Impact of Organisational Culture on New Product Success: an Empirical Study of Spanish Firms

2017 ◽  
Vol 14 (4) ◽  
pp. 377-390 ◽  
Author(s):  
Julia C. Naranjo-Valencia ◽  
Daniel Jimenez-Jimenez ◽  
Raquel Sanz-Valle
Keyword(s):  
Empirical Study ◽  
New Product ◽  
Organisational Culture ◽  
New Product Success ◽  
Product Success

scholarly journals SENIOR MANAGEMENT SUPPORT FOR NEW PRODUCTS: ЕMPIRICAL FINDINGS FROM BULGARIA

2020 ◽  
Author(s):  
Krasimir Marinov ◽  
Keyword(s):  
Empirical Study ◽  
New Products ◽  
New Product ◽  
Senior Management ◽  
Management Support ◽  
Methodological Framework ◽  
New Product Success ◽  
Product Success ◽  
Study Results ◽  
The Impact

The purpose of this paper is to present the findings from an empirical study on the impact of company senior management support on the performance of the new products of Bulgarian companies. The paper considers the major studies on company senior management support and suggests a typology of these studies based on two criteria. A methodological framework for the research on company senior management support has also been substantiated. The empirical study results show that there is a relation between the degree of company senior management support and the degree of new product success as well as between the degree of company senior management support and the indicators measuring new products’ performance. The theoretical and practical contribution of the paper is related to the justification of the methodological framework for the research on company senior management support as well as to the results concerning the relation between senior management support and the success of new products.

scholarly journals Impact of Marketing Synergy on the New Product Results

2020 ◽  
pp. 37-51
Keyword(s):  
Empirical Study ◽  
Methodological Approach ◽  
New Products ◽  
Market Performance ◽  
New Product ◽  
Resource Theory ◽  
Success Factor ◽  
New Product Success ◽  
Product Success ◽  
The Impact

Studies reveal that marketing synergy is related to the market performance of new products, and thus is considered to be a fac­tor of their success. The goal of the article is to present results from an empirical study of the impact of marketing synergy on new prod­uct results in Bulgarian companies. The article outlines research on the resource theory as a base for the concept of marketing synergy, and presents different views of marketing synergy as a success factor in new product develop­ment. Marketing synergy is regarded as con­gruency between the existing marketing skills of the firm and the marketing skills needed to execute a new product initiative successfully. A methodological approach for research of the marketing synergy has been developed. Results of the empirical study reveal that there is a link between the level of marketing synergy and the indicators for measurement of new prod­uct results, but there isn’t a link between the level of marketing synergy and the level of new product success.

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