What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

2021 ◽  
Author(s):  
Zhengzhi Guan ◽  
Fangfang Hou ◽  
Boying Li ◽  
Chee Wei Phang ◽  
Alain Yee‐Loong Chong
Keyword(s):  
Cultural Context ◽  
Live Streaming ◽  
Context Sensitive

Managing Humanitarian Aid

2019 ◽  
Vol 2 (2) ◽  
pp. 17-34
Author(s):  
Ame Khin May-Kyawt
Keyword(s):  
Disaster Response ◽  
Cultural Context ◽  
Research Question ◽  
Humanitarian Aid ◽  
Culturally Appropriate ◽  
Structured Interviews ◽  
Case Study Analysis ◽  
Context Sensitive ◽  
Government Organizations

This article contributes to an overall understanding of the challenges faced by humanitarian aid international non-government organizations (INGOs) in specific culturally context-sensitive regions of Myanmar. This research is based on a review of literature, relevant case study analysis, and on ten semi-structured interviews with the humanitarian activists of the Myanmar Diaspora in Canada. The author investigates the following research question: To what extent does “cultural context” play a crucial role in managing humanitarian aid during disaster response operations in a given affected area, and how does it consequently link to the challenges of humanitarian aid INGOs in Myanmar? Based on the findings, a culturally appropriate framework will be introduced for the efficacy of humanitarian aid INGOs when implementing disaster response operations in Myanmar.

scholarly journals Postmethod Pedagogy in Teaching English as a Foreign Language: Students' Perceptions

2019 ◽  
Vol 2 ◽  
pp. 91-112
Author(s):  
Rajan Kumar Kandel
Keyword(s):  
Foreign Language ◽  
Cultural Context ◽  
Teaching And Learning ◽  
English Language ◽  
English Education ◽  
Traditional Concept ◽  
Context Sensitive ◽  
Theory Of Practice ◽  
Based Instruction ◽  
Background Context

The study deals with the background context of postmethod pedagogy (PMP henceforth), a context-sensitive and critically practical pedagogy, differentiating it from the traditional concept of teaching by adhering strictly to a particular method of teaching a foreign language (the English language here) with reference to Nepal. It aims to explore the perception and inclination of M. Phil. pursuing students towards PMP in EFL teaching in Nepal. Google form of a questionnaire consisting of closed-ended items was used to collect data from 81 (of whom 65replied) M. Phil. pursuing (in English Education) scholars from Nepal Open University and Tribhuvan University. It revealed the gradual shift of ELT practitioners of Nepal from method-based instruction to PMP along with the intents of parameters of PMP, called pedagogy of particularity that advocates context-sensitivity in teaching and learning, pedagogy of practicality that insists for practicality and teacher-generated theories (theory of practice), and pedagogy of possibility that elicits the critical consciousness of the practitioners in terms of their socio-cultural context with adequate illustration. It was found that M. Phil. pursuing students had a positive attitude and supportive perception towards PMP leading to local and contextual superiority in pedagogy over the afforded methods although the local may be the hybrid of many foreign methods leading to an eclectic method.

An Activity-Oriented Approach to Designing a User Interface for Digital Television

2011 ◽  
pp. 148-168
Author(s):  
Shang Hsu ◽  
Ming-Hu Weng
Keyword(s):  
User Interface ◽  
Interface Design ◽  
Cultural Context ◽  
Universal Access ◽  
User Interface Design ◽  
Digital Television ◽  
Product Experience ◽  
Context Sensitive ◽  
Two Phases ◽  
Oriented Approach

This chapter proposes an activity-oriented approach to digital television (DTV) user interface design. Our approach addresses DTV usefulness and usability issues and entails two phases. A user activity analysis is conducted in phase one, and activities and their social/cultural context are identified. DTV service functions are then conceived to support user activities and their context. DTV service usefulness can be ensured as a result. The user interface design considers both activity requirements and user requirements such as user’s related product experience, mental model, and preferences in phase two. Consequently, DTV usability is achieved. A DTV user interface concept is thus proposed. The interface design concept contains the following design features: activity-oriented user interface flow, remote control for universal access, shallow menu hierarchy, display management, adaptive information presentation, and context sensitive functions. Usability evaluation results indicate that the user interface is easy to use to all participants.

An Activity-Oriented Approach to Designing a User Interface for Digital Television

2009 ◽  
pp. 516-531
Author(s):  
Shang Hwa Hsu ◽  
Ming-Hu Weng ◽  
Cha-Hoang Lee
Keyword(s):  
User Interface ◽  
Interface Design ◽  
Cultural Context ◽  
Universal Access ◽  
User Interface Design ◽  
Digital Television ◽  
Product Experience ◽  
Context Sensitive ◽  
Two Phases ◽  
Oriented Approach

This chapter proposes an activity-oriented approach to digital television (DTV) user interface design. Our approach addresses DTV usefulness and usability issues and entails two phases. A user activity analysis is conducted in phase one, and activities and their social/cultural context are identified. DTV service functions are then conceived to support user activities and their context. DTV service usefulness can be ensured as a result. The user interface design considers both activity requirements and user requirements such as user’s related product experience, mental model, and preferences in phase two. Consequently, DTV usability is achieved. A DTV user interface concept is thus proposed. The interface design concept contains the following design features: activityoriented user interface flow, remote control for universal access, shallow menu hierarchy, display management, adaptive information presentation, and context sensitive functions. Usability evaluation results indicate that the user interface is easy to use to all participants.

Paid to Play

2020 ◽  
pp. 422-440
Author(s):  
Lok Fai Pun
Keyword(s):  
Cultural Context ◽  
Fan Studies ◽  
Live Streaming ◽  
Social Phenomenon ◽  
Mobile Game ◽  
Video Sharing ◽  
Mutual Interest ◽  
Shed Light

With the rise of game broadcasting appearing in video sharing or streaming platforms, there is a new social phenomenon in which fans or consumers could co-operate with the game companies in their mutual interest. This social phenomenon has further diverged into two types of tamed labour fans, the expert fans in gaming and live-streaming and tamed fans in marketing and socializing in fandom as company agency. This article will investigate the nature of this new role of tamed fan labour and explore how it functions in the fan community, especially in terms of relieving fans' resistance against the game companies and consolidating the fan community by revealing their affinity for their fan. Using the example of a successful Chinese mobile game app, “Tower of Saviour,” this article will shed light on this rethinking of the fan structure, as well as on Chinese fan studies that show how tamed fan labour can benefit game companies in the Chinese cultural context.

Influence of evolving culture on leadership: a study of Fijian cooperatives

2017 ◽  
Vol 29 (5) ◽  
pp. 534-550 ◽  
Author(s):  
Buriata Eti-Tofinga ◽  
Heather Douglas ◽  
Gurmeet Singh
Keyword(s):  
Leadership Style ◽  
Cultural Context ◽  
Design Methodology ◽  
Cultural Influences ◽  
Structured Interviews ◽  
Content Type ◽  
Context Sensitive ◽  
Societal Values ◽  
Hybrid Leadership ◽  
Practical Implications

Purpose The purpose of this paper is to examine how leadership is shaped by a changing cultural context. Design/methodology/approach This is an exploratory study based on semi-structured interviews with leaders of Fijian cooperatives. Findings The political and cultural environment in Fiji has changed over time, and these changing arrangements shape expectations of what is considered to be appropriate leadership in Fijian cooperatives. To be consistent with changing societal values, leaders of Fijian cooperatives employ a context-sensitive hybrid leadership style in which legitimacy is an important dimension. Research implications Researchers need to examine the cultural context as a dynamic influencing element of leadership. Practical implications Leaders of cooperatives and similar values-based organizations would benefit from applying a legitimate and context-sensitive hybrid leadership style. Originality/value This study contributes new understandings of the cultural influences on organizational leadership.

scholarly journals Promoting the Use of Local Literacies in EFL Pre-Service Teachers to Inspire their Teaching Practice

2018 ◽  
Vol 20 (2) ◽  
pp. 249-263
Author(s):  
Yuly Andrea Nieto Gómez
Keyword(s):  
Prospective Teachers ◽  
Cultural Context ◽  
Teaching Practice ◽  
Language Teachers ◽  
Alternative Curriculum ◽  
Context Sensitive ◽  
Inclusive Learning ◽  
Teachers And Students ◽  
Active Exploration ◽  
Local Literacies

Involving teachers and students in an interaction with their community can provide opportunities to develop literacies from a critical viewpoint. From this perspective, an active exploration and transformation of socio cultural realities can be promoted. This article will serve as a reflection on the theory of community-based pedagogies as a means of fostering pre-service language teachers’ commitment in the construction of an alternative curriculum. Additionally, it calls for the appreciation of cultural context as a text for shaping and reconstructing the world, where learners explore their everyday understandings and practices, and teachers become authors of a curriculum that engages with material realities (Luke & Woods, 2009). Thus, it promotes inquiry in early teaching experiences as a source for creating new alternatives and functional understandings through problem posing involving diversity, creativity, and reflections as the main core in the curriculum (Short & Burke, 1991). Moreover, it supports valuing local knowledge (Canagarajah, 2005) as the foundation of an inclusive learning environment that empowers prospective teachers to envision their practice as an emancipatory exercise that demands relating the community to the classroom dynamic. Finally, it concludes that exploring socio cultural assets with the aim of enriching the EFL curriculum can inspire a context-sensitive practice that transforms both pre-service teachers and students’ lived experiences.

Culture and the plasticity of perception

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann
Keyword(s):  
Cultural Context ◽  
Sensory Experience ◽  
Cultural Learning ◽  
The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

Neuropsychology in the Real World

2014 ◽  
Vol 25 (4) ◽  
pp. 233-238 ◽  
Author(s):  
Martin Peper ◽  
Simone N. Loeffler
Keyword(s):  
Neuropsychological Assessment ◽  
Real World ◽  
Ecological Validity ◽  
Real Life ◽  
Emotional States ◽  
Context Sensitive ◽  
Traditional Assessment ◽  
Life Data ◽  
Real Life Data ◽  
Assessment And Treatment

Current ambulatory technologies are highly relevant for neuropsychological assessment and treatment as they provide a gateway to real life data. Ambulatory assessment of cognitive complaints, skills and emotional states in natural contexts provides information that has a greater ecological validity than traditional assessment approaches. This issue presents an overview of current technological and methodological innovations, opportunities, problems and limitations of these methods designed for the context-sensitive measurement of cognitive, emotional and behavioral function. The usefulness of selected ambulatory approaches is demonstrated and their relevance for an ecologically valid neuropsychology is highlighted.

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