scholarly journals Do organizational differences matter for the use of social media by public organizations? A computational analysis of the way the German police use Twitter for external communication

2021 ◽  
Author(s):  
Marc Jungblut ◽  
Jens Jungblut
Keyword(s):  
Social Media ◽  
Computational Analysis ◽  
Public Organizations ◽  
External Communication ◽  
Organizational Differences ◽  
Use Of Social Media ◽  
The Way

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Web 2.0

2011 ◽  
Vol 2 (4) ◽  
pp. 17-32
Author(s):  
Sumarie Roodt ◽  
Roberto Viola
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Models ◽  
The Body ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Body Of Knowledge ◽  
User Centric ◽  
Use Of Social Media ◽  
The Way

With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to understand how to change and adapt in order to benefit from these changes. This paper analyses organisations across a variety of industries, in order to determine how Web 2.0 is influencing the way companies conduct business – how they benefit, and what the advantages and disadvantages are. The authors will try to determine whether the traditional business models are changing or simply evolving through the utilisation of Web 2.0 technologies. This research contributes to the body of knowledge regarding the use of social media in commercial organisations.

scholarly journals Influence of COVID on the educational use of Social Media by students of Teaching Degrees

2021 ◽  
Vol 22 ◽  
pp. e23623
Author(s):  
Alicia León-Gómez ◽  
Raquel Gil-Fernández ◽  
Diego Calderón-Garrido
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Traditional Classroom ◽  
Use Of Technology ◽  
Virtual Universities ◽  
Intensive Use ◽  
Before And After ◽  
Spanish Universities ◽  
Use Of Social Media ◽  
The Way

The situation caused by SARS-CoV-2 has resulted in the intensive use of technology in all fields, including education and interactions between students. This research seeks to identify changes in the way social media have been used for educational purposes by students of teaching degrees both before and after lockdown. Based on an online survey administered to a sample of 424 students from different Spanish universities in which it has been observed how their use has generally been very similar, although significant differences have been detected according to the kind of university. In this capacity, the use of social media for academic purposes has increased in universities offering traditional classroom-based courses, while it has remained the same in virtual universities which, due to their particular idiosyncrasies, have not been directly affected.

scholarly journals The Effect of the Way of Using Social Media on Health Promoting Behaviors and COVID-19-related Anxiety in Non-medical Students

2020 ◽  
Vol 24 (2) ◽  
pp. 124-135
Author(s):  
Ayatollah Fathi ◽  
◽  
Solmaz Sadeqi ◽  
Saeid Sharifi Rahnemou ◽  
Aliakbar Malekirad ◽  
...  
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Medical Students ◽  
Stress Management ◽  
Significant Relationship ◽  
Spiritual Growth ◽  
Health Promoting Behaviors ◽  
Health Promoting ◽  
Use Of Social Media ◽  
The Way

Background: One of the problems of today's Iranian youth is how to use social media coincided with the outbreak of Coronavirus Disease 2019 (COVID-19). Objective: This study aimed to investigate the way of use of social media and its effect on health promoting behaviors and COVID-19-related anxiety in non-medical students. Methods: In this analytical study, participants were 307 non-medical students of Islamic Azad University of Tabriz Branch. Data collection tools were a demographic form, Corona Disease Anxiety Scale (CDAS) with two subscales of psychological and physical symptoms, and Health Promoting Lifestyle Profile (HPLP) with six subscales of spiritual growth, health responsibility, interpersonal relations, stress management, physical activity, and nutrition which were completed online. The multivariate analysis of variance and a post-hoc test were used for data analysis. Findings: Of 307 participants, 256 were female (83%) and 51 were male (16.6%), with a mean age of 27 years. The HPLP components of spiritual growth (P=0.001), health responsibility (P=0.001), stress management (P=0.001), physical activity (P=0.002), and its overall score (P=0.001) had a significant relationship with the way of use of the Internet, and the group with a fun purpose had lower scores in these variables compared to other groups. Moreover, the CDAS component of psychological symptoms (P=0.007) and its overall score (P=0.03) had a significant relationship with the way of using social media; the group with a fun purpose reported higher CDAS score than the groups with scientific and general information acquiring purposes. Conclusion: The use of social media for fun negatively affects the students’ lifestyle in the current coronavirus outbreak and increases their COVID-19-related anxiety.

Social media penetration, party politics and elections in Tanzania Emerging practices and challenges

2021 ◽  
Vol 20 (1) ◽  
pp. 159-185
Author(s):  
Christopher Simeon Awinia
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Party ◽  
Party Politics ◽  
General Elections ◽  
Party Members ◽  
Party Ideology ◽  
Use Of Social Media ◽  
The Way

Tanzania has witnessed an increased use of social media in political party campaigning over the last decade. Use of social media was nonetheless curtailed by a changing techno-political framework regulated by acts relating to cybersecurity and statistics. This study was guided by two hypotheses: firstly, that despite restrictive cybersecurity laws, social media in recent years has been effectively institutionalised as a new civic cyberspace for political party campaigns during elections. Secondly, increasing use of social media in elections has had a transformative effect on the way party structure was organised to conduct political mobilisation, promote party ideology and both inter- and intra-party interaction, and for fundraising. The study interviewed party members and leaders from five political parties which participated in the 2015 and 2020 general elections and concluded that social media had a transformative effect on core political party campaign activities.

The Importance of Social Media for the Improvement of the Tourist Experience Offered by Rural Tourism Enterprises

2020 ◽  
pp. 309-333
Author(s):  
Marta Isabel Amaral ◽  
Ana Isabel Rodrigues
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Point Of View ◽  
Rural Tourism ◽  
Consumer Experience ◽  
Tourist Experience ◽  
Tourism Enterprises ◽  
Use Of Social Media ◽  
The One ◽  
The Way

Social networks and the use of social media have been gaining more and more importance in recent years and have had a very significant impact on the tourism sector. The way this influences activity can be seen in two ways. On the one hand, from the point of view of the consumer himself, especially the way in which tourists access information. On the other hand, social networks are used by tourism companies as a means to support their marketing activities, such as the promotion of tourism products. This chapter explores how rural tourism companies use social media as a way to improve the tourist consumer experience. By assessing managers of the rural tourism businesses in the Alentejo Region, Portugal, the aim is to identify entrepreneurs' perceptions regarding the factors that influence the tourism experience, the use of social media and their relationship with the improvement of the tourist experience and customer loyalty. It is possible to conclude that rural tourism establishments are no longer ignoring the important role of social media in promoting their tourism experiences.

Interaction between Consumers and Businesses through Social Media

2013 ◽  
pp. 237-255
Author(s):  
Huliane Medeiros da Silva ◽  
Gilson Gomes da Silva ◽  
Flavius da Luz e Gorgônio
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Communication Channels ◽  
Communication Process ◽  
The Internet ◽  
Use Of Social Media ◽  
The Way

For a great deal of people, social media is the gateway to the Internet and it would not be feasible use of the network if it was not through them. Social media revolutionized not only the Internet but also the way people communicate and, consequently, the way consumers and businesses interact. Therefore, companies need to know and master the use of social media for competitive advantage. The current forms of interaction between businesses and consumers still leave much to be desired and it is not rare to find companies that make mistakes in the process of communication with their consumers through social media. This chapter aims to evaluate the communication channels based on social media used by businesses and consumers, showing successful and non-successful cases in the communication process and suggesting trends of usage of these channels more efficiently.

Framework for Military Applications of Social Media

2021 ◽  
pp. 357-368
Author(s):  
Namosha Veerasamy ◽  
William Aubrey Labuschagne
Keyword(s):  
Social Media ◽  
Digital World ◽  
Military Applications ◽  
Use Of Social Media ◽  
High Level ◽  
The Military ◽  
And Training ◽  
The Way

This article describes how social media has revolutionised the way in which people communicate, interact and engage. This phenomenon has transformed the digital world with its ease, convenience and numerous capabilities for sharing, involving and participating in exchanges. The military is now being confronted with how this platform can be used to aid its activities. When utilised correctly, social media could become a force multiplier for the military. Day-to-day functions, official communications, networking and training are just some of the capabilities that can be supported by social media. However, clear guidance, management and governance are required in order to ensure that the platform is implemented correctly. This article discusses the drive for the use of social media within the military and how it can be utilised for military activities. It addresses the high-level functionalities of social media within the military, as well as an overall approach to guide the process.

scholarly journals The Impact of Social Media on Italian Shamanism and Folk Magic

2020 ◽  
Vol 22 ◽  
pp. 55
Author(s):  
Angela Puca
Keyword(s):  
Social Media ◽  
Ad Hoc ◽  
Age Groups ◽  
Doctoral Research ◽  
Group I ◽  
Use Of Social Media ◽  
The Impact ◽  
The Way

In the last decade, the use of social media has become widespread among all age groups in Italy. Facebook, in particular, has fostered the spreading of information and aided the gathering of like-minded individuals. This process has slowly but steadily affected communities involved with indigenous and trans-cultural shamanism. From the evolution towards a more inclusive and syncretic approach within autochthonous traditions to the wider reception and reinterpretation of imported shamanism, the narratives created online have translated into a tangible change of how practitioners position themselves within the affiliated tradition. By analysing data collected on a Facebook group I created ad hoc for my doctoral research and the content posted on public profiles and groups, I will argue that the use of Social Media reshapes the way practitioners construct their traditions and practices. In the case of vernacular healers, this prompted the development of a shared terminology while fostering a discussion on autenticity among trans-cultural shamans.

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