Kepentingan Program Bandar Selamat Sebagai Asas Keselamatan Industri Pelancongan Di Bandaraya Johor Bahru
Sejak kebelakangan ini, isu jenayah dan keselamatan merupakan antara isu utama yang sering diperkatakan oleh para pelancong di pelancongan bandar. Rentetan daripada itu, Malaysia turut tidak terkecuali melaksanakan pelbagai strategi dan salah satunya adalah dengan mewujudkan Program Bandar Selamat. Sehubungan dengan itu, Bandaraya Johor Bahru menerusi Majlis Bandaraya Johor Bahru selaku pihak berkuasa tempatan telah mengaplikasikan Program Bandar Selamat sejak 22 November 2004 yang bertujuan mempertingkatkan lagi mutu keselamatan bukan sahaja kepada masyarakat namun terhadap pelancong. Dalam kajian ini, pelancong Singapura telah dijadikan responden, kerana mereka merupakan jumlah pelancong yang tertinggi sekali melancong ke Bandaraya Johor Bahru. Penemuan kajian cuba meneliti mutu keselamatan di Bandaraya Johor Bahru dan rata-rata responden menganggap kesemua langkah pencegahan jenayah di dalam Program Bandar Selamat merupakan suatu langkah yang penting di dalam menjamin keselamatan pelancong semasa berada di Bandaraya Johor Bahru. Diharapkan melalui kajian ini, pihak yang berkenaan akan dapat membuat penambahbaikan terhadap Program Bandar Selamat dan seterusnya mempertingkatkan lagi mutu keselamatan pelancong sehingga menganggap Bandaraya Johor Bahru sebagai destinasi pelancongan bandar yang paling selamat untuk dikunjungi. Kata kunci: Keselamatan; pelancongan bandar; Program Bandar Selamat Lately, safety elements and crime are considered as significant issues among visitors especially in urban tourism. Based on these issues, Malaysia has taken the initiative to address this situation by establishing various strategies and among them is the introduction of the Safe City Programme. Johor Bahru City through Johor Bahru City Council as a local authority has implemented the Safe City Programme since 22nd November 2004, where the goal is to enhance the safety quality not only for the local community but also for tourists visiting Johor Bahru. In this study, Singaporean tourists were selected as the main respondents because they are the highest proportion of tourists visiting Johor Bahru. The findings of this study indicates that majority of respondents perceived that all the crime prevention measures taken in the Safe City Programme are important in ensuring the safety of tourists while they are in Johor Bahru. It is hope that from this study, the related parties involved will continuously improve the Safe City Programme and increase the safety level for tourists to the extent that the Johor Bahru City will be considered as a very safe destination to visit. Key words: Safety; urban tourism; Safe City Programme