Re: Accounting for automatic processes in sleep health

Sleep disturbances are common in modern society. Since the beginning of the century, populations have shown a decline in sleep duration, owing to changes in environmental and social conditions. Industry was the first to appreciate the detrimental effects of sleep disturbances on health and wellbeing. It has taken, however, many decades to understand the implications for individuals and populations of sustained sleep deprivation.

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Vigilance & Wake-A-Thons: a novel sleep health communication concept proposed by vancouver summer sleep school students

Sleep Medicine ◽

10.1016/j.sleep.2019.11.123 ◽

2019 ◽

Vol 64 ◽

pp. S44-S45

Author(s):

K. Xiao ◽

S. Mavani ◽

K. Go ◽

R. Boldut ◽

K. Xu ◽

...

Keyword(s):

Health Communication ◽

School Students ◽

Sleep Health

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Automatic and Strategic Processes in Advertising Effects

Journal of Marketing ◽

10.1177/002224299606000408 ◽

1996 ◽

Vol 60 (4) ◽

pp. 88-101 ◽

Cited By ~ 6

Author(s):

Klaus G. Grunert

Keyword(s):

Working Memory ◽

Cognitive Processes ◽

Automatic Processes ◽

Relative Importance ◽

Product Involvement ◽

High Involvement ◽

Capacity Limitations ◽

Brand Evaluation ◽

Advertising Effects ◽

Strategic Processes

The author distinguishes two kinds of cognitive processes: automatic processes, which are mostly subconscious, are learned and changed slowly and are not subject to the capacity limitations of working memory, and strategic processes, which are conscious, are subject to capacity limitations, and can easily be adapted to situational circumstances. The perception of advertising and the way it influences brand evaluation involves both processes. Automatic processes govern the recognition of advertising stimuli, the relevance decision that determines further higher-level processing, the retrieval of information, and the provision of a heuristic for brand evaluation. Strategic processes govern learning and inference formation. The relative importance of both types of processes depends on product involvement. The distinction of these two types of processes leads to some conclusions that are at variance with current notions about advertising effects. For example, the attention span problem is relevant only for strategic processes. A certain amount of learning can occur with little conscious effort, and advertising's effect on brand evaluation may be more stable for low- than for high-involvement products.

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First sleep health guidelines for Canadian adults: implications for clinicians

Sleep Medicine ◽

10.1016/j.sleep.2021.01.012 ◽

2021 ◽

Vol 79 ◽

pp. 117-118

Author(s):

Jean-Philippe Chaput ◽

Julie Carrier

Keyword(s):

Sleep Health

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