scholarly journals Dynamic Pricing, Advance Sales and Aggregate Demand Learning in Airlines

2012 ◽  
Vol 60 (4) ◽  
pp. 697-724 ◽  
Author(s):  
Diego Escobari
2010 ◽  
Vol 11 (3) ◽  
pp. 303-318 ◽  
Author(s):  
Guillermo Gallego ◽  
Masoud Talebian

2020 ◽  
Vol 66 (11) ◽  
pp. 5362-5388
Author(s):  
Mingyu Joo ◽  
Dinesh K. Gauri ◽  
Kenneth C. Wilbur

Temporal distance refers to the time between purchase and consumption in advanced-sales industries. We explore how the response of aggregate demand to price changes with temporal distance in a large, proprietary data set of Florida cruise prices, bookings, and product attributes. We offer the first evidence that cruise demand becomes more sensitive to price during the advance sales period, unlike extant findings in other settings. The results also show that demand is greatest late in the advance sales period, providing the first finding that a late-season high-demand period coincides with a late-season increase in aggregate price sensitivity. The high-demand effect more than offsets the high-price-responsiveness pattern, leading the firm to increase prices throughout the advance sales period. Although the data do not disentangle multiple competing explanations for the main findings, they are large enough to appear in simple data visualizations and robust enough to replicate across many model specifications, parameterizations, and partitions of the data. This paper was accepted by Matthew Shum, marketing.


2017 ◽  
Vol 65 (6) ◽  
pp. 1722-1731 ◽  
Author(s):  
Wang Chi Cheung ◽  
David Simchi-Levi ◽  
He Wang

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