Cultivating Better Food Access? The Role of Farmers' Markets in the U.S. Local Food Movement

2016 ◽  
Vol 82 (2) ◽  
pp. 318-348 ◽  
Author(s):  
Justin L. Schupp
Keyword(s):  
Food Access ◽  
Local Food ◽  
Farmers Markets ◽  
Local Food Movement ◽  
Food Movement ◽  
The U.S

Local versus global food consumption: the role of brand authenticity

2020 ◽  
Vol 37 (3) ◽  
pp. 317-327
Author(s):  
Petra Riefler
Keyword(s):  
Local Food ◽  
Experimental Studies ◽  
Local Food Movement ◽  
Content Type ◽  
Global Brands ◽  
Brand Authenticity ◽  
Consumer Markets ◽  
Food Movement ◽  
Global Food

Purpose This paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the paper joins literature on brand authenticity from the marketing literature and literature on the local food movement to investigate consumers’ response to authenticity claims in the competition of local and global food brands. Design/methodology/approach The paper engages in a series of three experimental studies; one of which uses a Becker–DeGroot–Marschak lottery to assess individuals’ willingness to pay for authenticity claims of (non)global brands. Findings Findings show that authenticity perceptions lead to higher brand value independent of brand globalness; while global brands can mitigate competitive disadvantages in localized consumer markets by actively authenticating their brand image. Originality/value This paper reveals the usefulness of authentic brand positioning for global beverage brands when competing with local beverage brands to overcome the liability of globalness. To sustainably benefit from the local food movement, local brands thus will require to build up brand images beyond associations of mere authenticity.

scholarly journals The rise of the local food movement and its impact on rural economies: With examples from the Region of Durham

2019 ◽  
Vol 18 ◽  
pp. 98
Author(s):  
Stacey Jibb
Keyword(s):  
Government Policy ◽  
Food System ◽  
Local Food ◽  
Local Economy ◽  
Personal Relationships ◽  
Local Food Movement ◽  
Local Food System ◽  
Rural Economies ◽  
Food Economy ◽  
Food Movement

<p>Rural economies across North America continue to see the positive impacts of the rise of the local food movement and the evolution of the local food system. Local food is a fluid definition impacted by several factors. Government policy, geography and the personal relationships that develop between producer and consumer all play a part in shaping what is local. This has altered how consumers interact with the local food economy and has given rise to direct-farm marketing and agri-tourism as ways to participate in the local food system. Using examples from northern Durham Region, this paper examines how rural economies are impacted by the growing demand for access to local food and how that translates into direct impacts for the local economy. </p><p><strong>Keywords: </strong>local food, local food movement, rural economies, direct-farm marketing, food economy</p>

What Is Our Culture? I Don’t Even Know

2019 ◽  
pp. 69-90
Author(s):  
Ashanté M. Reese
Keyword(s):  
Food Access ◽  
Food System ◽  
Local Food ◽  
Community Building ◽  
Local Food System ◽  
Self Reliance

This chapter turns to the role of nostalgia in placemaking, community building, and the ways residents evaluated their local food system. In it, residents discuss self-reliance as a foundational ethos in the neighborhood’s history and also offer critiques of themselves and each other for not embodying self-reliance in the present, reflecting on the question “who is responsible?” for unequal food access. This chapter makes a claim that nostalgia plays an important role in the stories that people tell about food in the neighbourhood.

scholarly journals It’s All in the SKU: Getting Food from Somewhere from the Field to the Dinner Plate while Using a Large Scale Retailer

2019 ◽  
Vol 11 (3) ◽  
pp. 892 ◽  
Author(s):  
Carolyn Haythorn ◽  
Daniel Knudsen ◽  
James Farmer ◽  
Carmen Antreasian ◽  
Megan Betz
Keyword(s):  
Large Scale ◽  
Food System ◽  
Local Food ◽  
Economic Viability ◽  
Local Food Movement ◽  
Sustainable Food ◽  
Good System ◽  
Food Retailers ◽  
Food Movement

The local food movement provides sustainable food, but often suffers from a lack of economic viability. We examine the need for concerned consumers, qualified growers, and responsible retailers. Concerned consumers are individuals who desire food from somewhere, but must shop at food retailers. Qualified growers sell sustainable food from somewhere, and must be able to set their own prices. Responsible retailers provide consumers with food from somewhere. Taken together, currently there is no good system in place to allow for large scale purchases and long term sales of food from somewhere for a retailer. To solve this, we propose a benevolent wholesaler model, in which stock keeping unit (SKU) numbers are given to each type of product from each farm. This enables tracking of the origin of the produce by retail customers and individual consumers, while retaining the attributes of a food system that allow for large scale purchases and long term sales. Such systems are no less sustainable, but potentially provide enhanced economic viability for producers.

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