Social media influencer marketing: A systematic review, integrative framework and future research agenda

Author(s):  
Demetris Vrontis ◽  
Anna Makrides ◽  
Michael Christofi ◽  
Alkis Thrassou
2019 ◽  
Vol 46 (1) ◽  
pp. 165-191
Author(s):  
Emily D. Campion ◽  
Brianna B. Caza ◽  
Sherry E. Moss

Despite sizable but varying estimates of multiple jobholding (MJH) and decades of research across disciplines (e.g., management, economics, sociology, health and medicine), our understanding of MJH is rather limited. The purpose of this review is to provide a coherent synthesis of the literature on MJH, or working more than one job. Beginning with a discussion of the motivations and demographic predictors that forecast MJH, we note a distinct divide between the research that predicts MJH and the research that examines outcomes, with few studies exploring how motivations might relate to MJH experiences and outcomes. Another significant observation in this review is the inconsistency of findings across and within disciplines regarding whether MJH is depleting or enriching. Using this framework to organize our review, we attempt to reconcile the generally mixed results by presenting research on mechanisms and boundary conditions of MJH to explain how and when multiple jobholders (MJHers) are depleted or enriched. By integrating findings from the literature, we are able to articulate more clearly the paths of depletion and enrichment and discuss how push versus pull-based motivations to hold multiple jobs likely predict these pathways. Finally, we provide a strategic agenda highlighting areas where additional research is urgently needed to equip scholars with practical knowledge on how to help MJHers manage their multiple work roles and how to help organizations manage MJHers.


Author(s):  
Lance Brendan Young ◽  
Comilla Sasson ◽  
Renuka Jain ◽  
Brahmajee K. Nallamothu ◽  
Gregory A. Schmidt ◽  
...  

2019 ◽  
Vol 46 (6) ◽  
pp. 725-738 ◽  
Author(s):  
Jennifer Rowley ◽  
Brendan James Keegan

Systematic literature reviews (SLRs) adopt a specified and transparent approach in order to scope the literature in a field or sub-field. However, there has been little critical comment on their purpose and processes in practice. By undertaking an overview of SLRs in the field of social media (SM) marketing, this article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and presents a future research agenda for social media marketing. The overview shows that the purposes of SLRs include the following: making sense (of research in a field), developing a concept matrix/taxonomy and supporting research and practice. On SLR processes, while there is some consensus on the stages of the process, there is considerable variation in how these processes are executed. This article offers a resource to inform practice and acts as a platform for further critical debate regarding the nature and value of SLRs.


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