Water Security, Riparian Identity and Korean Nation Branding in the Mekong Subregion

Iain Watson; Juliette Schwak

doi:10.1111/pafo.12141

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.392 ◽

2016 ◽

Vol 4 (2) ◽

pp. 84-99 ◽

Cited By ~ 2

Author(s):

Evinc Dogan ◽

Goran Petkovic

Keyword(s):

Nation Branding ◽

Place Marketing ◽

Brand Positioning ◽

Country Branding ◽

Tourism Marketing ◽

Nation Brand ◽

Emerging Themes ◽

Tourism Organization ◽

The Impact ◽

People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning. The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

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Lesotho Water Security and Climate Change Assessment

10.1596/24905 ◽

2016 ◽

Cited By ~ 4

Author(s):

Keyword(s):

Climate Change ◽

Water Security ◽

Change Assessment ◽

Climate Change Assessment

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Nation Branding:

MedienJournal ◽

10.24989/mj.v37i3.116 ◽

2017 ◽

Vol 37 (3) ◽

pp. 7

Author(s):

Gisela K. Cánepa

Keyword(s):

Economic Growth ◽

National Identity ◽

Cultural Identity ◽

Social Contract ◽

The State ◽

Nation Branding ◽

Great Opportunity ◽

National Community ◽

Neoliberal Governmentality ◽

Entrepreneurial Spirit

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

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Water Governance and Management in Indus Basin - Challenges & Threats

Studies of Applied Economics ◽

10.25115/eea.v38i3.3601 ◽

2020 ◽

Vol 38 (3) ◽

Author(s):

Marium Sara Minhas Bandeali

Keyword(s):

Water Management ◽

Civil Society ◽

Water Resources ◽

Water Policy ◽

Water Governance ◽

Sustainable Use ◽

Water Security ◽

Sampling Technique ◽

The State ◽

Indus Basin

Water governance and management are important challenges for the River Indus Basin in Pakistan. Water governance refers to social, political and economic factors that influence water management. The water scarcity and water security are a major concern for the state to control its water resources. The study aims to give Sindh water policy by exploring the challenges to Indus Basin in managing water resources and to identify opportunities Indus Basin can look to improve water management. Interviews were conducted from water experts and analysts having 5 years’ experience or more in the water sector of Pakistan through a semi-structured self-developed questionnaire using purposive sampling technique and transcripts were analyzed using thematic content analysis. The findings show that increasing population, climatic change and rising demand of water are major challenges Indus is facing and Indus with time is getting water-scarce therefore need strong institutions, civil society and legislatures to ensure equitable distribution of water and maintain the ecosystem. The study emphasizes that water governance and management are necessary for sustainable use of water. Pakistan, the water stress country needs to address ‘governance’ at a wider scale to solve problems in the Indus Basin for the livelihood of people. The research will benefit the state, water experts, institutions as well as civil society to promote efficient use of water in Indus Basin.

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