How Modifying Third-Party Information Affects Interpersonal Impressions and the Evaluation of Collaborative Online Media

2014 ◽  
Vol 65 (1) ◽  
pp. 62-78 ◽  
Author(s):  
David C. DeAndrea ◽  
Brandon Van Der Heide ◽  
Nicole Easley
Keyword(s):  
Third Party ◽  
Online Media ◽  
Interpersonal Impressions

scholarly journals Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos

PLoS ONE ◽  
2021 ◽  
Vol 16 (10) ◽  
pp. e0257866
Author(s):  
Selina A. Ruzi ◽  
Nicole M. Lee ◽  
Adrian A. Smith
Keyword(s):  
Scientific Discovery ◽  
Third Party ◽  
Online Media ◽  
Narrative Perspective ◽  
Science Story ◽  
Primary Means ◽  
General Competence ◽  
Public Audience ◽  
Objective Outcomes ◽  
Survey Responses

Communication of science through online media has become a primary means of disseminating and connecting science with a public audience. However, online media can come in many forms and stories of scientific discovery can be told by many individuals. We tested whether the relationship of a spokesperson to the science story being told (i.e., the narrative perspective) influences how people react and respond to online science media. We created five video stimuli that fell into three treatments: a scientist presenting their own research (male or female), a third-party summarizing research (male or female), and an infographic-like video with no on-screen presenter. Each of these videos presented the same fabricated science story about the discovery of a new ant species (Formicidae). We used Qualtrics to administer and obtain survey responses from 515 participants (~100 per video). Participants were randomly assigned to one of the videos and after viewing the stimulus answered questions assessing their perceptions of the video (trustworthiness and enjoyment), the spokesperson (trustworthiness and competence), scientists in general (competence and warmth), and attitudes towards the research topic and funding. Participants were also asked to recall what they had seen and heard. We determined that when participants watched a video in which a scientist presented their own research, participants perceived the spokesperson as having more expertise than a third-party presenter, and as more trustworthy and having more expertise than the no-spokesperson stimuli. Viewing a scientist presenting their own work also humanized the research, with participants more often including a person in their answer to the recall question. Overall, manipulating the narrative perspective of the source of a single online video communication effort is effective at impacting immediate objective outcomes related to spokesperson perceptions, but whether those objectives can positively influence long-term goals requires more investigation.

Audience Validation in Online Media Using Limited Behavioral Data and Demographic Mix

2017 ◽  
Vol 11 (01) ◽  
pp. 5-20
Author(s):  
Wreetabrata Kar ◽  
Sarath Swaminathan ◽  
Viswanathan Swaminathan
Keyword(s):  
Third Party ◽  
Behavioral Data ◽  
Online Media ◽  
New Approach ◽  
Profile Information ◽  
The Third ◽  
Latent Features ◽  
Industry Practice ◽  
The Third Party

At the onset of any campaign in an online media, an advertiser usually provides a specific demographic “target” to a content publisher. But limited individual profile information leads to low accuracy in targeting. A third party (like Nielsen, Comscore) validates the percentage success of “in-target” impressions. Low accuracy in targeting is expensive as the publisher gets paid only for the impressions which were on target. However, publishers could get access to the demographic mix information for each show from the third party. In this work, we propose a new approach to incorporate user level latent features developed from the show-wise demographic mix provided by the third party, along with session level features of viewers to improve the demographic predictions. In congruence with current industry practice, we train our model on a small labeled data and establish the effectiveness of our approach over existing approaches through experiments.

scholarly journals Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

2013 ◽  
Vol 15 (2) ◽  
pp. 113 ◽  
Author(s):  
Dien Mardhiyah ◽  
Basu Swastha Dharmmesta ◽  
B. M. Purwanto
Keyword(s):  
Word Of Mouth ◽  
Negative Word ◽  
Third Party ◽  
Medical Services ◽  
Online Media ◽  
Online Environment ◽  
Self Confidence ◽  
Online Word Of Mouth ◽  
Word Of Mouth Communication ◽  
The Impact

Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can damage the image of the firm and be very detrimental. The purpose of this study was to analyze the antecedents of intention to engage in negative online word-of-mouth communication that includes dissatisfaction, service importance, success of complaint, complaint benefit, self confidence, altruism, retaliatory intention, and complaint cost. Medical services were selected considering the impact caused by the negligence of the service provider possibly giving rise to negative word-of-mouth communication. The online environment has been considered because of the developments in technology which provide opportunities for consumers to communicate with ach other. In addition, the dissemination of information through online media can spread incredibly widely and rapidly. The samples in this study comprised consumers of medical services who had disappointing experiences in using those services either directly or indirectly. A total of 123 questionnaires were analyzed with multiple regression analysis to test the research hypothesis. The results showed that the factors influencing the intentions behind negative online word-of-mouth communication were success of complaint, altruism, retaliatory intention, and complaint cost.                      

scholarly journals Internet Research in Online Environments for Children: Readability of Privacy and Terms of Use Policies; The Uses of (Non)Personal Data by Online Environments and Third-Party Advertisers

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Olesya Venger
Keyword(s):  
Federal Trade Commission ◽  
Online Advertising ◽  
Personal Data ◽  
The United States ◽  
Third Party ◽  
Internet Research ◽  
Online Media ◽  
The European Union ◽  
Regulatory Policies ◽  
Online Environments

Online environments encourage their prospects, including children and teens, to register and provide information about themselves in order to participate in online activities. Many sites' privacy and terms of use policies tend to provide hard-to-understand explanations about their data-using practices, contributing to a widespread confusion regarding the differences between what counts as non-personal versus personal data, and whether this data could be used for behavioral targeting or selling. Little research has been done on online advertising self-regulations and repercussions stemming from privacy-related dilemmas associated with them (Markham & Buchanan, 2012). Given the push of advertising networks to substantiate self-regulatory policies regarding online advertising (Luft, 2008; Lal Bhasin, 2008), this study investigates how privacy and terms of use policies reflect media self-regulations and privacy-related dilemmas worldwide (Federal Trade Commission, 2000; European Commission, 2012). Addressing self-regulatory practices of online media entities and their implications, this study also conducts the readability tests of privacy and terms of use-related policies of Neopets as an example of a popular virtual environment. Finally, it discusses the use of (non)personal data provided by children and teens, while evaluating how marketers' promotional initiatives operate online, and how marketers self-regulate across the United States and the European Union. Implications are discussed and recommendations regarding how marketers in online environments may enhance their reputation by being responsible given their promotional activities in online environments are offered.

The many faces of obligation

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Tomasello
Keyword(s):  
Third Party ◽  
The Many ◽  
Sense Of Obligation

Abstract My response to the commentaries focuses on four issues: (1) the diversity both within and between cultures of the many different faces of obligation; (2) the possible evolutionary roots of the sense of obligation, including possible sources that I did not consider; (3) the possible ontogenetic roots of the sense of obligation, including especially children's understanding of groups from a third-party perspective (rather than through participation, as in my account); and (4) the relation between philosophical accounts of normative phenomena in general – which are pitched as not totally empirical – and empirical accounts such as my own. I have tried to distinguish comments that argue for extensions of the theory from those that represent genuine disagreement.

A Macintosh Interface for the Cameca Camebax-Micro Electron Microprobe

1990 ◽  
Vol 48 (1) ◽  
pp. 438-439
Author(s):  
Carl E. Henderson
Keyword(s):  
Electron Microprobe ◽  
Processing Speed ◽  
Word Processing ◽  
State Of The Art ◽  
Computer Control ◽  
Third Party ◽  
Disk Storage ◽  
The Past ◽  
User Facility ◽  
Instrument Control

Over the past few years it has become apparent in our multi-user facility that the computer system and software supplied in 1985 with our CAMECA CAMEBAX-MICRO electron microprobe analyzer has the greatest potential for improvement and updating of any component of the instrument. While the standard CAMECA software running on a DEC PDP-11/23+ computer under the RSX-11M operating system can perform almost any task required of the instrument, the commands are not always intuitive and can be difficult to remember for the casual user (of which our laboratory has many). Given the widespread and growing use of other microcomputers (such as PC’s and Macintoshes) by users of the microprobe, the PDP has become the “oddball” and has also fallen behind the state-of-the-art in terms of processing speed and disk storage capabilities. Upgrade paths within products available from DEC are considered to be too expensive for the benefits received. After using a Macintosh for other tasks in the laboratory, such as instrument use and billing records, word processing, and graphics display, its unique and “friendly” user interface suggested an easier-to-use system for computer control of the electron microprobe automation. Specifically a Macintosh IIx was chosen for its capacity for third-party add-on cards used in instrument control.

Coding for Evaluation and Treatment

2008 ◽  
Vol 18 (1) ◽  
pp. 9-20 ◽  
Author(s):  
Mark Kander ◽  
Steve White
Keyword(s):  
Medical Record ◽  
Treatment Session ◽  
Accurate Diagnosis ◽  
Third Party ◽  
Speech Language Pathologists ◽  
Adequate Information ◽  
Diagnosis Codes ◽  
Coding Rules ◽  
Procedure Codes ◽  
The Web

Abstract This article explains the development and use of ICD-9-CM diagnosis codes, CPT procedure codes, and HCPCS supply/device codes. Examples of appropriate coding combinations, and Coding rules adopted by most third party payers are given. Additionally, references for complete code lists on the Web and a list of voice-related CPT code edits are included. The reader is given adequate information to report an evaluation or treatment session with accurate diagnosis, procedure, and supply/device codes. Speech-language pathologists can accurately code services when given adequate resources and rules and are encouraged to insert relevant codes in the medical record rather than depend on billing personnel to accurately provide this information. Consultation is available from the Division 3 Reimbursement Committee members and from [email protected] .

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