scholarly journals From Idea to Production: A Retrospective and Longitudinal Case Study of Prototypes and Prototyping Strategies

2020 ◽  
Vol 142 (3) ◽  
Author(s):  
Camilla Arndt Hansen ◽  
Ali Gürcan Özkil
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Scale Up ◽  
Solution Space ◽  
Product Development Process ◽  
Integrated Systems ◽  
Longitudinal Case Study ◽  
Development Processes ◽  
Isolated Systems

Abstract This study explores the value of visualizing the prototyping activities in a new product development process from idea to production. Through a case study of a hardware startup, we present a retrospective and longitudinal study of their prototyping processes, from early idea to the introduction of several product generations to market. We call the visualization technique ProtoMapping, and we use the qualitative and quantitative data captured by the ProtoMap to understand how prototyping strategies change over the course of product development processes. Specifically, we focus on the prototyping of parallel concepts, iterations of concepts, manufacturing processes used for prototypes, prototype media, prototype tests, as well as prototyping of isolated or integrated systems. On the basis of this longitudinal analysis, we present a number of insights that were possible to uncover with ProtoMapping. We observe how parallel prototypes of isolated systems can be used to explore the solution space and later be synthesized into prototypes for integrated systems. Furthermore, we understand how the need to scale up production can lead to increased prototyping activities, as several parts of a product must be redesigned. This study illustrates the utility of a retrospective visualization approach and serves as the first step in formulation of generalized guidelines for prototyping strategies in holistic product development.

scholarly journals From Idea to Production: A Retrospective and Longitudinal Case Study of Prototypes and Prototyping Strategies

2019 ◽  
Author(s):  
Camilla Arndt Hansen ◽  
Ali Gürcan Özkil
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
Scale Up ◽  
Solution Space ◽  
Product Development Process ◽  
Integrated Systems ◽  
Longitudinal Case Study ◽  
Isolated Systems

Abstract This study explores the value of visualizing the prototyping activities in a new product development process from idea to production. Through a case study of a hardware startup, we present a visualization of their prototyping processes, from early idea to the introduction of several product versions to market. Analyzing qualitative and quantitative parameters of the visualization allows us to understand how prototyping strategies can change over the course of a product development process. Specifically, we focus on the prototyping of parallel concepts, iterations of concepts, manufacturing processes used for prototypes as well as prototyping of isolated or integrated systems. Based on this longitudinal analysis, we present a number of insights that are otherwise difficult to extract. We observe how parallel prototypes of isolated systems can be used to explore the solution space and later be synthesized into prototypes for integrated systems. Furthermore, we understand how the need to scale up production can lead to increased prototyping activities, as several parts of a product must be redesigned. This study illustrates the utility of a retrospective visualization approach and serves as the first step in formulation of generalized guidelines for prototyping strategies for holistic product development, through further case studies.

New product development-processes in the fashion industry

2019 ◽  
Vol 10 (3) ◽  
pp. 689-708 ◽  
Author(s):  
Rora Puspita Sari ◽  
Nabila Asad
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Financial Analysis ◽  
New Product ◽  
Product Development Process ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Lines ◽  
Content Type ◽  
Development Processes

Purpose The purpose of this paper is, first, to examine the design requirements of Islamic fashion in the new product-development process; second, to explore the different practices of new product-development activities from successful and unsuccessful new product lines; and third, to investigate the sequence of the new product-development practice in the fashion industry, specifically the Islamic fashion industry in Indonesia. Design/methodology/approach Questionnaires were distributed and semi-structured interviews were conducted to collect information regarding the practice of the new product-development activities. The Mann–Whitney U test was performed based on the quality of the new product-development activities of 100 Islamic fashion firms, including five innovative companies that had won several awards in Indonesia. An analysis of the extent to which fashion firms were engaging in new product-development activities provided a more detailed picture of the sequence of those activities. Findings Islamic norms were adapted during the early design and promotional phases of new product development in Islamic fashion. Various choices of design and colour in Islamic fashion were also perceived as a way of preaching to women to dress more accordingly to the Islamic norm. The new product-development activities that were conducted differently for successful vs unsuccessful new product lines were idea conceptualisation, market analysis, technical and engineering analysis, financial analysis and commercialisation. The commercialisation phase was given the least priority of all the activities. Nevertheless, it contributed to the very first communication to the customers about new product lines. Originality/value This study makes an important contribution to the deeper and more detailed research on how Islamic fashion companies perceive Islamic values during new product developments and how they perform new product-development activities between successful and unsuccessful products.

Clarifying the Fuzzy Front End of New Product Development: Teaching Engineering and Industrial Design Students Ethnographic Methods to Foster Interdisciplinary Inquiry Into Consumer Needs

1999 ◽  
Author(s):  
Jonathan Cagan ◽  
Craig Vogel
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Industrial Design ◽  
Interdisciplinary Collaboration ◽  
New Product ◽  
Product Development Process ◽  
Fuzzy Front End ◽  
Emerging Trends ◽  
Development Cycle ◽  
Development Processes

Abstract A unique approach to teaching new product development is discussed. The methodology emphasizes interdisciplinary collaboration between engineering and industrial design, and includes ethnographic techniques as a means to tie the early product development process directly to the user. The methodology builds on emerging trends in industry and the insights of the authors gained from teaching Integrated Product Development over a five year period. The approach emphasizes qualitative methods to help understand the fuzzy, early stages of the product development cycle, and the more traditional quantitative tools at the back end of the cycle. The goal is to create new products that enhance the experiences of consumers and connect with their lifestyles. The experiences discussed in this paper, while primarily formed through an academic setting, may lend new insights into product development processes for use within industry.

scholarly journals Internet-based consumer co-creation experience of the new product development process

2019 ◽  
Vol 11 (3) ◽  
pp. 60-68 ◽  
Author(s):  
Viktoria Khrystoforova ◽  
Dariusz Siemeniako
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Product Development Process ◽  
Consumer Engagement ◽  
Online Questionnaire ◽  
Creation Process ◽  
Development Processes ◽  
New Product Development Process

Abstract The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.

Early Supplier Involvement in New Product Development With WeBid: A Case Study on Video Conferencing System

2003 ◽  
Vol 3 (4) ◽  
pp. 363-365 ◽  
Author(s):  
G. Q. Huang ◽  
J. B. Zhao ◽  
K. L. Mak
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Video Conferencing ◽  
Real Life ◽  
New Product ◽  
Product Development Process ◽  
Video Conferencing System ◽  
Supplier Involvement ◽  
Conferencing System

WeBid is a prototype web-based framework developed for supporting and facilitating early supplier involvement in new product development on the Internet. It provides a suite of rigorous and yet pragmatic constructs for establishing and managing the customer-supplier relationships in new product development process. This paper reports on some insights and experience gained from a real-life case study using WeBid system and approach in the tendering process of developing a Video Conferencing System (VCS).

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