The Impact of State Farm to School Procurement Incentives on School Purchasing Decisions

2021 ◽  
Vol 91 (5) ◽  
pp. 418-427
Author(s):  
Abigail B. Long ◽  
Becca B. R. Jablonski ◽  
Marco Costanigro ◽  
W. M. Frasier
Keyword(s):  
Farm To School ◽  
Purchasing Decisions ◽  
State Farm ◽  
The Impact

scholarly journals Improving Understanding about Social Influences on Food Choices in College Students: A Pilot Study

2016 ◽  
Vol 9 (4) ◽  
pp. 1 ◽  
Author(s):  
Corey H. Basch ◽  
Michele Grodner ◽  
Lindsay Prewitt
Keyword(s):  
College Students ◽  
Pilot Study ◽  
Response Rate ◽  
Social Influences ◽  
Food Choices ◽  
Personal Health ◽  
Purchasing Decisions ◽  
Healthy Choice ◽  
Health Course ◽  
The Impact

<p>The impact of social influences on food choices in college settings is of great importance because students are vulnerable to new forming identities at this time. The purpose of this pilot study is to determine the degree to which social influences impact food choices in a sample of college students. A 22-item survey instrument was created to determine the extent to which students have experienced being influenced by others when making food related purchasing decisions. A total of 257 out of a 323 students invited (80% response rate) in 11 sections of a personal health course responded to the survey. The overwhelming majority of respondents were reportedly comfortable ordering whatever they wanted when in the presence of their friends (n=249; 97%). Students were more likely to feel pressure to make a healthy choice than an unhealthy choice if everyone else was (45.1% vs. 31.5%), but fewer felt this way when asked specifically if their friends were ordering (28.4% vs. 21%). Social influences surrounding food choices are a topic that has gained momentum recently, however more research needs to be conducted to determine the reasons why social influences affect certain college students especially in comparing healthy versus unhealthy food choices.</p>

scholarly journals The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

2021 ◽  
Vol 54 (3-4) ◽  
pp. 181-196
Author(s):  
Piotr Kwiatek ◽  
Radoslav Baltezarević ◽  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Virtual Environment ◽  
Word Of Mouth ◽  
Consumer Attitudes ◽  
Time Frame ◽  
Target Market ◽  
Online Environment ◽  
Purchasing Decisions ◽  
The Impact

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential people who are considered to be the creators of public opinion in a virtual environment. Nowadays, social media are crowded with micro and macro influencers, or at least those who present themselves as such. Their main job is to represent and recommend brands to other users (their followers) and thus influence consumer attitudes about brands and possibly strengthen their purchasing decisions. Very often, influencers on social media are hired by companies to promote their brands for a fee. In order to have more control over their communication activities, companies provide them, in advance, with the content they want to be conveyed to consumers, but also the time frame when the message should be launched. In this way, organizations try to reduce the risk of turning electronic word-of-mouth (EWOM) communication into a negative one. In order for consumers to trust the recommendations of influencers on social media, these people need to have significant expertise in a certain area, charisma and respect from other users, so that their credibility affects the value of content and recommendations they place in the online environment. The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their opinion on whether and in what way their credibility influences consumer attitudes towards brands.

Impact of Online Reviews on Purchasing Decisions

2016 ◽  
pp. 278-291
Author(s):  
Dhiraj Jain ◽  
Lovish Bhansali ◽  
K. Sanal Nair
Keyword(s):  
Online Reviews ◽  
Purchasing Decisions ◽  
Electronic Products ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Sales ◽  
Purchasing Behaviour ◽  
The Impact ◽  
Informed Consumer ◽  
The Relationship

Internet has enabled today's consumer to transform himself from passive to an active and an informed consumer who can share his experiences, opinions about product or services with an infinite number of consumers around the globe. These reviews or opinions are further used by potential buyers of that particular product or service via electronic Word of Mouth (e-WOM). The study on the impact of e-WOM on online sales has gradually emerged but a number of questions still remain unanswered. The aim of this study is to assess the impact of one type of e-WOM i.e., the online consumer reviews, on purchasing decisions of electronic products. This empirical study also focuses on the relationship between reviews and purchasing behaviour. An instrument was prepared to measure the proposed constructs, with questionnaire items taken from prior studies but adapted to fit the context of e-commerce. The survey was applied to academicians in India through internet. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed.

What Factors Influence Consumer Preferences for Search and Credence Seafood Characteristics? an Empirical Analysis in Kentucky and South Carolina

2018 ◽  
Vol 18 (2) ◽  
Author(s):  
English Ratliff ◽  
Michael Vassalos ◽  
Wuyang Hu
Keyword(s):  
South Carolina ◽  
Online Survey ◽  
Predictive Power ◽  
Consumer Preferences ◽  
Direct Marketing ◽  
Demographic Variables ◽  
Purchasing Decisions ◽  
Consumption Frequency ◽  
Seafood Products ◽  
The Impact

AbstractConsistent with preferences for other food products, consumers increasingly care about a range of search and credence seafood characteristics such as: environmental effects and product form. This study utilized a dataset obtained from an online survey, and a Multivariate Ordered Probit formulation to examine the impact of: demographic characteristics, lifestyle preferences, and seafood consumption frequency on preferences for selected seafood attributes. The findings indicate that the factors influencing consumer preferences differ across the attributes examined. Although some demographic variables have a statistically significant effect on consumers’ preferences for seafood attributes other than price, their predictive power was limited regarding preferences for wild-caught, fresh seafood and the impact of sustainability on purchasing decisions. Furthermore, consumers who utilize direct marketing outlets have stronger preferences towards fresh and wild-caught seafood products.

scholarly journals Consumer Diversity In Multicultural Arenas: An Investigation Of Social Influences Between Asians And Westerners

2011 ◽  
Vol 5 (12) ◽  
Author(s):  
Kritika Kongsompong
Keyword(s):  
Decision Making ◽  
Locus Of Control ◽  
Social Influence ◽  
Cultural Orientation ◽  
Purchasing Decisions ◽  
External Locus ◽  
Cultural Orientations ◽  
High Level ◽  
The Impact ◽  
Consumer Diversity

The impact of peoples orientation with regard to Collectivism/Individualism and to Locus of Control on the extent to which they are subject to social influence has never been investigated cross culturally in the context of consumer behavior in making purchasing decisions. The objective of this research is to compare the cultural orientations of people in the East and West, and to observe the effect of social influence in their decision making. In particular, this paper examines and adds evidence to the mutually exclusive cultures: Singapore, Thailand, Australia, and America. Hofstedes typology of cultures is reconfirmed and empirically associated with specific social influence variables on decision making. The findings provide either whole or partial supports for the hypotheses. In general, high collectivism is positively related with external locus of control and results in high level of social influence. There are exceptions, however, which highlight the need to incorporate other factors into understanding the role that cultural orientation plays in decision making.

scholarly journals Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

2017 ◽  
Vol 62 (3) ◽  
pp. 33-46 ◽  
Author(s):  
Besnik Fetai ◽  
Nora Sadiku-Dushi ◽  
Raman Ismaili
Keyword(s):  
Positive Impact ◽  
Country Of Origin ◽  
Food Products ◽  
Product Evaluation ◽  
Domestic Product ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Extrinsic Cues ◽  
The Impact ◽  
Extrinsic Product Cues

AbstractThe extrinsic product cues are becoming a very important aspect in product evaluation by consumers. Because of their importance many authors are exploring which extrinsic cues are considered more significant when evaluating the different kind of products. Therefore, the aim of this research is to investigate the impact of most researched extrinsic cues such as the country of origin (COO), brand, and price on a purchasing decision for food products among consumers in Kosova. To explore the domestic country bias, the impact of the additional cue labeled as “domestic product” is studied. Based on a quantitative survey, the main findings of this study revealed that the brand, the price, the country of origin, and domestic branded products have positive impact on a consumer’s purchasing decision, since consumers rely on those extrinsic cues when making their purchasing decisions. When multiple cues are presented, the country of origin is considered as the most important cue, while the “domestic product” is least important to Kosovar consumers. The findings of this study are useful to food producers and marketers of food products, since it can provide them with useful information on what consumers consider most important when purchasing food products.

scholarly journals The Impact Of Lifestyle, Brand Awareness, Product Quality, On Purchasing Decisions And Repurchase Intention

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Julianti Fernanda Pasaribu ◽  
Santirianingrum Soebandhi ◽  
Joko Suyono ◽  
Damarsari Ratnasahara Elisabeth
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Healthy Lifestyle ◽  
Large Population ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
The Impact

A large number of Indonesian people who live a healthy lifestyle makes organic agricultural products increasingly in demand because they have the best quality and health. Indonesia is a country that has a large population and is one of the countries that has an area of ​​organic farming. Business people see the existence of organic food business opportunities to present products that are in line with market desires and stick to the hearts of consumers. Therefore, this study was prepared to analyze the impact of Lifestyle, Brand Awareness, and Product Quality on Purchasing Decisions and Repurchase Intention. This research is a quantitative research with a survey approach that uses a questionnaire of 100 respondents from consumers who buy organic products at the Surabaya Supermarket. The analysis technique used to prove the hypothesis is Partial Least Square (PLS). These results indicate that Lifestyle, Brand Awareness, Product Quality have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Repurchase Intention.

Sign in / Sign up

Export Citation Format

Share Document