Quality and Private Label Encroachment Strategy

2021 ◽  
Author(s):  
Xue Li ◽  
Xiaoqiang Cai ◽  
Jian Chen
Keyword(s):  
Private Label

Success Factors of Private Label Extensions

Marketing ZFP ◽  
2014 ◽  
Vol 36 (2) ◽  
pp. 82-95 ◽  
Author(s):  
Thomas Foscht ◽  
Marion Brandstaetter
Keyword(s):  
Success Factors ◽  
Private Label

PREMIUM PRIVATE LABEL SOURCING AND BARGAINING

2018 ◽  
Vol 2018 ◽  
pp. 1055-1055
Author(s):  
S. Chan Choi ◽  
Keyword(s):  
Private Label

The Great Recession and Private Label Demand

2014 ◽  
Author(s):  
Jean-Pierre H. Dube ◽  
Guenter J. Hitsch ◽  
Peter E. Rossi
Keyword(s):  
Great Recession ◽  
Private Label ◽  
The Great Recession

Private Label Brand Share and Store Loyalty: Applying and Managing Panel Data

2020 ◽  
Vol 7 (2) ◽  
pp. 5-22
Author(s):  
Ra Gyung Lee ◽  
Sang Duck Kim ◽  
Min Sung ◽  
Jin Yong Park
Keyword(s):  
Panel Data ◽  
Private Label ◽  
Store Loyalty

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

Private label management: A literature review

2021 ◽  
Vol 125 ◽  
pp. 368-384
Author(s):  
Lifang Wu ◽  
Wei Yang ◽  
Jessica Wu
Keyword(s):  
Literature Review ◽  
Private Label

scholarly journals Analyzing proprietary, private label, and non-brands in fresh produce purchases

2020 ◽  
pp. 147078532094833 ◽  
Author(s):  
Zachary William Anesbury ◽  
Kristin Jürkenbeck ◽  
Timofei Bogomolov ◽  
Svetlana Bogomolova
Keyword(s):  
United States ◽  
Fruits And Vegetables ◽  
Fresh Produce ◽  
The United States ◽  
Private Label ◽  
Consumer Loyalty ◽  
Buying Behavior ◽  
Fast Moving Consumer Goods ◽  
Private Label Brands ◽  
Analytical Approaches

When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is the dominant option—with proprietary and private label brands only recently becoming available. Previous fast-moving consumer goods (FMCG) research finds that proprietary and private label brands affect consumer loyalty—however, no research exists for fresh categories. This research is the first to determine the effect of emerging brands in fresh categories on consumer buying behavior. Our research examines consumers’ loyalty toward proprietary, private label, or non-branded fresh fruits and vegetables and the level of customer sharing between these options, using analytical approaches applicable to FMCG categories. The panel data contains nearly 46,000 households making over 8 million purchases in the United States during 2015. Results show that proprietary, private label, and now non-branded fresh produce have expected loyalty levels, for their size, and consumers share their purchases across the three options (i.e., consumers are not loyal to just one option). The study analyzes and interprets purchase data in fresh categories offering marketing academics and practitioners actionable advice for working with fresh produce purchase data.

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