Notifying donors when their deferral is ending: An effective donor retention strategy

Transfusion ◽  
2021 ◽  
Author(s):  
Carley N. Gemelli ◽  
Amanda Thijsen ◽  
Nina Van Dyke ◽  
Sarah P. Kruse ◽  
Tanya E. Davison
Keyword(s):  
Retention Strategy ◽  
Donor Retention

Factors driving changes to remuneration policies in South Africa

2019 ◽  
Vol 39 (2) ◽  
pp. 43-63 ◽  
Author(s):  
Mark Bussin
Keyword(s):  
South Africa ◽  
South African ◽  
Merit Pay ◽  
Drivers Of Change ◽  
Retention Strategies ◽  
Retention Strategy ◽  
Remuneration Policy ◽  
Chi Squared ◽  
Firm Data ◽  
E Mail

This study was conducted in 2012 and replicates Bussin and Huysamen’s (2004) work, conducted in 2003, on remuneration policies. It investigates the factors driving remuneration policy in South Africa and determines whether these factors have changed since 2003. Anonymous e-mail questionnaires were received from 131 senior company representatives. All participating companies were members of the South African Reward Association (SARA) or clients of a large remuneration consulting firm. Data were analysed using a chi-squared test and factor analysis. Results support Bussin and Huysamen’s study, which found that the two main drivers of change in policy were the retention of talented staff and the financial results of the organisation. However, three components of remuneration are receiving greater prominence than they did in 2003: governance in the organisation, merit pay and retention strategies. These findings suggest a greater shareholder expectation that pay should be linked to performance, and that pay acts as a retention strategy for critical staff.

scholarly journals Segmentation as a base for digital marketing strategies in blood service: A cluster analysis for classifying healthy regional subjects

2021 ◽  
Vol 307 ◽  
pp. 03001
Author(s):  
Liliia Khomenko ◽  
Liudmyla Saher ◽  
Nataliia Letunovska ◽  
Adam Jasnikowski
Keyword(s):  
Cluster Analysis ◽  
Young People ◽  
Main Parameter ◽  
Effective Interaction ◽  
Marketing Strategies ◽  
Previous Experience ◽  
Recruitment Strategy ◽  
Digital Marketing ◽  
Study Region ◽  
Retention Strategy

The work aims to analyse the youth by lifestyle and divide it into segments for more effective interaction in advertising campaigns. The object of the study is young people aged from 18 to 35 living in Sumy, Ukraine. It was performed a cluster analysis using the k-means method in the program Statistica 10 to divide into segments. There were selected 5 clusters. The main parameter for segment division is the age and previous experience of donation or its absence. There are also important: types of family, existence of children, the type of employment, the number of far trips for rest. Demographics is important first and, to a lesser extent, lifestyle. For two clusters it is recommended to use the recruitment strategy; for others - retention strategy with aspects considered in this work. The clusters of respondents identified by the authors also provide an opportunity to divide the residents of the study region in relation to the health problems of the location of their residence in relation to life and activities.

Study on the Model of Individual Customer Retention in Consumer Durables Market Considering Service Input

2011 ◽  
Vol 403-408 ◽  
pp. 389-393
Author(s):  
Xu Mei Zhang ◽  
Xiang Yu Liu ◽  
Jun Li ◽  
Jie Tong
Keyword(s):  
Decision Making ◽  
Utility Theory ◽  
Customer Retention ◽  
Consumer Durables ◽  
Retention Strategy ◽  
Optimal Service ◽  
Proposed Model

Focusing on the consumer durables market, a model of individual customer retention is built based on cross-selling and utility theory considering service input. The problem of how to choose an optimal service input and corresponding retention strategy in the consumer durables market is solved by analyzing and solving of the proposed model. The validity of the model is subsequently verified through further discussion of its effect on decision making.

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