Antecedents and Moderators of Consumer Adoption toward AR‐enhanced Virtual Try‐On Technology: A Stimulus‐Organism‐Response Approach

2021 ◽  
Author(s):  
Hanna Lee ◽  
Yingjiao Xu ◽  
Anne Porterfield
Keyword(s):  
Consumer Adoption

Investigating Consumer Adoption of Related Technology Products

2007 ◽  
Author(s):  
S. Sriram ◽  
Pradeep K. Chintagunta ◽  
Manoj K. Agarwal
Keyword(s):  
Consumer Adoption ◽  
Technology Products

scholarly journals No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1380
Author(s):  
Jan Andre Koch ◽  
Jan Willem Bolderdijk ◽  
Koert van Ittersum
Keyword(s):  
Environmental Benefits ◽  
Alternative Strategy ◽  
Consumer Acceptance ◽  
Edible Insects ◽  
Consumer Adoption ◽  
Sustainable Food ◽  
The Social ◽  
Public Exposure ◽  
Main Barrier ◽  
Promising Avenue

Two prominently discussed sustainable food alternatives—lab-meat and edible insects—elicit disgust among consumers, thereby preventing acceptance. While providing prospective consumers with more information on, for instance, the environmental benefits of lab-meat has shown some success in increasing consumer acceptance, we argue that the disgust response—the main barrier to the societal acceptance of these foods—is not addressed. This is, we argue, because disgust is not the result of misperceptions (e.g., edible insects carry diseases) and thus unlikely to be overcome by information alone. Building on the latest insights into the social origins of disgust, this manuscript reviews an alternative strategy to foster the broader acceptance of sustainable food alternatives that currently elicit disgust. Specifically, we explain why and how public exposure could be a promising avenue for marketers to reduce consumers’ disgust response and thus increase the acceptance of sustainable food alternatives.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

The impact of online review variance of new products on consumer adoption intentions

2021 ◽  
Vol 136 ◽  
pp. 209-218
Author(s):  
Yuanyuan Wu ◽  
Tianjiao Liu ◽  
Lefa Teng ◽  
Hui Zhang ◽  
Chenxin Xie
Keyword(s):  
New Products ◽  
Online Review ◽  
Consumer Adoption ◽  
The Impact

Consumer adoption of RFID-enabled services. Applying an extended UTAUT model

2014 ◽  
Vol 18 (2) ◽  
pp. 293-314 ◽  
Author(s):  
Herbjørn Nysveen ◽  
Per Egil Pedersen
Keyword(s):  
Consumer Adoption ◽  
Utaut Model

scholarly journals Factors Influencing Consumer’s Adoption of Renewable Energy

Energies ◽  
2021 ◽  
Vol 14 (17) ◽  
pp. 5420
Author(s):  
William Philip Wall ◽  
Bilal Khalid ◽  
Mariusz Urbański ◽  
Michal Kot
Keyword(s):  
Renewable Energy ◽  
Significant Influence ◽  
Structural Equation ◽  
Environmental Concern ◽  
Primary Data ◽  
Equation Modeling ◽  
Energy Awareness ◽  
Consumer Adoption ◽  
Intention To Adopt ◽  
Perception Of Self

The objective of this study was to investigate the factors that influence the consumer adoption of renewable energy in Thailand. The study adopted an extended theory of planned behavior (TPB) by including three additional variables. The study applied a quantitative study methodology, with primary data collected using a survey of consumers in five major cities in Thailand. The data were analyzed using structural equation modeling (SEM). The findings of the study indicated that perception of self-effectiveness, environmental concern, renewable energy awareness, and beliefs about renewable energy benefits have a significant and positive effect on consumers’ intention to adopt renewable energy. The cost of renewable was found to have a negative but non-significant influence on consumers’ adoption of renewable energy, while risk/trust perception was found to have a positive but non-significant influence on consumers’ adoption of renewable energy. The study concluded that stakeholders should take into account the aspects of perception of self-effectiveness, environmental concern, renewable energy awareness, and beliefs about renewable energy benefits when running campaigns to promote the consumer adoption of renewable energy in Thailand

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