Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality

2013 ◽  
Vol 31 (4) ◽  
pp. 728-743 ◽  
Author(s):  
M. Billur Akdeniz ◽  
Roger J. Calantone ◽  
Clay M. Voorhees
Keyword(s):  
Brand Quality ◽  
Signaling Quality

Signaling Quality in an E-Commerce Environment

2006 ◽  
Vol 12 (4) ◽  
pp. 11-25 ◽  
Author(s):  
Stan Ernst ◽  
Neal H. Hooker
Keyword(s):  
Signaling Quality

Chinese perception and willingness to buy Taiwanese brands

2018 ◽  
Vol 30 (4) ◽  
pp. 816-836 ◽  
Author(s):  
Nizar Souiden ◽  
Riadh Ladhari ◽  
Liu Chang
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Strong Ties ◽  
Content Type ◽  
Foreign Companies ◽  
Brand Quality ◽  
Willingness To Buy ◽  
Two Factors ◽  
Negative Effect ◽  
The Impact

Purpose The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics. In particular, it first investigates the relationships between Chinese ethnocentrism and animosity toward Taiwan, and then it examines the impact of these two factors on the Chinese perception of Taiwanese brand quality and their purchase intent. Design/methodology/approach Based on a sample of 605 respondents from China, data were analyzed by structural equation modeling. Findings The results show that although Chinese animosity toward Taiwan is moderate, it is significantly driven by ethnocentrism, which has a significant and negative effect on willingness to buy, but not on the perception of Taiwanese brand quality. The Chinese animosity toward Taiwan, however, has negative and significant effects on their perception of Taiwanese brand quality and their intention of purchasing Taiwanese brands. Research limitations/implications The immense size of the country has impeded the representativeness of the authors’ sample and the generalizability of the results. Also, the study covers only one type of product. Practical implications Forming partnerships with local Chinese businesses and developing strong ties with local communities could be considered as a solution to minimize or circumvent the effect of animosity and might help foreign companies appear more “local.” Originality/value In contrast to past studies that investigated ethnocentrism and animosity in the context of countries presenting several differences (e.g. China vs USA), this study investigates the effect of ethnocentrism and animosity in the context of two countries (China and Taiwan) that share cultural, historical, ethnic and geographic characteristics. Despite the strong ties between the two countries, the Chinese have a certain animosity, though moderate, toward Taiwan and consequently are less inclined to buy Taiwanese brands. This implies that Chinese animosity toward a country may be toned down or pronounced, depending on whether they have strong or weak ties with that country.

scholarly journals Isoform localization of Dectin-1 regulates the signaling quality of anti-fungal immunity

2017 ◽  
Vol 47 (5) ◽  
pp. 848-859 ◽  
Author(s):  
Mike Fischer ◽  
Jörg P. Müller ◽  
Bärbel Spies-Weisshart ◽  
Christine Gräfe ◽  
Oliver Kurzai ◽  
...  
Keyword(s):  
Signaling Quality ◽  
Fungal Immunity ◽  
Anti Fungal

A cross‐country study of signals of brand quality

2011 ◽  
Vol 20 (5) ◽  
pp. 333-342 ◽  
Author(s):  
Jagdish Agrawal ◽  
Pamela Grimm ◽  
Shyam Kamath ◽  
Thomas Foscht
Keyword(s):  
Brand Quality ◽  
Country Study ◽  
Cross Country

Signaling Quality Across Different Stages of the Organizational Life Cycle

2014 ◽  
pp. 171-171
Author(s):  
Stefan Hattula ◽  
Maik Hammerschmidt ◽  
Hauke Wetzel ◽  
Hans H. Bauer
Keyword(s):  
Life Cycle ◽  
Organizational Life ◽  
Organizational Life Cycle ◽  
Signaling Quality

scholarly journals How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

2014 ◽  
Vol 62 (6) ◽  
pp. 1257-1263 ◽  
Author(s):  
Naďa Birčiaková ◽  
Jana Stávková ◽  
Martin Souček
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Wilcoxon Test ◽  
Individual Factors ◽  
The Czech Republic ◽  
Income Levels ◽  
Level Of Education ◽  
Brand Quality ◽  
Radial Graphs

This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classification of individual reasonable consumption. Consumers expressed the degree of influence in their decision-making on satisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument influence on consumer behavior and decision-making. To express the degree of influence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of differences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of influence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by different income levels and different level of education achieved by the head of the household. The influence is expressed by radial graphs.

scholarly journals PENGARUH ATRIBUT PRODUK TERHADAP PERSEPSI KONSUMEN ATAS PRODUK PASTA GIGI HERBAL HNI-HPAI DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 564
Author(s):  
Sri Rahma Yani ◽  
Rose Rahmidani
Keyword(s):  
Product Quality ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Consumer Perceptions ◽  
Product Packaging ◽  
Analysis Techniques ◽  
Brand Quality ◽  
Convenience Sampling ◽  
The City

Abstract : This research  aims to analyze (1) Effect of product brands on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) Effect of product quality on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (3) Effect of product packaging on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City. This type of research is descriptive associative. The sampling technique is convenience sampling with a total sample of 100 people in the city of Padang who use Herbal HNI-HPAI toothpaste in the city of Padang. Data analysis techniques used descriptive analysis and multiple regression analysis using the Statistical Product and Service Solution (SPSS) program. The results showed that (1) the product brand had a positive and significant effect on consumers 'perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) product quality had a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in the City Padang, (3) product packaging has a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in Padang City. Keywords: consumer perception, product attributes, brand, quality, packaging 

scholarly journals Brand loyalty towards online accommodation booking platforms

2020 ◽  
Vol 16 (2) ◽  
pp. 1-14
Author(s):  
Christo Bisschoff ◽  
Wehmeyer Joubert
Keyword(s):  
Brand Loyalty ◽  
Latent Variable ◽  
Nature Reserve ◽  
Descriptive Statistics ◽  
Brand Trust ◽  
Alpha Coefficient ◽  
Brand Quality ◽  
Brand Relationship ◽  
Game Reserve

This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study, while the Moolla and Bisschoff brand loyalty model was used to measure brand loyalty across twelve antecedents. This study aimed to, firstly, validate the model for use in online booking platforms, secondly, to measure the reliability of the data, and finally, to measure brand loyalty across twelve antecedents in online booking platforms. Online questionnaires were distributed via an online link by the booking managers of the game reserve, and 131 responses were captured; this represented a statistically adequate sample as per the KMO measure (.741). The descriptive statistics, using a 5-point Likert scale, showed that Brand trust (4.03) and Customer satisfaction (3.96) are the most important brand loyalty antecedents, while Culture (2.34) is the least important brand loyalty antecedent in an online booking platform. Exploratory factor analysis validated the questionnaire for online booking platforms, while Cronbach’s alpha coefficient (.701) indicated that the reliability of the data is acceptable. Regarding latent variable identification, Brand quality and Brand relationship are two most important factors, respectively, explaining variance of 13.1% and 8.7%. The study culminated in a model to measure and manage brand loyalty of online booking platforms. This model can be operationalized for use by managers, researchers, and academia.

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