◽  
pp. 214-221
Author(s):  
Toghur Arifani Lubis ◽  
R. Kintoko Rochadi ◽  
Namora Lumongga Lubis
Keyword(s):  
Cooperative Learning ◽  
Peer Influence ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Public Health Education ◽  
Subjective Norms ◽  
Smoking Prevention ◽  
Chi Square ◽  
Before And After ◽  
Jigsaw Technique

Various interventions to prevent smoking at this time have been carried out on modifications of peer influence, not only to improve their knowledge, adolescents need to be given skills to control themselves, especially from peer influences with the aim that smoking is not socially accepted for adolescents and cooperative learning is a suitable method. Cooperative learning is successfully used by teachers and researchers at various levels of education, the field of health, especially public health education, and is proven effective when someone teaches his peers about health. This study uses a cooperative learning model with a jigsaw technique, aimed at analyzing differences in smoking prevention behavior (based on planned behavior theory consisting of attitudes, subjective norms, behavioral control, and intentions) between before and after the intervention. Research with quasi experiment type has been carried out in MTS Amin Darussalam of 20 students who were collected by purposive sampling technique, data were collected by questionnaire and analyzed by Chi-Square. The results showed that there were differences in attitudes, subjective norms, PBC and intentions between before and after the intervention with jigsaw.

An Agent-Based Model for Adoption of Clean Technology Using the Theory of Planned Behavior

2020 ◽  
Vol 143 (2) ◽  
Author(s):  
Mohammad H. Pakravan ◽  
Nordica MacCarty
Keyword(s):  
Technology Adoption ◽  
International Development ◽  
Low Income ◽  
Intervention Strategy ◽  
Holistic Approach ◽  
Clean Technology ◽  
Agent Based Model ◽  
Information Campaigns ◽  
Agent Based ◽  
Clean Cookstoves

Abstract Technology adoption in low-income regions is among the key challenges facing international development projects. Nearly 40% of the world's population relies on open fires and rudimentary cooking devices exacerbating health outcomes, deforestation, and climatic impacts of inefficient biomass burning. Clean technology alternatives such as clean cookstoves are among the most challenging technologies to approach their target goals through sustainable adoption due to a lack of systematic market-driven design for adoption. Thus, a method is needed to provide insight regarding how target customers evaluate and perceive causes for adopting a clean technology. The holistic approach of this study captures technology adoption through lenses of social networks, individual and society scale beliefs, and rational decision-making behavior. Based on the data collected in the Apac region in Northern Uganda, an agent-based model is developed to simulate emerging adoption behavior in a community. Then, four different scenarios investigate how adoption patterns change due to the potential changes in technology or intervention strategy. These scenarios include influence of stove malfunctions, price elasticity, information campaigns, and strength of a social network. Results suggest that higher adoption rates are achievable if designed technologies are more durable, information campaigns provide realistic expectations for users, policymakers, and education programs work toward women's empowerment, and communal social ties are recognized for influence maximization. The application of this study provides insight for technology designers, project implementers, and policymakers to update their practices for achieving sustainable and to the scale clean technology adoption rates.

Drivers and consequences of customer participation into value co-creation: a field experiment

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mevludiye Guzel ◽  
Bülent Sezen ◽  
Umit Alniacik
Keyword(s):  
Product Development ◽  
Field Experiment ◽  
New Product Development ◽  
Product Category ◽  
Holistic Approach ◽  
New Product ◽  
Customer Participation ◽  
Willingness To Participate ◽  
Content Type ◽  
Before And After

Purpose This paper aims to analyze value co-creation (VCC) in new product development from consumer’s perspective. It offers a holistic approach to consumers’ VCC behavior with its before (drivers) and after (consequences) stages. Design/methodology/approach Three consecutive studies are carried out to test the hypotheses examining the antecedents and results of co-creation behavior, as well as the behavior itself in a new headphones design context. The experimental data have been collected from 934 university students within a period of six months. Findings Findings suggest that extraversion and openness to experience increase consumers’ willingness to participate in VCC. Celebrity endorsers and product category involvement also affect this tendency. When consumers display co-creation behavior, they intend to purchase the product to be co-created. However, they are especially keen to buy this co-created product when their contributions are embodied in it. Originality/value Previous studies focus on intentions, lacking a detailed analysis of actual VCC behavior. By shedding light on co-creation behavior with its before and after stages, this paper contributes to co-creation literature with a field experiment. Consumers’ co-creation behavior has been observed in the context of new product development, which is mostly occupied by business to business research. Therefore, the results also add to research on new product development in business to consumer contexts.

OP142 Reviewing Methods For Early Assessment

2019 ◽  
Vol 35 (S1) ◽  
pp. 32-33
Author(s):  
Linn Nathalie Stome ◽  
Tron Moger ◽  
Kristian Kidholm ◽  
Kari Kvaerner
Keyword(s):  
Decision Support ◽  
Empirical Data ◽  
User Behavior ◽  
Care Service ◽  
Innovation Process ◽  
Time Data ◽  
Early Assessment ◽  
Additional Information ◽  
Before And After ◽  
Improvement Measures

IntroductionThe project DigiHelse aims to support the municipality health in Norway by offering a digital communication platform to users of the home care service nationally. In a concept stage of innovation, an early assessment of the potential socioeconomic value of the project was carried out by means of stakeholder insight and scenario drafting. As the assessment showed favorable potential in providing decision support and reducing risk, the project received funding to move into the pilot phase. The objective of this study is to reassess the effect of stakeholder insight and scenario drafting by validating the results using empirical data from the first pilot of DigiHelse.MethodsThrough collecting empirical data on resource consumption and inquiries to the service from four intervention districts and one control district in Oslo, the socioeconomic value of DigiHelse was reassessed. In addition to survey and register data collected before and after the pilot, behavioral data was introduced as a new data source.ResultsThe effect of early assessment by means of stakeholder insight and scenario drafting was successfully studied adding empirical data from the projects first pilot. The real-time data on user behavior registered in the DigiHelse server contributed to verify the assumptions from the first assessment of the project. Although the results from the analysis were less optimistic than the first assessment, the study revealed important improvement measures necessary to improve the innovation process.ConclusionsThe usefulness of early assessment is questioned, due to lack of precision of estimates caused by scarce available data. The present study presents a first step in evaluating the precision of employing stakeholder insight and scenario drafting as additional information in early assessment of innovation. The studied approach to early assessment showed potential in enhancing decision support and reducing risk from a concept stage of innovation.

scholarly journals Transitional woes: On the impact of L2 input continuity from primary to secondary school

2017 ◽  
Vol 7 (3) ◽  
pp. 443-469 ◽  
Author(s):  
Simone E. Pfenninger ◽  
Johanna Lendl
Keyword(s):  
Secondary School ◽  
Foreign Language ◽  
Curriculum Design ◽  
Primary Schools ◽  
Age Of Onset ◽  
Holistic Approach ◽  
Language Experience ◽  
Before And After ◽  
Early Learners ◽  
The Impact

In this paper, we discuss the problem of articulation between levels in the educational system, as the transition from a rather more communicative, contentbased and holistic approach to English as a foreign language (EFL) teaching at primary level to more formal and explicit ways of foreign language (FL) teaching at secondary is often experienced as problematic by students and teachers alike (see, e.g., Muñoz, Tragant, & Camuñas, 2015). The results of a mixed methods analysis are presented, in which we analyzed, through a questionnaire and language experience essays, perceived continuity between input received in primary school and secondary school, as well as learners’ beliefs, attitudes and self-efficacy before and after they transitioned to secondary school. Twelve primary schools and six secondary schools in Switzerland participated in the study, with a total of 280 early learners of EFL (biological age 12-13 years, age of onset 8 years). We will argue that one of the main reasons why early FL instruction seems not to bear fruit later in secondary school is that, on the one hand, coherence in curriculum design and practice vary in a few—but crucial—aspects within and between primary schools. On the other hand, the fact that secondary education becomes a meeting point for mixed ability classes also seems to mitigate the potential advantages of an earlier start.

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