What Are Consumers Afraid of? Understanding Perceived Risk toward the Consumption of Environmentally Sustainable Apparel

2013 ◽  
Vol 41 (3) ◽  
pp. 267-283 ◽  
Author(s):  
Jiyun Kang ◽  
Sang-Hoon Kim
Keyword(s):  
Perceived Risk ◽  
Environmentally Sustainable ◽  
Environmentally Sustainable Apparel

scholarly journals Environmentally Sustainable Apparel: Recycle, Repairing and Reuse Apparel

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Arasinah Kamis ◽  
◽  
Nornazira Suhairom, Rahimah Jamaluddin, Rodia Syamwil, Farah Najwa Ahmad Puad
Keyword(s):  
Environmentally Sustainable ◽  
Environmentally Sustainable Apparel

Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions

2019 ◽  
Vol 31 (4) ◽  
pp. 855-874 ◽  
Author(s):  
Li Zhao ◽  
Stacy H. Lee ◽  
Lauren Reiter Copeland
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Unique Contribution ◽  
Chinese Consumers ◽  
Content Type ◽  
Consumption Behavior ◽  
Environmentally Sustainable ◽  
Prototype Willingness Model ◽  
Environmentally Sustainable Apparel

Purpose Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary to study Chinese social media, rather than Western types, in order to understand its influence on Chinese consumer behavior with regard to sustainability. By extending the theory of reasoned action (TRA) and the prototype willingness model, the purpose of this paper is to investigate how Chinese consumers were taught their environmentally sustainable apparel (ESA) consumption behavior through social media, and also how the influence of peers affected their purchase intentions. Design/methodology/approach A total of 238 survey responses were collected and analyzed from a Chinese research firm in 2016. In accord with the study objectives, an exploratory factor analysis was first conducted, and then a two-step analysis of a structural equation model was employed for hypothesis testing. To test the significance of hypothesized mediated effects, a bootstrap procedure with 2,000 bootstrap samples from the original data was used to compute bias-corrected 95% CI for indirect effects. Moreover, hierarchical regressions were demonstrated to verify the unique contribution of social media influence. Findings The study findings support the previous literature that indicated positive attitudes toward environmentally sustainable purchasing behavior increased as Chinese consumers learned about social and environmental issues. Also, results of the analysis revealed that Chinese consumers’ engagement with social media and their peers were important social influences that were directly tied to increasing sustainable apparel purchase intentions. Originality/value By extending two grand theories of the prototype willingness model theory and the TRA, this study underlines a novel link between the influence of social media and ESA purchase intentions among Chinese consumers. Results are valuable in a global context as it is one of only a few studies to explore Chinese consumers’ purchase intentions of ESA through an exclusive social media platform – WeChat – in China.

scholarly journals Understanding Farmers’ Behavior towards Sustainable Practices and Their Perceptions of Risk

2019 ◽  
Vol 11 (5) ◽  
pp. 1303 ◽  
Author(s):  
Stefanos A. Nastis ◽  
Konstadinos Mattas ◽  
George Baourakis
Keyword(s):  
Value Chain ◽  
Environmental Sustainability ◽  
Perceived Risk ◽  
Risk Mitigation ◽  
Smallholder Farmers ◽  
Mitigation Strategies ◽  
Farm Size ◽  
Environmentally Sustainable ◽  
Perceptions Of Risk ◽  
On Farm

Farmers, as the first link in the agri-food value chain, are key in assuring its sustainability. Farmers’ behavior and attitudes towards implementing sustainable farm practices is influenced by their perceptions of risk affecting the farm and their household, either directly or indirectly. In this study, we elicit farmers’ perceived risk perception and preferences and test their robustness and validity using a sample of Greek smallholder farmers since they represent the majority of Greek holdings. Results suggest that farmers exhibit risk aversion in most situations of farm-level decision making. In many situations, farmers will prefer on-farm environmental sustainability strategies over other risk mitigation strategies. More specifically, higher age, higher education, farm size, proportion of rented land, and the existence of a farm succession plan reveal an increase in farmers’ preference for on-farm environmentally sustainable strategies and suggest reduced incentives towards implementing other on-farm or off-farm solutions.

Older female consumers’ environmentally sustainable apparel consumption

2019 ◽  
Vol 23 (4) ◽  
pp. 487-503 ◽  
Author(s):  
Gwia Kim ◽  
Byoungho Ellie Jin
Keyword(s):  
Purchase Intention ◽  
Time Perspective ◽  
Content Type ◽  
Advertising Appeals ◽  
Environmentally Sustainable ◽  
Female Consumers ◽  
Elderly Female ◽  
Elderly Consumers ◽  
Environmental Messages ◽  
Environmentally Sustainable Apparel

Purpose Built on the socioemotional selectivity theory, the purpose of this paper is to analyze elderly female consumers’ consumption of environmentally sustainable apparel (ESA) according to their time perspective (TP) (expansive vs limited) and different types of advertising appeals (emotional vs rational and positive vs negative emotional appeals). Design/methodology/approach The study conducted a survey and experiments with 154 US female consumers who were 65 years of age or older. Data were analyzed through regression and ANCOVA. Findings The results showed that older female adults with an expansive TP tended to consume ESA, with their fashion consciousness moderating the results. Rational and either positive or negative emotional advertisements with environmental messages were found to encourage the higher purchase intentions of elderly consumers more effectively than advertisements with no environmental messages. Practical implications Apparel retailers are recommended to consider the factor of TP when encouraging environmental consumption. Environmental messages containing rational information and eliciting positive and negative emotions are suggested to promote purchase intention toward ESA among elderly consumers. Originality/value This study addressed an under-studied segment in ESA consumption – elderly female consumers – built on the socioemotional selective theory, and confirmed that this group’s ESA consumption can be explained by their perspective on time. In addition, this study confirmed which advertising appeals would effectively encourage their ESA consumption, and provided theoretical explanations for these findings.

The impact of communication on consumer knowledge of environmentally sustainable apparel

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jitong Li ◽  
Karen K. Leonas
Keyword(s):  
Product Distribution ◽  
Objective Knowledge ◽  
Consumer Knowledge ◽  
Content Type ◽  
Environmentally Sustainable ◽  
Subjective Knowledge ◽  
Positive Effects ◽  
Before And After ◽  
The Impact ◽  
Environmentally Sustainable Apparel

PurposeThis study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA.Design/methodology/approachThis study employed a quantitative survey focused on Millennial and Generation Z consumers. Two communication methods, hangtags and product webpages, were involved. First, two instruments were established to measure consumers’ objective and subjective knowledge of ESA. Second, two questionnaires were developed to collect participants’ knowledge before and after reading hangtags or product webpages.FindingsThere were 385 useable responses. It was found that participants’ knowledge about waste and cotton production’s water issues was less than their knowledge of other subjects and did not increase after reading the related information on hangtags or webpages. Participants’ subjective knowledge was significantly higher than their objective knowledge after communication. The positive effects of communicating with consumers via hangtags and webpages on consumers’ subjective knowledge were confirmed. Additionally, the ESA information provided via hangtags was more effective than webpages in improving consumers’ objective knowledge.Originality/valueThis study makes up for the deficiency in the literature. It provides in-depth insights on consumers’ knowledge of ESA by investigating consumer knowledge before and after communication based on consumer knowledge structure. The textile and apparel industry can use this study’s findings to improve communication with consumers and aid in sustainable product distribution.

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