The Role of Social Media in Collective Processes of Place Making: A Study of Two Neighborhood Blogs in Amsterdam

2018 ◽  
Vol 17 (3) ◽  
pp. 906-924 ◽  
Author(s):  
Pieter Breek ◽  
Joke Hermes ◽  
Jasper Eshuis ◽  
Hans Mommaas
Keyword(s):  
Social Media ◽  
Community Formation ◽  
Group Solidarity ◽  
Interaction Ritual ◽  
Place Meaning ◽  
Interaction Ritual Chains ◽  
Collective Processes ◽  
Use Of Social Media

The wide use of social media has facilitated new social practices that influence place meaning. This paper uses a double case study of two neighborhood blogs in gentrifying communities, to explore the role of social media in sharing place associations and community formation. Drawing on Collins’ theory of interaction ritual chains, this research project investigates how the intertwining of online and offline interaction around the blogs creates interaction chains whereby the place associations of participants in the blog become more aligned, creating an alternative place narrative. Analyses of the dynamics of involvement with the blogs show how social interactions spurred by the blogs generate emotional energy, group solidarity, feelings of morality, meaningful symbols, and feelings of place attachment among the participants. This article illuminates how the emerging process of place (re)making spurred by interaction with the blog emerges from both everyday unplanned behavior and strategic aims of the actors.

The Role of Social Media During a Natural Disaster: A Case Study of the 2011 Thai Flood

2014 ◽  
Vol 11 (03) ◽  
pp. 1440012 ◽  
Author(s):  
Alisa Kongthon ◽  
Choochart Haruechaiyasak ◽  
Jaruwat Pailai ◽  
Sarawoot Kongyoung
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Natural Disaster ◽  
Thai People ◽  
Twitter Users ◽  
Use Of Social Media ◽  
Share Information ◽  
Multiple Analysis

Recently, social media has become a key platform that allowed people to interact and share information. The use of social media is expanding significantly and can serve a variety of purposes. Over the last few years, users of social media have played an increasing role in the dissemination of emergency and disaster information. In this paper, we conduct a case study exploring how Thai people used social media such as Twitter in response to one of the country's worst disasters in recent history: the 2011 Thai Flood. We combine multiple analysis methods in this study, including content analysis of Twitter messages, trend analysis of different message categories, and influential Twitter users analysis. This study helps us understand the role of social media in time of natural disaster.

Role of Social Media in Terrorism Crisis Communication

2019 ◽  
Vol 11 (1) ◽  
pp. 65-82
Author(s):  
Stephen Gichuhi Kimotho ◽  
Carolyne Nyaboe Nyarang'o
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Crisis Response ◽  
Intangible Asset ◽  
Response Strategies ◽  
Media Platform ◽  
The Government ◽  
Use Of Social Media

Terrorism targeting corporate bodies remains one the greatest risks to the most critical intangible asset of any organization: reputation. Thus, effective crisis communication is critical during and after terror crisis to mitigate further damage on the reputation. To date, many studies around the globe have tended to focus on the role of the traditional media during terror crisis, paying minimal attention to organisations' use of social media during terror crisis. Using a descriptive qualitative case study, this study examined the role of social media during 2013 Westgate Mall terror attack, in Nairobi, Kenya. Findings revealed that the Interior Ministry (IM) used Twitter as the preferred social media platform to communicate with various stakeholders. Accommodative crisis response strategies were the most used by the IM. However, the ministry was plagued with inaccuracies and inconsistencies in its responses on social media compromising reputation of the government further. Balancing the need for speedy response, accuracy and consistency, remained the greatest challenge for the IM.

Role of Social Media in Terrorism Crisis Communication

2021 ◽  
pp. 155-174
Author(s):  
Stephen Gichuhi Kimotho ◽  
Carolyne Nyaboe Nyarang'o
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Crisis Response ◽  
Intangible Asset ◽  
Response Strategies ◽  
Media Platform ◽  
The Government ◽  
Use Of Social Media

Terrorism targeting corporate bodies remains one the greatest risks to the most critical intangible asset of any organization: reputation. Thus, effective crisis communication is critical during and after terror crisis to mitigate further damage on the reputation. To date, many studies around the globe have tended to focus on the role of the traditional media during terror crisis, paying minimal attention to organisations' use of social media during terror crisis. Using a descriptive qualitative case study, this study examined the role of social media during 2013 Westgate Mall terror attack, in Nairobi, Kenya. Findings revealed that the Interior Ministry (IM) used Twitter as the preferred social media platform to communicate with various stakeholders. Accommodative crisis response strategies were the most used by the IM. However, the ministry was plagued with inaccuracies and inconsistencies in its responses on social media compromising reputation of the government further. Balancing the need for speedy response, accuracy and consistency, remained the greatest challenge for the IM.

PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)

2021 ◽  
Vol 6 (2) ◽  
pp. 156
Author(s):  
Suci Sitoresmi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Image ◽  
Media Communication ◽  
Brand Association ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
Business To Business

Social media communication still not becoming key focus in business to business (B2B) organization. In fact, social media utilization in supporting company activities continues to develop. This condition requires B2B companies to adapt to the tremendous use of social media nowadays. LinkedIn is a media social platform which has the same ‘professional’ audience with B2B organizations, including professional executive, decision makers, and top-level-management. The purpose of this writing is to determine how does the role of B2B public relations in building brand image through LinkedIn. This research was conducted through a qualitative approach with a case study method. The results show that the role of B2B public relations in building brand image through LinkedIn can be done by creating LinkedIn contents that considering the dimensions of brand image, namely brand identity, brand personality, brand association, brand behavior and attitude, and brand competence and benefit.

scholarly journals The Role of Social Media in Empowering the Involvement of Women in Information Technology: A Case Study of Al-Qalam and Umaru Musa Yar’adua Universities

2018 ◽  
Vol 2 (1) ◽  
pp. 7-27
Author(s):  
Sanusi Abu Darma ◽  
Farida Aliyu ◽  
Shafi’u Abubakar Kurfi
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Significant Relationship ◽  
Female Students ◽  
The Social ◽  
Women In Information Technology ◽  
Use Of Social Media ◽  
The Relationship

The under-representation of the women in the field of Information Technology (IT) in Nigeria has been closely observed over the last decade. One of the facts is that social media have been widely and intensively used in Nigeria, which is an effective way to empower women in the IT sector. This study aimed to investigate the role of social media in empowering the involvement of women in information technology. In order to achieve the objectives of this study the current study conducted a survey amongst the female students of Al-Qalam and Umaru Musa Yar’adua Universities and tried to find out how the use of social media is contributing to the growth of women involvement in the IT sector. For this purpose, a sample of 200 female students was taken from these Universities via convenience sampling techniques. The quantitative method was used to collect data for this study. The findings in this study revealed that there was a significant relationship between women’s awareness and the encouragement of women in the IT sector through the use of the social media. Besides, there was a significant relationship between the empowerment of women and the encouragement of women in the IT sector through the use of the social media. Hence, women’s awareness and empowerment of women through the social media encouraged the involvement of women in the IT sector. In addition, this study recommends that there is need to examine the relationship between women and social media in various sectors such as government, healthcare, aerospace and security in order to trace the real role of social media in empowering the involvement of women in information technology in Nigeria.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

scholarly journals Scaling Social Movements Through Social Media: The Case of Black Lives Matter

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Potential Role ◽  
Scaling Up ◽  
Coalition Building ◽  
Online Media ◽  
Black Lives Matter ◽  
Careful Management

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.

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