scholarly journals The Role of the Quality of College‐Based Relationship on Social Media in College‐to‐Work Transition of Korean College Students: The Longitudinal Examination of Intimacy on Social Media, Social Capital, and Loneliness

2018 ◽  
Vol 61 (4) ◽  
pp. 236-248 ◽  
Author(s):  
Youngmi Sohn ◽  
Sungbum Woo ◽  
Duckhyun Jo ◽  
Eunjoo Yang
Keyword(s):  
College Students ◽  
Social Capital ◽  
Social Media ◽  
Work Transition ◽  
Korean College Students ◽  
College To Work Transition ◽  
Longitudinal Examination

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

scholarly journals RE-examining the Effect of Online Social Support on Subjective Well-Being: The Moderating Role of Experience

2020 ◽  
Vol 12 (5) ◽  
pp. 88
Author(s):  
Meng-Hsiang Hsu ◽  
Chun-Ming Chang ◽  
Shing-Ling Wu
Keyword(s):  
Social Support ◽  
Social Capital ◽  
Social Media ◽  
Well Being ◽  
Equation Modeling ◽  
Online Support ◽  
Subjective Well Being ◽  
Levels Of Use ◽  
Moderating Role

Building upon the perspectives of social capital theory, social support, and experience, this study developed a theoretical model to investigate the determinants of subjective well-being on social media. This study also examined the moderating role of experience on the relationship between subjective well-being and social support. Data collected from 267 social media users in Taiwan were used to test the proposed model. Structural equation modeling analysis was used to test the measurement model and the structural model. The findings reveal that receiving online support and providing online support are the key predictors of subjective well-being. Furthermore, social capital positively influences the reception and provision of online support. Finally, providing online support has a significant effect on the subjective well-being of users with low levels of use experience, while receiving online support exerts a stronger influence on the subjective well-being of users with high levels of use experience.

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

2016 ◽  
Vol 17 (3) ◽  
pp. 243-255 ◽  
Author(s):  
Atefeh Yazdanparast ◽  
Mathew Joseph ◽  
Fernanda Muniz
Keyword(s):  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Content Type ◽  
Research Population ◽  
The Cost ◽  
The Impact

Purpose The present research investigates the influence of brand-based social media marketing (SMM) activities on metrics of consumer-based brand equity (CBBE). Specifically, the study examines the role of consumer-brand social media experiences on attitude toward SMM activities of brands and its consequent impact on brand perceptions. Design/methodology/approach Paper-and-pencil surveys were administered to undergraduate students in a Southwestern university in exchange for extra credit. Survey questions were adapted from previously validated scales, and measurement adaptations were minimal and only related to the context of questions to assure their relevance with the context of this study. Bi-variate correlation, bootstrapping technique, Sobel test, ANOVA and linear regression were used to test the hypotheses. Findings The results indicate that brand-based SMM is essential in impacting consumers’ attitudes toward brands and consequently, CBBE reflected via perceived value for the cost, perceived uniqueness and the willingness to pay a price premium for a brand. Additionally, the main reason for individuals to use social media impacts their attitudes toward and receptiveness of SMM activities of brands. Research limitations/implications This study used a sample of college students to address the research questions. Considering the higher adoption rate and interest in social media among younger consumer groups, the results may not be representative of the entire population. Much of the existing research on social media, however, has focused on undergraduate college students and is primarily based on studies utilizing the similar research population. Originality/value The present research is one of the few studies that empirically examine the impact of consumer-brand interactions/experiences on consumers’ attitudes toward SMM activities of brands, as well as brand-related knowledge and perceptions as reflected by CBBE. The results indicate that the CBBE model of the twenty-first century should incorporate the role of brand-based SMM activities as facilitators of brand knowledge (i.e. brand awareness and brand image) by reinforcing or even shaping important brand-based associations.

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