scholarly journals The Form of Relationship between Firm-Level Product Innovativeness and New Product Performance in Developed and Emerging Markets

2014 ◽  
Vol 32 (1) ◽  
pp. 45-64 ◽  
Author(s):  
Vicky M. Story ◽  
Nathaniel Boso ◽  
John W. Cadogan
Keyword(s):  
Emerging Markets ◽  
New Product ◽  
Product Performance ◽  
Firm Level ◽  
Product Innovativeness ◽  
New Product Performance

scholarly journals Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch

2017 ◽  
Vol 31 (1) ◽  
pp. 44-54
Author(s):  
Indrė Brazauskaitė ◽  
Viltė Auruškevičienė
Keyword(s):  
New Product ◽  
Product Performance ◽  
Product Innovativeness ◽  
Sales Channel ◽  
Channel Characteristics ◽  
New Product Performance ◽  
The Relationship ◽  
Moderating Role ◽  
Commercial Environment

AbstractThe current research depicts the relationship between new product innovativeness and its performance, which was addressed in previous studies; yet the results remain contradictive with little focus on environmental settings. The paper aims to reveal the role of commercial environment towards new product performance, which allows forecasting the performance on the basis of expected settings and exploring the link between new product innovativeness and its performance in a more detailed way. In the study, moderating environmental settings are defined as a set of marketplace characteristics on market level, company commercial characteristics, and a set of sales channel characteristics on retailer’s category level. Research contributes to the following areas: reveals the role of environment towards performance and allows forecasting new product performance on the basis of expected settings.

scholarly journals Organizational innovation culture and firms’ new product performance in two emerging markets: The moderating effects of institutional environments and organizational cohesion

2019 ◽  
pp. 1-20
Author(s):  
Xuemei Xie ◽  
Yonghui Wu ◽  
Peihong Xie ◽  
Xiaoyu Yu ◽  
Hongwei Wang
Keyword(s):  
Organizational Culture ◽  
Emerging Markets ◽  
Organizational Innovation ◽  
New Product ◽  
Product Performance ◽  
Institutional Environments ◽  
Moderating Effects ◽  
New Product Performance ◽  
Innovation Culture ◽  
Organizational Cohesion

AbstractAs a source of competitive advantages for firms, innovation has boosted scholars’ interest in the identification of its main determinants from the perspective of organizational culture. However, there is a lack of research on innovation cultures in the context of emerging markets. Based on survey data from 433 manufacturing firms (331 Chinese firms and 102 Vietnamese firms), this study addresses this research gap using a hierarchical regression analysis to explore the impact of organizational innovation culture on firms’ new product performance and to examine the moderating effects of institutional environments and organizational cohesion on this relationship. We find that there are positive relationships between organizational innovation culture and firms’ new product performance. In contrast to recent research on organizational cohesion, we report that organizational cohesion has both a direct, positive effect on new product performance and a positive moderating role in organizational innovation culture and firms’ new product performance. Furthermore, regarding the institutional environment in the context of emerging markets, we find that the effects of organizational innovation culture on firms’ new product performance are stronger in China than in Vietnam. Therefore, this paper enriches organizational culture research by providing a multidimensional theoretical framework and extends institutional theory in the context of emerging markets by examining the moderating effect of institutional environments on the relationship between organizational innovation culture and firms’ new product performance in both China and Vietnam.

scholarly journals Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint

2014 ◽  
Vol 45 (3) ◽  
pp. 111-120 ◽  
Author(s):  
B. C.Y. Lee ◽  
F. T.C. Kou
Keyword(s):  
Product Development ◽  
Customer Orientation ◽  
New Product ◽  
Product Performance ◽  
Superior Performance ◽  
Product Launch ◽  
High Tech ◽  
Product Innovativeness ◽  
New Product Performance ◽  
Development Capability

Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD)activities. The purpose of this study was to fill the gap between customer orientation and new product performance and elucidate the mediating influence of product launch, product development capability, and innovativeness on therelationship between customer orientation and new product performance. From the contract manufacturer’s perspective, it was proposed that customer orientation toward new product performance affects NPD activities. Focus was placed on product launch because the launch stage is the most expensive and riskiest aspect of NPD activities. Focus was also given to product development capability, which facilitates superior product performance. Product innovativeness also plays a crucial role in building competitive advantage. NPD activities include product launch, product development capability, and product innovativeness. We used a questionnaire to collect data to test the postulated research model and hypotheses from project, account and product managers in the high-tech industry. The results demonstrated the strong positive effectof customer orientation on NPD activities, and NPD activities play crucial roles as mediators between customer orientation and new product performance.

Strategy orientation, product innovativeness, and new product performance

2015 ◽  
Vol 21 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Tsung-Chi Liu ◽  
Yi-Jen Chen
Keyword(s):  
Product Development ◽  
Market Orientation ◽  
New Product Development ◽  
Dynamic Capabilities ◽  
New Product ◽  
Two Dimensions ◽  
Product Performance ◽  
Product Innovativeness ◽  
New Product Performance ◽  
Technology Orientation

AbstractThis study employs a dynamic capabilities perspective to examine the relationships among strategy orientation, product innovativeness, and new product development performance. This paper proposes that the role of product innovativeness in these relationships differs between the two dimensions of strategy orientation (market orientation and technology orientation) and new product performance. Regression analysis was used to test the hypotheses in a sample of 118 new product development cases. The empirical findings indicate that product innovativeness positively moderates the relationship between market orientation and new product performance, whereas technology orientation affects new product performance through the mediating effects of product innovativeness. Finally, the study provides a discussion on the managerial implications and directions for future research.

Effects of IT-based supply chains on new product development activities and the performance of computer and communication electronics manufacturers

2018 ◽  
Vol 33 (7) ◽  
pp. 869-882 ◽  
Author(s):  
Tun-Chih Kou ◽  
Chang-Tang Chiang ◽  
Ai-Hsuan Chiang
Keyword(s):  
Supply Chain ◽  
Product Development ◽  
Supply Chains ◽  
New Product ◽  
Product Performance ◽  
Product Launch ◽  
Product Innovativeness ◽  
Content Type ◽  
New Product Performance ◽  
Development Capability

PurposeSome studies have suggested that a supply chain augmented with information technology (IT) has a positive effect on performance in the marketplace. However, these studies have not explained how the IT-based supply chain achieves this superior performance. This study aims to reveal some of the mediating influences at play: the new product development (NPD) activities of product launch, product innovativeness and product development capability.Design/methodology/approachTaking the electronics manufacturer’s perspective, this study took a resource-based view to propose that NPD activities are affected by IT advancement and that IT-based supply chain architecture is a critical resource that ultimately affects new product performance. Thus study focuses on product launch, because this is the most expensive and risky stage of NPD; product innovativeness, because it plays a substantial role in achieving a competitive advantage; and product development capability, because it leads to superior product performance. A questionnaire was used to collect data from managers of projects, products and supply chains of computer and communication electronics manufacturers; 235 valid questionnaires were returned. These data were subsequently analyzed using a variety of statistical methods.FindingsThe results support that manufacturers’ IT resources enable them to enhance NPD activities effectively with their suppliers, and that NPD activities play a key role in moderating the relationship between IT-based supply chains and new product performance.Originality/valueThis paper provides an empirically tested model of how IT-based supply chain architecture can lead to superior new product performance through product lean launch, product innovativeness and product development capability.

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