The Position of Higher Education Institutions in a Changing European Context: An EU Law Perspective

2015 ◽  
Vol 53 (5) ◽  
pp. 1045-1060 ◽  
Author(s):  
Andrea Gideon
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Eu Law ◽  
European Context

Academic E-Branding Focused on Higher Education Institutions

2021 ◽  
pp. 81-96
Author(s):  
Rita Maricela Pluas Salazar ◽  
Germanico Renee Tovar Arcos ◽  
Kerly Ángela Álvarez Cadena
Keyword(s):  
Higher Education ◽  
Latin American ◽  
21St Century ◽  
Technological Development ◽  
Higher Education Institutions ◽  
Computer Systems ◽  
Corporate Image ◽  
European Context ◽  
A Company

Universities of the 21st century have been characterized by being in a stage of great boom in relation to technological development and virtual advances. For this reason, all the institutions have established an adequate use of this advance of science to be able to project their image as a company to the market. Thus, platforms are created where they contain all kinds of information about their services and other criteria so that the student can clearly visualize what each one of them offers. This chapter studies the significant differences between universities whose computer systems are aimed at promoting their corporate image. This discipline is known as e-branding, which means building a business identity and that, through it, the consumer can establish a connection that let you choose to get the services they offer. For this study, the universities that were evaluated corresponded to the Latin American and European context, using methods such as GT-metrix in order to measure the effectiveness of the official pages of each entity.

Kinaesthetic activity of students of higher education institutions in the learning period

2019 ◽  
pp. 143-152
Author(s):  
D.M. Solopchuk ◽  
◽  
A.O. Bodnar ◽  
I.I. Stasiuk ◽  
M.M. Kuzhel ◽  
...  
Keyword(s):  
Higher Education ◽  
Higher Education Institutions

THE FACTORS OF CAREER SELF-DETERMINATION OF STUDENTS OF HIGHER EDUCATION INSTITUTIONS

2019 ◽  
Vol 7 (1) ◽  
pp. 9-20
Author(s):  
Inna Yeung
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Well Being ◽  
Young Person ◽  
Self Determination ◽  
Full Time ◽  
Actual Problem ◽  
The Third ◽  
The Right

Choice of profession is a social phenomenon that every person has to face in life. Numerous studies convince us that not only the well-being of a person depends on the chosen work, but also his attitude to himself and life in general, therefore, the right and timely professional choice is very important. Research about factors of career self-determination of students of higher education institutions in Ukraine shows that self-determination is an important factor in the socialization of young person, and the factors that determine students' career choices become an actual problem of nowadays. The present study involved full-time and part-time students of Institute of Philology and Mass Communications of Open International University of Human Development "Ukraine" in order to examine the factors of career self-determination of students of higher education institutions (N=189). Diagnostic factors of career self-determination of students studying in the third and fourth year were carried out using the author's questionnaire. Processing of obtained data was carried out using the Excel 2010 program; factorial and comparative analysis were applied. Results of the study showed that initial stage of career self-determination falls down on the third and fourth studying year at the university, when an image of future career and career orientations begin to form. At the same time, the content of career self-determination in this period is contradictory and uncertain, therefore, the implementation of pedagogical support of this process among students is effective.

THE EFFECT OF REPUTATION AND COMPETENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION

2020 ◽  
pp. 66-72
Author(s):  
Ari Dwi Astono ◽  
Widji Astuti ◽  
Harianto Respati
Keyword(s):  
Higher Education ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Higher Education Institutions ◽  
Direct Influence ◽  
Tertiary Institutions ◽  
Central Java ◽  
Analysis Technique

This study aims to analyze the effect of reputation, competence on customer loyalty with customer satisfaction as an intervening variable. The population in this study were students of private tertiary institutions in Central Java who are members of Services for Higher Education Institutions Region VI, while a sample of 5 private universities, using the purposive sampling method, was taken with the Slovin formula of 190 respondents. The analysis technique uses regression analysis. Research results show the customer satisfaction variable can be an intervening variable or able to mediate between the direct influence of the reputation variable and the competency variable on customer loyalty variables.

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