Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising

2018 ◽  
Vol 53 (3) ◽  
pp. 1255-1272 ◽  
Author(s):  
Kathryn J. Aikin ◽  
Kevin R. Betts ◽  
Brian G. Southwell ◽  
Vanessa Boudewyns ◽  
Mihaela Johnson ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Print Advertising ◽  
Price Comparison ◽  
Consumer Reactions

Evaluation of Health Plan Member Use of an Online Prescription Drug Price Comparison Tool

2010 ◽  
Vol 16 (9) ◽  
pp. 680-692
Author(s):  
Norman V. Carroll ◽  
Matthew P. Mitchell ◽  
H. Eric Cannon ◽  
Bryan W. York ◽  
Robert S. Oscar
Keyword(s):  
Prescription Drug ◽  
Health Plan ◽  
Drug Price ◽  
Price Comparison ◽  
Plan Member ◽  
Health Plan Member

Physician response to contextualized price-comparison claims in prescription drug advertising

2017 ◽  
pp. 1-10
Author(s):  
Kevin R. Betts ◽  
Kathryn J. Aikin ◽  
Vanessa Boudewyns ◽  
Mihaela Johnson ◽  
Alex Stine ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Drug Advertising ◽  
Price Comparison ◽  
Prescription Drug Advertising ◽  
Physician Response

Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising

2013 ◽  
Vol 22 (5) ◽  
pp. 447-458 ◽  
Author(s):  
Suzanne L. West ◽  
Linda B. Squiers ◽  
Lauren McCormack ◽  
Brian G. Southwell ◽  
Emily S. Brouwer ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Print Advertising ◽  
Drug Labeling ◽  
Risks And Benefits
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