Consumer Resource Integration in the Subsistence Marketplace: A Comparative Study of Urban and Rural Consumers

Consumer resource integration amongst vulnerable consumers: Care leavers in transition to independent living

Journal of Marketing Management ◽

10.1080/0267257x.2013.800897 ◽

2013 ◽

Vol 30 (1-2) ◽

pp. 201-219 ◽

Cited By ~ 12

Author(s):

Maria G. Piacentini ◽

Sally A. Hibbert ◽

Margaret K. Hogg

Keyword(s):

Independent Living ◽

Resource Integration ◽

Care Leavers ◽

Vulnerable Consumers ◽

Consumer Resource

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Navigating Corpora for Self-Directed LSP Writing: A Comparative Study of Digital Method and Resource Integration in L1 Versus L2 Language Courses

Mediating Specialized Knowledge and L2 Abilities ◽

10.1007/978-3-030-87476-6_14 ◽

2021 ◽

pp. 289-309

Author(s):

Loredana Bercuci ◽

Ana-Maria Pop ◽

Mădălina Chitez ◽

Andreea Dincă

Keyword(s):

Comparative Study ◽

Digital Method ◽

Resource Integration ◽

Language Courses

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Insights Into Consumer Resource Integration And Value Co-Creation Process

Journal of Applied Business Research (JABR) ◽

10.19030/jabr.v32i3.9652 ◽

2016 ◽

Vol 32 (3) ◽

pp. 717-728 ◽

Cited By ~ 1

Author(s):

Shilpa Iyanna

Keyword(s):

Undergraduate Students ◽

Business School ◽

Resource Integration ◽

Structured Interviews ◽

Case Study Methodology ◽

Methodological Tool ◽

Study Methodology ◽

Activity Dependent ◽

Consumer Resource

The contemporary view in marketing literature is that value is a subjective process created and defined by consumers during use. This perspective of value is emphasised by high-quality interactions between the company and the customer, enabling the co-creation of unique value. However, very little appears to be known about how consumers combine resources. The aim of this research is to provide an in depth understanding of how customers integrate their own and other resources in the context of value co-creation. The case study methodology, with in-depth semi-structured interviews as the methodological tool was employed in this paper. 33 interviews were conducted with first, second and third-year, business school undergraduate students. The paper provides evidence of resource integration and value co-creation being context or activity-dependent. In addition, the findings illustrate the pre-requisites and consequences of resource integration in the context of value co-creation.

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