scholarly journals Can I get a retweet please? Health research recruitment and the Twittersphere

2013 ◽  
Vol 70 (3) ◽  
pp. 599-609 ◽  
Author(s):  
Anita O'Connor ◽  
Leigh Jackson ◽  
Lesley Goldsmith ◽  
Heather Skirton
Keyword(s):  
Health Research ◽  
Research Recruitment

scholarly journals Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool

2017 ◽  
Vol 1 (4) ◽  
pp. 240-245
Author(s):  
Aalap Doshi ◽  
Lisa Connally ◽  
Meghan Spiroff ◽  
Anita Johnson ◽  
George A. Mashour
Keyword(s):  
Consumer Behavior ◽  
Health Research ◽  
Digital Health ◽  
Research Participation ◽  
Annual Average ◽  
Web Based ◽  
Research Recruitment ◽  
Randomized Design ◽  
The University ◽  
Recruitment Tool

IntroductionUMHealthResearch is the University of Michigan’s digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers.MethodsIn 2013, the UMHealthResearch team strategically adapted a consumer behavior model, the buying funnel, to create the Digital Health Research Participation Funnel. The Digital Health Research Participation Funnel was then used to design a more active way for potential participants to volunteer for research studies through UMHealthResearch.ResultsIn the 5 years before the redesign (2007–2012), an average of 1844 new accounts were created every year, whereas in the completed years after the redesign (2013–2016) the annual average improved to 3906, an increase of 111%.ConclusionAlthough a randomized design was not possible in this instance, these preintervention and postintervention data suggest that the focus on user experience is an effective strategy for improving web-based research recruitment platforms.

scholarly journals Using social media for health research: Methodological and ethical considerations for recruitment and intervention delivery

2018 ◽  
Vol 4 ◽  
pp. 205520761877175 ◽  
Author(s):  
Danielle Arigo ◽  
Sherry Pagoto ◽  
Lisa Carter-Harris ◽  
Sarah E Lillie ◽  
Camille Nebeker
Keyword(s):  
Social Media ◽  
Health Research ◽  
Ethical Issues ◽  
Intervention Development ◽  
Responsible Conduct Of Research ◽  
Research Recruitment ◽  
Intervention Delivery ◽  
Participant Engagement ◽  
Health Behavior Interventions ◽  
Social Media Platforms

As the popularity and diversity of social media platforms increases so does their utility for health research. Using social media for recruitment into clinical studies and/or delivering health behavior interventions may increase reach to a broader audience. However, evidence supporting the efficacy of these approaches is limited, and key questions remain with respect to optimal benchmarks, intervention development and methodology, participant engagement, informed consent, privacy, and data management. Little methodological guidance is available to researchers interested in using social media for health research. In this Tutorial, we summarize the content of the 2017 Society for Behavioral Medicine Pre-Conference Course entitled ‘Using Social Media for Research,’ at which the authors presented their experiences with methodological and ethical issues relating to social media-enabled research recruitment and intervention delivery. We identify common pitfalls and provide recommendations for recruitment and intervention via social media. We also discuss the ethical and responsible conduct of research using social media for each of these purposes.

scholarly journals Research recruitment: A marketing framework to improve sample representativeness in health research

2017 ◽  
Vol 74 (4) ◽  
pp. 968-975 ◽  
Author(s):  
Sarah J. Howcutt ◽  
Anna L. Barnett ◽  
Sofia Barbosa-Boucas ◽  
Lesley A. Smith
Keyword(s):  
Health Research ◽  
Research Recruitment ◽  
Sample Representativeness
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