Branding, Value‐Signaling , and Nudging: When Push Comes to Shove

2021 ◽  
Vol 81 (4) ◽  
pp. 585-588
Author(s):  
Jeremy L. Hall
Keyword(s):  
Branding Value

A Model for Delivering Branding Value Through High-Impact Digital Advertising

2014 ◽  
Vol 54 (3) ◽  
pp. 286-291 ◽  
Author(s):  
Shawn D. Baron ◽  
Caryn Brouwer ◽  
Amaya Garbayo
Keyword(s):  
High Impact ◽  
Branding Value

scholarly journals Spatial taste formation as a place marketing tool: the case of live music consumption

2017 ◽  
Vol 10 (5) ◽  
pp. 497-503 ◽  
Author(s):  
Alexandros Skandalis ◽  
John Byrom ◽  
Emma Banister
Keyword(s):  
Management Strategies ◽  
Marketing Research ◽  
Future Research ◽  
Place Marketing ◽  
Place Management ◽  
Content Type ◽  
Live Music ◽  
Music Consumption ◽  
The Creation ◽  
Branding Value

Purpose The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies. Design/methodology/approach The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls. Findings This paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value. Originality value The paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.

scholarly journals COMPARISON OF SHARIA AUDITING AND SHARIA ACCOUNTING IN THE ERA OF INDUSTRIAL REVOLUTION 4.0

2021 ◽  
Vol 2 (1) ◽  
pp. 24-38
Author(s):  
Hisam Ahyani
Keyword(s):  
Financial Institutions ◽  
Research Method ◽  
Qualitative Data ◽  
Industrial Revolution ◽  
Financial Institution ◽  
Accounting System ◽  
Islamic Banks ◽  
Islamic Financial Institutions ◽  
Branding Value ◽  
A Company

This research is based on the neglect and lack of socialization of sharia auditing and sharia accounting in an era that is all digital like today. The purpose of this research is to determine the extent of the urgency of sharia auditing and accounting if it is applied in Indonesia, especially in the era of disruption like today, where the current era of disruption has created a separate challenge from the existence of sharia audits and operations which continue to experience developments in the scope of the sharia economy. especially in Indonesia. The research method used in scientific research is literature review by reviewing literature (books and journals and other articles) that support the themes to be discussed (sharia auditing and accounting). The nature of this research is descriptive-analytic using qualitative data analysis. This study resulted in the finding that the urgency of sharia auditing is needed, especially in Islamic banks or non-bank institutions such as LKS (Islamic financial institutions) in Indonesia. Sharia accounting is needed in order to increase the branding value of a company from the accounting system used to ensure the superiority of a bank or Islamic financial institution in Indonesia, especially in the era of disruption (industrial era 4.0) as it is today.

scholarly journals A Study on the potential of branding aspect in Balikpapan Kota District, Balikpapan City, Indonesia

2021 ◽  
Vol 916 (1) ◽  
pp. 012020
Author(s):  
R Y Pratama ◽  
M Ulimaz
Keyword(s):  
Public Perception ◽  
Service Center ◽  
City Branding ◽  
Scoring Method ◽  
Strategic Issues ◽  
Settlement Area ◽  
Wide Scale ◽  
Quantitative Descriptive ◽  
Branding Value ◽  
The City

Abstract Balikpapan is experiencing urbanization quite rapidly and has a role in residential development to accommodate the needs of its citizen. One of the strategic issues of settlements in Balikpapan is the settlements that have decreased in quality in settlement area. Based on the City Service Center System Plan of the Balikpapan Spatial Plan, Balikpapan Kota District functions as a Government Service Center, Trade and Service Center, Health Service Center, and Education Center in a City-wide Scale. Balikpapan Kota District Settlement Area is included in the area with a mild level of slum. Naturally, this will result in a shift in public perception of the area and, thus, undermines the image of the area or, arguably, the area does not have the essence of city branding value. Thus, it is necessary to study the potential in the aspect of branding in the Balikpapan Kota District Settlement Area. In achieving these objectives, an analysis related to the city’s branding aspects was carried out. The branding aspect approach in this study used the City Branding Hexagon approach. The analysis was conducted by means of quantitative descriptive method (scoring method). The results of this study provided a score from the branding aspect of the settlement area. The results of the branding aspects analysis in the Balikpapan Kota District have been identified from the neighbourhood, sub-district, and district scale. Balikpapan Kota District Settlement Area has the most substantial potential in the dimensions of Potential (2.90) and Prerequisite (2.76). There are two branding potentials but they are quite weak compared to the other aspects, which are the Presence (1.75) and Pulse (1.67) dimensions. Moreover, there are dimensions of Place (2.03) and People (2.50), which have potential that can be developed.

scholarly journals Industrial Ingredient Co-branding: A Brand Relationship Approach

2016 ◽  
Vol 11 (7) ◽  
pp. 23 ◽  
Author(s):  
Daniela Andreini ◽  
Mara Bergamaschi ◽  
Giuseppe Pedeliento ◽  
Jari Salo
Keyword(s):  
Structural Equation Model ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Trust ◽  
Energy Component ◽  
Brand Relationship ◽  
Relational Assets ◽  
Branding Value

<p>Existing research on industrial ingredient co-branding alliances has largely focused on the functional and<br />transactional value that ingredient brands provide to ingredient buyers and sellers. The current research draws on the brand relationship perspective to investigate how the relational assets of ingredient brands generate value for both ingredient buyers and for the ingredient supplier itself. For the former, such value manifests in ingredient co-branding value, and for the latter, the value lies in brand equity. The results are derived from a survey of 107 ingredient buyers from a multinational ingredient manufacturer aiming to initiate ingredient co-branding agreements in the energy component industry. The results of the structural equation model reveal that ingredient brand trust directly affects both ingredient brand loyalty and ingredient co-branding value, but indicate no significant effect between brand loyalty and ingredient co-branding value. Moreover, ingredient co-branding value proved to be a driver of ingredient supplier brand equity.</p>

Enticing the IT crowd: employer branding in the information economy

2019 ◽  
Vol 34 (7) ◽  
pp. 1403-1409
Author(s):  
Amir Dabirian ◽  
Pierre Berthon ◽  
Jan Kietzmann
Keyword(s):  
Business Models ◽  
Information Age ◽  
Work Skills ◽  
Employer Branding ◽  
Information Economy ◽  
Comprehensive University ◽  
Content Type ◽  
It Employees ◽  
Value Propositions ◽  
Branding Value

Purpose The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This is particularly true in the information technology (IT) sector, where firms rely on a limited supply of skilled labor. Employer branding, a firm’s reputation as a place to work, is an important strategy to attract and retain employees. Design/methodology/approach From the literature, the authors developed and refined an instrument to measure key value propositions of employer brands. The potential IT employees surveyed in the study were students enrolled in the disciplines of computer science and information systems at a comprehensive university in North America. The study went through three stages resulting in an instrument for psychometric properties. Findings This research revealed eight employer branding value propositions that future IT employees care about. These dimensions are important for both IT firms and industries competing for skilled IT labor to understand and manage. Originality/value This paper extends the work of Berthon et al. (2005) on employer branding to the information intensive age and particularly the IT sector. It allows executives to manage and measure their employer brand so as to maximize competitive advantage in attracting and retaining skilled employees.

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