scholarly journals How User‐centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry

2018 ◽  
Vol 16 (4) ◽  
pp. 1175-1193 ◽  
Author(s):  
Jordan Robert Gamble ◽  
Rodney McAdam ◽  
Michael Brennan
Keyword(s):  
Music Industry ◽  
Marketing Strategies ◽  
Stakeholder Marketing ◽  
User Centric

scholarly journals Analysis of E-marketing Strategies

2011 ◽  
Vol 4 (14) ◽  
pp. 201-208 ◽  
Author(s):  
Jamal Hasan
Keyword(s):  
World Wide Web ◽  
New Media ◽  
World Wide ◽  
Marketing Strategies ◽  
Internet Usage ◽  
The Internet ◽  
Traditional Media ◽  
Wide Range ◽  
The World ◽  
User Centric

Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.

Firm organisation and marketing strategy in the Japanese music industry

Popular Music ◽  
2008 ◽  
Vol 27 (3) ◽  
pp. 473-485 ◽  
Author(s):  
SUMIKO ASAI
Keyword(s):  
Market Structure ◽  
Marketing Strategy ◽  
Vertical Integration ◽  
Management Strategy ◽  
Music Industry ◽  
Distribution Channels ◽  
Marketing Strategies ◽  
The Media ◽  
Japanese Music ◽  
Marketing Approach

AbstractTechnological change has had a significant effect on market structure and management strategy in the content industry. This paper presents a survey of changes in firm organisation and marketing strategy in the Japanese music industry from a historical perspective. The market structure has changed from vertical integration within a closed system to vertical separation within an open system due to an increase in distribution channels. In addition, developments in the media have led to changes in the marketing strategies of record companies, and this has accelerated the rate of turnover of hit music. Record companies thus need to revise their marketing approach to match the change in sales pattern.

Domestic Respectability

2020 ◽  
pp. 175-190
Author(s):  
Stephanie Vander Wel
Keyword(s):  
Social Class ◽  
Middle Class ◽  
Popular Music ◽  
Music Industry ◽  
Country Music ◽  
Marketing Strategies ◽  
Individual Country ◽  
Commercial Success ◽  
White Southerners ◽  
Music Market

Chapter 7 positions the commercial success of female country artists and the narratives of honky-tonk music against the marketing strategies of 1950s country music. As the country music industry strove for commercial acceptance in the popular music market, it promoted its male (including Hank Williams and Webb Pierce) and female performers (such as Kitty Wells, Jean Shepard, and Goldie Hill) as examples of middle-class propriety. This chapter argues that the contradictions between the lyrical themes of honky-tonk music and the 1950s tropes of domesticity used in marketing individual country artists spoke of and assuaged the anxieties and tensions of social class and geographical migration for an audience of displaced white southerners.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Speeding-Up Innovation with Business Hackathons

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Myrna FLORES ◽  
Matic GOLOB ◽  
Doroteja MAKLIN ◽  
Christopher TUCCI
Keyword(s):  
United Kingdom ◽  
Open Innovation ◽  
Entrepreneurial Ecosystems ◽  
The United Kingdom ◽  
Short Period ◽  
User Centric ◽  
Specific Challenge ◽  
Innovation Outcomes ◽  
The Way

In recent years, the way organizations innovate and develop new solutions has changed considerably. Moving from ‘behind the closed doors’ style of innovating to open innovation where collaboration with outsiders is encouraged, organizations are in the pursuit of more effective ways to accelerate their innovation outcomes. As a result, organizations are establishing creative and entrepreneurial ecosystems, which not only empower employees but also involve many others to co-create new solutions. In this paper, we present a methodology for organizing hackathons, i.e. competition-based events where small teams work over a short period of time to ideate, design, prototype and test their ideas following a user-centric approach to solve a specific challenge. This paper also provides insights into two different hackathons organized in the United Kingdom, and Mexico, as well as a series of 5 hackathons organized in Argentina, Mexico, Switzerland, United Kingdom and in Senegal.

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